VERIFIED

Crumb is a specialized pet safety system featuring high-quality, QR-code-based ID tags that link to a comprehensive digital pet profile. Unlike traditional tags, the platform enables finders to instantly share their GPS location with owners, access critical medical or allergy information, and use "SnoutID" biometric identification.

Converts on purchase of free tag.

Targeting: Pet owners (dogs and cats) aged 25-55 who prioritize safety and technology. Appeals to individuals looking for a low-cost, maintenance-free alternative to expensive GPS collars or those seeking extra security beyond standard microchipping.

Restrictions: No Brand Bidding on trademarked terms (e.g., "Crumb pet," "Crumb tag"). No incentivized traffic. Marketing must not claim the tag has a built-in "GPS battery" or "active tracker" (it is QR-based and relies on a smartphone scan). Affiliates are limited to 5 tags per owner to prevent reseller abuse. All email traffic must be CAN-SPAM compliant.