• Why You Should Embrace, Not Fear, Performance Marketing

    All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

    Can A New Tracking Platform Change The Industry?

    Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he ... Read Article

    Google Profits Down 20% As CPC Plummets 15%

      The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% ... Read Article

    Tip-Of-The-Week The Best Content Research Tools

    Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. ... Read Article

    How-To Post of The Week: Building A Niche Website

    The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This ... Read Article

    FTC Roundup Of The Month

    Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems…to ... Read Article

    Your Web Design is Killing Your Conversion Rate

    Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m ... Read Article

    Working with Performance Marketing Networks

    For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last year as the technology ... Read Article

    CASE STUDY: Business Objects

    Empowering RapidAdvance WithReal-time On-Demand Reporting CHALLENGE RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. The ... Read Article

    Infrastructure Solutions for Growing Businesses

      Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Oracle and HP ... Read Article

    INTERVIEW: Scott Musson

    Scott Musson is senior director, IBM GlobalBusiness Unit, at VMware. For more information, please visit www.vmware.com. Midmarket Strategies: What are some of ... Read Article

    Interview with Thomas R. Kolder

    CFO: What is the profile for today’s successful public-company CFO, and how has it changed over the last five to 10 years? ... Read Article

    Avaya Customer Interaction Suite and Enhanced Self-Service Keep Race Fans in the Driver”s Seat

    With centralized contact center reporting across all locations, you can learn about the business –how to improve a revenue stream, how to ... Read Article

    Making the Pivot: The New Playing Field of Customer Experience Management

    The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath ... Read Article

    Winning Back ”Lost” Customers: Who Do You Woo – and How?

    How many customers does your company lose every year? If you’re like the average company, up to 40 percent of your customers ... Read Article

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