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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012 by Sheila K. Fox

  The day's big news of Google's precipitous drop in share price concealed the fact that Google's average CPC is down 15% from a year ago. This decline in one of Google's key performance metrics has potentially far more long-term consequences than a silly printer's mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused a major melt … [Read more...]

Tip-Of-The-Week The Best Content Research Tools

October 22, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]

How-To Post of The Week: Building A Niche Website

October 15, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This week a post that is terrific in its simplicity: how to publish a niche Wordpress site that Does Not Suck. It is such a seemingly easy process yet suckitude reigns. Noobs (and really, anybody who wants to be reminded of just what one should trying to do with … [Read more...]

FTC Roundup Of The Month

October 15, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems...to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More]  "This huge judgment serves notice to anyone … [Read more...]

Your Web Design is Killing Your Conversion Rate

April 1, 2011 by Tim Ash

Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m referring to is your website. The design elements that you’ve invested tons of time and money into have created severe problems that are contributing to your low conversion rates. To make matters worse, this predicament was completely avoidable: you have been a … [Read more...]

Working with Performance Marketing Networks

November 14, 2009 by Revenue Performance Staff

For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last year as the technology needed has become more accessible. There’s no reason not to work with several networks at once but you should bear the following points in mind:   For Publishers: Talk to one of the affiliate managers. They’re the people who can … [Read more...]

CASE STUDY: Business Objects

October 14, 2007 by mThink

Empowering RapidAdvance WithReal-time On-Demand Reporting CHALLENGE RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. The company has a business-friendly model for merchants to convert their future credit card receivables into immediate cash quickly and easily. As a fast-growing business with 50 employees and more than … [Read more...]

Infrastructure Solutions for Growing Businesses

October 14, 2007 by artkade

  Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Infrastructure solutions from Oracle and HP provide your customers with … [Read more...]

INTERVIEW: Scott Musson

October 14, 2007 by mThink

Scott Musson is senior director, IBM GlobalBusiness Unit, at VMware. For more information, please visit www.vmware.com. Midmarket Strategies: What are some of the key business and technology challenges faced by midsize companies, and how are those challenges being addressed by the VMware alliance with IBM? Scott Musson: A lot of the challenges from a business and technology … [Read more...]

Interview with Thomas R. Kolder

July 30, 2007 by mThink

CFO: What is the profile for today’s successful public-company CFO, and how has it changed over the last five to 10 years? Thomas R. Kolder: I think you’re actually seeing a return to a CFO model that had emerged prior to the Sarbanes-Oxley wave, which is a CFO that is a very strong, business-oriented, operationally focused kind of business leader, who has a thorough … [Read more...]

Avaya Customer Interaction Suite and Enhanced Self-Service Keep Race Fans in the Driver”s Seat

June 28, 2007 by mThink

With centralized contact center reporting across all locations, you can learn about the business –how to improve a revenue stream, how to run the business more efficiently and how to appeal to various customer needs. With centralized contact center reporting across all locations, you can learn about the business – how to improve a revenue stream, how to run the business … [Read more...]

Making the Pivot: The New Playing Field of Customer Experience Management

June 28, 2007 by mThink

The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath away. Nearly any sports fan can recall a game-changing play that enabled the team to take the upper hand and demoralize the competition. The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our … [Read more...]

Winning Back ”Lost” Customers: Who Do You Woo – and How?

June 28, 2007 by mThink

How many customers does your company lose every year? If you’re like the average company, up to 40 percent of your customers walk out the door and never come back. What’s worse, the “average” business is totally oblivious to its actual churn rate – so it does nothing to correct the problem. Even companies that do track customer defection rates usually assume a … [Read more...]

Center of Excellence Certification Yields Ongoing Rewards

January 29, 2007 by mThink

By using data to affect outcomes, Bay Medical Center''s HeartInstitute was the first in Florida to receive the JCAHO distinction –called the Gold Seal of Approval – and among the first in the nation to receive national accreditation in heart attack treatment. Business Challenge The staff and caregivers at Bay Medical Center’s Heart Institute knew they were providing … [Read more...]

CASE STUDY: Hawthorn Medical

January 29, 2007 by mThink

Faced with strict new password policies for the Medical Records System(MRS), Hawthorn Medical implementedDigitalPersona’s fingerprint authentication solution for its 100+ physicians and medical assistants working in their Urgent Care and primary medical facility. Finger print authentication has streamlined access to the MRS as well as assisted with HIPAA regulatory compliance … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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