The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]
Advertisers Find Affiliate Marketing Very Lucrative
Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about in 2017? Advertisers have come a long way in this industry and their arsenal of tools available to them make it a very lucrative and attractive sector to be in. However, many of them have a long way to go. It seems quite evident many of them do … [Read more...]
Performance Marketing Trends 2017
Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? As we’ve shared with partners, Clickbooth completed a transaction 8 months ago to a private equity company. … [Read more...]
Advertiser and Affiliate Perspectives
Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING ADVERTISERS & MERCHANTS Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? LA: The online performance space is extremely fluid. As a result, time is critical and speed … [Read more...]
CPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]
INTERVIEW WITH ANTOINE MOREAU, CEO – MOBIDEA
Antoine Moreau is the commander-in-chief of Mobidea, a technology-driven network in the mobile affiliate marketing industry. Trusted by over 40.000 affiliates, Mobidea is specialized in mobile subscriptions, pin submits, sweepstakes and app install offers, on a global scale. Antoine’s team has one goal: to work along with affiliates in the struggle for monetization success. … [Read more...]
The Value of the Performance Exchange
Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that is? We’ve heard from clients - affiliates and advertisers alike - that the industry is ready for a change. Everyone has been operating off of the same old model for a decade plus. As an industry we’re inherently the innovators and the risk … [Read more...]
Inside View Of A Nutraceuticals Network
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? This is a matter that we take very seriously. As we are a health focused network, we get pitched on things all the time and we cannot possibly say yes to everything that comes our way. We have to be picky. So, when a new advertiser approaches us to promote their … [Read more...]
Communication Is Key To Performance
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? JB: With over 12 years of experience, LinkConnector has time-tested the launch process for advertisers. Whether an advertiser selects the Self-Managed account option, or chooses to leverage our dedicated management support team with a Co-Managed account, LC has … [Read more...]
Affiliate Recruitment & Compliance Offer Big Rewards
How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser's own search or display campaigns? We believe it takes affiliate education and diligent compliance to make sure that affiliates aren’t cannibalizing the advertiser’s own search or display campaigns. The restricted promotional methods should be listed clearly and concisely on the offer … [Read more...]