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What is Social Media – The Marketing Summit?
The Social Media Marketing Summit is a two-day event focused on social media, specifically programmed for marketing professionals. It will bring together top-line visionaries and marketing industry leaders to examine the serious marketing opportunities of social media, rather than apps development, blue-sky ideas or pitches for venture capital.
What are the themes of the event?
The Social Media Marketing Summit is focused on three key aspects of using social media to drive growth:
– to increase customer engagement;
– to use mobile devices to market everywhere, all the time;
– to integrate social media into marketing campaigns effectively.
The event will teach marketers to create conversations with customers, measure results and drive growth.
In one line?
The Social Media Marketing Summit is for marketing professionals who want to integrate social media into their marketing campaigns and use it to increase customer engagement everywhere, all the time.
When and where is it being held?
The Social Media Marketing Summit will be held on October 1st and 2nd, 2008. The venue is Moscone-West in San Francisco, a world-class conference venue. The Social Media Marketing Summit is co-located with the Online Marketing World expo, but is a separate event, clearly focused on social media from a marketing perspective.
Why is it important?
Social media offers huge opportunities for marketing professionals, but also many risks. Marketers need to know how to integrate social networks, mobile devices and new media such as video and in-game – just as examples – into their marketing campaigns. They need to know how to budget, what it means for their company, what success looks like, and how they do it right. The Social Media Marketing Summit will give them the answers they need.
Who will be speaking?
Social media gurus, leaders of interactive agencies, consultants from the big four as well as from smaller visionary agencies, web analytics and business intelligence experts, and major brand managers offering their experiences and case studies.
Who will be attending?
Marketing professionals from large enterprises and mid-market companies, brand managers, interactive agency personnel, leading online advertisers and publishers. Basically, anyone interested in using social media to increase customer engagement everywhere, and integrate it into the enterprise.
Who should sponsor the event?
Social media ad networks, apps developers, social networks, mobile networks, mobile carriers, analytics and BI companies, consultants, CRM solutions-providers, search-engines, interactive agencies, etc.
Who is organizing the event?
mThink is a company founded by the founders and owners of Montgomery Research and Revenue magazine. It’s vision is to bring interactive marketing and social media into the enterprise, and to integrate real-life activities with online activities to create new value and a better world.
What does the event have to do with Online Market World?
OMW is handling the event’s logistics and registration, and the two events are co-located in the same venue. Other than that, these are separate events, with different subjects and different attendees.