It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available channels and options, advertisers should remember how powerful affiliate marketing can be for reaching consumers outside their usual touchpoints and capturing new, high-intent shoppers. Understanding How … [Read more...]
5 strategies to create better content
Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]
Top 5 Free Methods to Increase Affiliate Traffic
The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]
3 Top Lead Generation Best Practices To Scale Your Business
Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According to a recent study, “the global market for digital advertising and marketing, estimated at US $530.9 billion in the year 2022, is projected to reach a revised size of US $860.8 … [Read more...]
Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at scale, affiliates should be investing their time in a trusted network that can offer actionable data analysis and automated features, and safeguard distribution channels. At Perform[cb], the … [Read more...]
5 tips for a better brand image
Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]
How Mac of All Trades Found Multi-Channel Success
Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]
Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]
Survey: What Consumers Want from Financial Services Providers
If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]
The influencer marketing era: what does the future of web marketing hold?
What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]
Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season
The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]
Jumpstart your 2023 affiliate marketing growth with these must-consider partners
In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give you specific recommendations for expanding your program with scalable partners that deliver incremental sales and profit. Expanding your affiliate partner mix It’s time to consider what new partnerships will drive scalable, … [Read more...]
Power partnerships: A growth roadmap for ecommerce success
We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, often relegating it to second-class status. But according to the recent Performance Marketing Association study, CMOs now see the value of partner marketing in the US, showing the industry has expanded by 50% … [Read more...]
Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement
UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by a group of music publishers and record companies against an energy drink and sports nutrition supplement company doing business as Bang Energy and its CEO. The plaintiffs’ claims included direct and indirect infringement … [Read more...]
Consumer Shopping Trends to Look For in the 2022 Holiday Season
As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get an idea of how people are approaching their holiday shopping this year, Rakuten Advertising surveyed 15,000 US consumers about their shopping plans and discovered these trends. Shoppers are starting … [Read more...]