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New Blue Book Top 20 CPS Affiliate Network Results

February 18, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group       Rakuten Affiliate Network We congratulate Rakuten Affiliate Network and Awin Group for the first ever Joint-#1 ranking in the Cost-Per-Sale Networks category. How it happened: Awin Group received terrific support from advertisers and … [Read more...]

FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

February 16, 2022 by Richard B. Newman

On February 10, 2022 the Federal Trade Commission announced that it intends to vote whether to issue an Advance Notice of Proposed Rulemaking on “deceptive earnings claims for business ventures, gig or other work opportunities, or educational, coaching or training offerings.”  The vote is set to take place on February 17, 2022 at an open meeting.  A webcast will be available on … [Read more...]

Top 4 Ways To Make Your Call Campaigns More Successful

December 20, 2021 by Adam Sthay, DMS Senior Vice President of Pay Per Call

Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, proper preparation is key. Careful planning is needed on both the advertiser and publisher sides for a call campaign to perform well. The following four tips can help you set up inbound … [Read more...]

Perform[cb]’s New Mobile App For Partners Is A Game Changer

December 17, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]

CEO Interview: Dynu In Media

December 9, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]

Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down

May 6, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

  Perform[cb] Blue Book's #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, marketing services, and technology sectors. CEO Erin Cigich tells us what it means for their advertisers and publisher partners, and what lies ahead for her powerhouse of a … [Read more...]

11 Ways to Optimize Your Affiliate Website for Conversions

October 19, 2020 by Avangate Affiliate Network

You’ve created a website with valuable, sticky content and you still don’t have as many conversions as you would like? We can offer you 11 ways to help you get closer to your target. Your goal as an affiliate is to make as much money as possible by selling the products you are promoting on your affiliate website. In order to achieve your goal, you have to drive traffic and … [Read more...]

Advertiser and Network Responsibilities for What Others Say in Social Media

August 28, 2020 by Richard B. Newman

FTC

As previously blogged about here, the FTC actively continues its assault on paid-for rankings, ratings and review websites. The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should … [Read more...]

What Advertisers & Publishers Should Be Doing Now

April 22, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is beginning to be possible to see the contours of what lies ahead for the economy and the affiliate marketing industry. Let's review what we know and what looks likely, and what it means for your business. What Is Working? In talking to people around the industry I'm impressed with how … [Read more...]

Performance Marketing Provides Stability & Measurable Returns In A Crisis

April 16, 2020 by MaxBounty

When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers, affiliates, advertisers, and networks are all likely to be impacted differently and to varying degrees. The way they’re individually affected also inherently impacts their relationship … [Read more...]

The affiliate marketers blueprint to futureproof your business

October 1, 2019 by Alexandra Forsch, president of Awin US

Awin

The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]

Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketing

September 11, 2019 by Avangate Affiliate Network

content creation

Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators.  A content creator is any person or company that creates content to inform and attract an audience and shares that content through a variety of distribution channels, usually on their own website, blog, … [Read more...]

Federal Auto Renewal Legislation Proposed

August 3, 2019 by Richard B. Newman

FTC

While FTC attorneys continue to focus upon recurring payment issues and aggressively enforce ROSCA compliance, a number of states have recently enacted or supplemental legislation on automatic renewal contracts (e.g., California, North Dakota, Vermont and Washington D.C.).  Federal lawmakers may now be getting into the oversight act. Rep. Mark Takano (D-Calif.) recently … [Read more...]

Federal Court Holds TCPA Plaintiff Did Not Adequately Allege ATDS

July 2, 2019 by Richard B. Newman

FTC

In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act (TCPA) plaintiff’s claims on the basis that the complaint did not possesses sufficient facts to plausibly allege the defendant had used an automated telephone dialing system (ATDS), consistent with post-ACA International v. Federal … [Read more...]

How Deceptive User Interface Design Increases E-Commerce Sales

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

 A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]

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Recent Posts

  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators
  • Removing Barriers for Influencers and Content Creators
  • 8 Easy Ways To Refresh An Email Campaign
  • CEO Interview: Dynu In Media
  • Interview with Rakuten’s CRO Jeff Wender
  • CPA MarTech Year In Review 2021
  • How To Boost Sales & Incentivize Affiliates During The Holiday Season
  • A Holiday Season Like No Other: 8 Keys to Success

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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