A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]
Top Pay-Per-Call Verticals For 2019
Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers with a clear path to ROI in mobile marketing, especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest … [Read more...]
Telephone Consumer Protection Act Update – TCPA
FCC Commissioner Delivers Pro-Telemarketer TCPA Speech - May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event in Washington D.C. One of the many issues he addressed was the continuing landslide of frivolous Telephone Consumer Protection Act lawsuits. Commissioner O’Reilly made his opinion clear – the … [Read more...]
New York Becoming Leader of Financial Consumer Protection
The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the financial services industry. In 2014, New York’s Department of Financial Services adopted regulatory rules for debt collectors. In 2017, NYDFS issued its cybersecurity rules for financial services. Last month, New York’s … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]
CrakRevenue Introduces the ACH Payment System for Its Affiliates
QUEBEC CITY - CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book 2019, is pleased to announce the availability of automated clearing house (ACH) transactions on its platform. Affiliates from all around the world can choose this new payment method right now. With the added benefits of ultra fast … [Read more...]
TCPA News for Telemarketers
SCOTUS Grants Certiorari in TCPA Case Following the ACA International decision from the D.C. Circuit, it was a matter of when, not if. The deepening splits of opinion regarding interpretation of the Telephone Consumer Protection Act have resulted in the U.S. Supreme Court granting certiorari to a case that could determine whether the judicial system or the Federal … [Read more...]
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]
Surviving the Turmoil
With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is now. Political pressure and climate change are going to drive massive investments in renewable and clean energy and smart grid technology. These investments will empower customers through the launch and adoption of demand response and … [Read more...]
Business Process Improvement
In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed in a sea of change. Customers demand reliable power in unlimited supply, generated in environmentally friendly ways without increased cost. All the while regulators are telling consumers to "change the way they are using energy or … [Read more...]
Future of Learning
The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To maintain a highly skilled workforce to safely operate U.S. nuclear plants, the industry must find ways to expedite training and qualification, enhance knowledge transfer to the next generation of workers, and develop leadership talent to … [Read more...]
Modeling Distribution Demand Reduction
In the past, distribution demand reduction was a technique used only in emergency situations a few times a year - if that. It was an all-or-nothing capability that you turned on, and hoped for the best until the emergency was over. Few utilities could measure the effectiveness, let alone the potential of any solutions that were devised. Now, demand reduction is evolving to … [Read more...]
Measuring Smart Metering’s Progress
Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest in the mid-1980s. That's 25 years ago, during which time we have seen incredible advancements in information and communication technologies. Remember the technologies of 1985? The very first mobile phones were just being … [Read more...]
Managing Communications Change
Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved in operational energy networks. New technologies such as intelligent networks or smart grids, distribution automation or smart metering are being considered. The communications network is becoming the key enabler for … [Read more...]
Online Transient Stability Controls
For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a huge increase in the supply of electrical power. However, for logistical, environmental, political and social reasons, this power generation is rarely near its consumers, necessitating the growth of very large and complex transmission … [Read more...]