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The affiliate marketers blueprint to futureproof your business

October 1, 2019 by Alexandra Forsch, president of Awin US

Awin

The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]

Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketing

September 11, 2019 by Avangate Affiliate Network

content creation

Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators.  A content creator is any person or company that creates content to inform and attract an audience and shares that content through a variety of distribution channels, usually on their own website, blog, … [Read more...]

Federal Auto Renewal Legislation Proposed

August 3, 2019 by Richard B. Newman

digital marketers

While FTC attorneys continue to focus upon recurring payment issues and aggressively enforce ROSCA compliance, a number of states have recently enacted or supplemental legislation on automatic renewal contracts (e.g., California, North Dakota, Vermont and Washington D.C.).  Federal lawmakers may now be getting into the oversight act. Rep. Mark Takano (D-Calif.) recently … [Read more...]

Federal Court Holds TCPA Plaintiff Did Not Adequately Allege ATDS

July 2, 2019 by Richard B. Newman

digital marketers

In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act (TCPA) plaintiff’s claims on the basis that the complaint did not possesses sufficient facts to plausibly allege the defendant had used an automated telephone dialing system (ATDS), consistent with post-ACA International v. Federal … [Read more...]

How Deceptive User Interface Design Increases E-Commerce Sales

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

 A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]

Top Pay-Per-Call Verticals For 2019

May 29, 2019 by Aragon Advertising

Admitad

Updated: May 29th, 2019 As the #1 rated Pay-Per-Call network, Aragon has made it a priority to provide their affiliates and advertisers with a clear path to ROI in mobile marketing, especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest … [Read more...]

Telephone Consumer Protection Act Update – TCPA

May 28, 2019 by Richard B. Newman

digital marketers

FCC Commissioner Delivers Pro-Telemarketer TCPA Speech - May 2019 FCC Commissioner Michael O’Reilly recently delivered a telemarketer defense-oriented speech at an event in Washington D.C.  One of the many issues he addressed was the continuing landslide of frivolous Telephone Consumer Protection Act lawsuits. Commissioner O’Reilly made his opinion clear – the … [Read more...]

New York Becoming Leader of Financial Consumer Protection

May 15, 2019 by Richard B. Newman

The state of New York has long been considered a leading advocate of consumer protection, particularly when it comes to regulating the financial services industry.  In 2014, New York’s  Department of Financial Services adopted regulatory rules for debt collectors.  In 2017, NYDFS issued its cybersecurity rules for financial services. Last month, New York’s … [Read more...]

Can Affiliate Marketing Networks Build Transparency Through Events?

April 4, 2019 by mThink

Transparency

By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]

CrakRevenue Introduces the ACH Payment System for Its Affiliates

January 17, 2019 by mThink

ACH

QUEBEC CITY - CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book 2019, is pleased to announce the availability of automated clearing house (ACH) transactions on its platform. Affiliates from all around the world can choose this new payment method right now. With the added benefits of ultra fast … [Read more...]

TCPA News for Telemarketers

November 19, 2018 by Richard B. Newman

digital marketers

SCOTUS Grants Certiorari in TCPA Case Following the ACA International decision from the D.C. Circuit, it was a matter of when, not if.  The deepening splits of opinion regarding interpretation of the Telephone Consumer Protection Act have resulted in the U.S. Supreme Court granting certiorari to a case that could determine whether the  judicial system or the Federal … [Read more...]

Interview with Blue Ribbon Panelist Gus Brito

May 16, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]

Managing the Plant Data Lifecycle

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility's data and information throughout its lifetime - from initial design through to decommissioning. This paper will look at results from the application of this process in other industries such as shipbuilding, and show how those results are directly applicable to the design, … [Read more...]

Surviving the Turmoil

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is now. Political pressure and climate change are going to drive massive investments in renewable and clean energy and smart grid technology. These investments will empower customers through the launch and adoption of demand response and … [Read more...]

Business Process Improvement

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed in a sea of change. Customers demand reliable power in unlimited supply, generated in environmentally friendly ways without increased cost. All the while regulators are telling consumers to "change the way they are using energy or … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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