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2023: Challenges, Opportunities & Predictions

January 30, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be the biggest challenges facing the affiliate marketing industry in the next five years? We must fully embrace the creator economy and new acquisition channels to keep pace with the evolving consumer environment. Content creators and influencers are … [Read more...]

Top 4 Best Practices For Consumer Finance Campaigns

January 24, 2023 by Jared Klein, VP of Advertiser Partnerships, Digital Media Solutions

While consumer finance solutions like refinancing, personal loans, and debt consolidation are always a need for many consumers, the conclusion of the holiday season can present a unique opportunity for consumer finance brands to gain the attention of consumers who may be nursing some holiday debt. This, combined with New Year’s Resolution financial goals many consumers set, … [Read more...]

Four Moments That Changed Performance Marketing Forever

January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue Book

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance marketing might offer an unexplored, high-volume source of attendee signups. The AdTech executives looked at me as though I had grown two heads. Affiliate marketing was … [Read more...]

New additions, improvements, and added perks from your favorite CPA network

December 16, 2022 by CrakRevenue

What is CrakRevenue? Are you familiar with CrakRevenue? Launched over a decade ago, CrakRevenue is a CPA marketing platform powered by over 100 passionate experts and driven by its affiliates’ success.  CrakRevenue was created by affiliates for affiliates and always aims to provide its users with top-converting offers in the most lucrative verticals out … [Read more...]

Your Top 5 Affiliate Marketing Questions Answered

December 14, 2022 by Chris Pink, SVP Sales, Digital Media Solutions (DMS)

It’s no secret that diverse, omnichannel marketing campaigns are the ticket to reaching more consumers when and where they are shopping. But when looking at all the available channels and options, advertisers should remember how powerful affiliate marketing can be for reaching consumers outside their usual touchpoints and capturing new, high-intent shoppers.  Understanding How … [Read more...]

5 strategies to create better content

December 5, 2022 by CrakRevenue

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]

Top 5 Free Methods to Increase Affiliate Traffic

November 22, 2022 by Avangate Affiliate Network

The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your rescue with a list of the most important free methods that can increase your affiliate traffic. You can implement them by yourself at zero spent dollars and the results will last for the long run, if done right. Maybe you already tried some of these activities and … [Read more...]

 3 Top Lead Generation Best Practices To Scale Your Business

November 22, 2022 by Deanna Milkie, Digital Media Solutions

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According to a recent study, “the global market for digital advertising and marketing, estimated at US $530.9 billion in the year 2022, is projected to reach a revised size of US $860.8 … [Read more...]

Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks

November 16, 2022 by Perform[cb]

mThink Sponsored Article Featured Image (1)

A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at scale, affiliates should be investing their time in a trusted network that can offer actionable data analysis and automated features, and safeguard distribution channels.  At Perform[cb], the … [Read more...]

5 tips for a better brand image

November 8, 2022 by CrakRevenue

5 tips for a better brand image

Marketing strategy at the heart of your identity  What is a brand image, really? When we talk about brand image, we refer to the perception an audience has of a given business, product, or brand. In some cases, a brand can even be just a person! In the era of influencer and affiliate marketing, your identity itself can become your brand. Herein lies an important distinction … [Read more...]

How Mac of All Trades Found Multi-Channel Success

November 6, 2022 by Rakuten Advertising

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was conducting baseline campaigns and needed a more innovative approach to all channels of performance marketing. Partnering together, the two companies analyzed their current approach, found … [Read more...]

Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

November 1, 2022 by Chris Trayhorn, Publisher of mThink Blue Book

Winning In A Changing World

Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability to shift strategy quickly in response to a volatile business environment. ClickDealer, as one of the foremost leadgen networks in the world, is at the leading edge of these changes. We spoke with their CEO, Taras Kiseliuk, to find out how to … [Read more...]

Survey: What Consumers Want from Financial Services Providers

October 22, 2022 by Rakuten Advertising

mThink-Survey

If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most.   The Financial Affiliate & Consumer Trends Report 2022 from Rakuten Advertising reveals some of the critical components of successful financial services promotions based on survey data from 1,000 consumers … [Read more...]

The influencer marketing era: what does the future of web marketing hold?

October 20, 2022 by CrakRevenue

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not always easy to navigate the vocabulary. And yet, these words gravitate around a concept that’s new but already growing quite the reputation: influencer … [Read more...]

Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

October 19, 2022 by Amber Paul, DMS Senior Vice President of Distribution

Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]

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Recent Posts

  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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