Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]
A Smart Strategy for a Smart Grid
Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such as regulatory requirements, market conditions and business strategies. Given their magnitude, decisions are not made hastily. Careful consideration is given to the financial and operational prudence of large capital projects, such as power … [Read more...]
At Your Service
Today's utility companies are being driven to upgrade their aging transmission and distribution networks in the face of escalating energy generation costs, serious environmental challenges and rising demand for cleaner, distributed generation from both developing and digital economies worldwide. The current utilities environment requires companies to drive down costs while … [Read more...]
The Smart Grid Maturity Model
The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the industry create a shared vision for these capabilities. They also have driven individual software development organizations to set and pursue aggressive capabilities goals while allowing these groups to measure progress in … [Read more...]
Customer Relationships and the Economy
A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities and their customers. In Western European markets, price increases across gas, electricity and water, combined with increased corporate earnings, left many utilities in the uncomfortable position of being seen as profiteering from customers … [Read more...]
Infrastructure and the Economy
With utility infrastructure aging rapidly, reliability of service is threatened. Yet the economy is hurting, unemployment is accelerating, environmental mandates are rising, and the investment portfolios of both seniors and soon-to-retire boomers have fallen dramatically. Everyone agrees change is needed. The question is: how? In every one of these respects, state regulators … [Read more...]
Be a People Person
I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person when it comes to building smarter grids and more intelligent utilities. Granted, technology is rapidly developing and the utility industry is finding itself in the middle of more and more automation. However, people - from linemen to consumers - will remain … [Read more...]
The Smart Grid in Malta
On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of just over 300 square kilometers, power, water and the economy are intricately linked. The country depends on electrically powered desalination plants for over half of its water supply. In fact, about 75 percent of the cost of water from these plants on Malta is directly related to … [Read more...]
Power and Patience
The U.S. utility industry - particularly the electric-producing branch of it, there also are natural gas and water utilities - has found itself in a new, and very uncomfortable, position. Throughout the first quarter of 2009 it was front and center in the political arena. Politics has been involved in the U.S. electric generation and distribution industry since its founding in … [Read more...]