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The Benefits Of Going Performance

December 6, 2012 by Ryan Schulke

Big Brands and Direct Marketers Alike Can Recognize Greater ROI Through Dynamic Profiling. One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate good traffic from bad because not enough is known about the potential customer. If more information was … [Read more...]

Can A New Tracking Platform Change The Industry?

November 6, 2012 by Revenue Performance Staff

Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have had a lot of success with CPAWay and … [Read more...]

Automate! 8 Coupon Feed Tools That Really Work

September 20, 2012 by Revenue Performance Staff

Coupon feeds are a great way to make money but automating around them can be technically intimidating. There are lots of tools around that can help. Geno Prussakov brings his list together in a great post: "This is one of the most powerful coupon integration tools out there. The solution “offers an automated, customized affiliate coupon feed which consolidates” 20,000+ deals … [Read more...]

Affiliates Still Losing Commissions To Cookie-Stuffing

June 28, 2012 by Revenue Performance Staff

The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, "Today's featured fraudster" CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by the browser when … [Read more...]

Transform Customer Data Into Profit

June 28, 2006 by mThink

A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer relationships. Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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