World-Class E-commerce Platforms

Q&A
George Hansen

George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to the role of Director of Sales and Business Development. His role has been to grow oneNetworkDirect through product innovation, affiliate recruitment, and expanding merchant relationships.

George is a seasoned technology sales executive with over 15 years of experience, selling across the some of the most recognized brands in the world, including Microsoft, IBM, Intel, AMD, and Seagate among others. Mr. Hansen has successfully led several technology sales teams, and earned such esteemed awards including Intel marketing company of the year.

 

When it comes to Internet companies, Digital River has a long history – dating back to 1994. Tell me a little bit about the Digital River story.

One of the best things about working at Digital River is our story. Our founder and CEO, Joel Ronning, is a true internet pioneer and has built Digital River into a global leader in e-commerce.

Anticipating the power of the Internet, Joel Ronning launched Digital River in 1994 with a vision to use the Internet instead of direct mail to deliver software. He knew Internet-based software delivery would be more efficient, more cost effective and more environmentally friendly. His intuition was right.

Today, Digital River processes over 175,000 transactions a day across eight global data centers — with 30 languages, 39 currencies, and more than 30 payment methods supported. Digital River is the clear choice for companies wanting to take their online business global. The company’s business has grown significantly — successfully expanding into complementary markets, including high tech manufacturing and consumer electronics — and it is great to work for a company in our position.

Beyond that, Digital River has had the vision to layer additional technologies and services on top of our world class e-commerce platforms, creating even more value for our clients and affiliates. From directTrack, one of the most powerful and feature-rich web-based affiliate tracking solutions- to oneNetworkDirect, Digital River’s family of affiliate networks – on through to Digital River’s market-Force strategic marketing team, we are able to manage our clients’ online marketing and e-commerce activities in an end-to-end solution that adds tremendous value. And ultimately, this layered vertical integration helps us drive more revenue for our clients, and in turn Digital River. It is a shared success model that has proven to be very powerful in creating long term partnerships with our clients and affiliates.

Digital River has several affiliate networks – how do they all fit together?

We refer to all of the Digital River affiliate platforms as our ‘Family of Networks’. Our Family consists of regNow, element5, share*it!, esellerate, directLeads and oneNetworkDirect. Together we have over 130,000 products in our affiliate channel, including a vast selection of the biggest technology brands in the world. If you are an affiliate interested in expanding your technology sales — it is clear who to turn to- Digital River.

oneNetworkDirect has a unique focus. Tell me about it.

oneNetworkDirect does have a very unique focus – to be the world’s largest digital marketplace. To that end, we are focusing on Software, Consumer Electronics, and Games as the main industries to help us achieve that goal. And we are well on our way to having the largest catalog of digital products available to affiliates anywhere in the world.

What is on the horizon for Digital River and oneNetworkDirect?

2009 has been a very exciting year because of all the advanced technology products Digital River is working on. Digital River currently has over 20+ new products in the pipeline, many geared towards enhancing our family of affiliate networks. We are continuing to leverage the direct- Track platform in our effort to enhance the client and affiliate experience, and to build out our world class toolset. We are actively adding quality Tier 1 merchants and that trend will continue for the foreseeable future. Things are looking very good for Digital River affiliates!

If there is one thing you would like affiliates to take away regarding oND – what is it?

It would have to be our commitment to assisting affiliates in the success of their business. The Digital River story is so unique – and our focus so specific- that affiliates will not find a more dedicated network working towards their success. If you haven’t already – give us a try. We think you will be glad you did.

Bluebook Top 20

Bluebook Top 20

Bluebook’s Top 20 Performance Marketing Networks and Exchanges
The Top 20 list is the result of aggregating expert views, traffic data, measures of industry influence and many other pieces of information we researched. The resulting top 20 selection has generated a lot of conversations and even disagreements in our office but represents our view of the best networks and exchanges around.

1 MediaTrust Recently named the 9th fastest growing private companyin the USA by Inc. magazine -several other networks here appear on the Inc. 500 -Peter Bordes´ MediaTrust seems to be able to do no wrong. It has a great reputation, he leads admirably and their advertisers and publishers stick around. What´s not to like?
2 ShareASale Brian Littleton isalegend inthe affiliatemarketing community and his network reflects his reputation with 2,500 merchants and multiple industryawards.
3 oneNetworkDirect Digital River´s oneNetworkDirect is the leader in software sales with the industry´s best networktechnologyand offices worldwide.
4 Hydra Network On the Inc. 500 list three years running, Hydra is one of the biggest CPA networks and is wellregarded byeverybody we know. Atop network.
5 Epic Advertising Epic has grown remarkably and now claims 45,000+ publishers, 1,400 advertisers withcomingtraffic from over 200countries.
6 CPXInteractive Recently ranked #154on Inc. magazine´s list ofthe fastest growing companies in the USA. Claims 30 billion impressions per month across 60+ countries.
7 IntegraClick/ ClickBooth Ranked #5 on the Inc. 500 list. ClickBooth has proven itself to publishers and advertisers over the last couple of years and is now regarded as one of the industryleaders. Focuses on exclusiveoffers.
8 Commission Junction The biggest affiliatenetworkin the USA. PartofValueClick. One ofthe Big Three. Presents the CJYou Awards everyyear.
9 NeverBlue ACanadian networkthat is strong in lead-gen worldwide. Popular with high-performing affiliates.
10 LeadPile LeadPile is a lead exchange rather than a network. Itfinds its place in this list because ofits size, growth and the simplicity it offers both buyers and sellers ofleads.
11 buy.at The affiliate marketing arm ofAOL´s Advertising.com unit. Global reach.
12 LinkShare LinkShare´s ownership by the Japanese companyRakuten shows itself in their dedicated networks for the UK, Canda and Japan, and their strong foreign language and currencycapabilities.
13 Pepperjam Kris Jones has built Pepperjam into an online marketing powerhouse offering a wide range ofinteractive agencyservices.
14 zanox Europe´s biggest affiliate network. Part ofthe Axel Springer news/magazine media group in Germany.
15 COPEAC Ranked #320 on the Inc. 500 list. Part ofIntermarkMedia. Strong in lead-gen. Fast growing with 30,000 affiliates claimed.
16 Google Affiliate Network Known as Doubleclick Performics prior to Google´s acquisition in 2007, the Google Affiliate Network is Google´s affiliate network. What else is there to say?
17 MarketLeverage ACPAnetworkpopular with affiliates, Market Leverage has built itself a good reputation for result. Produces MLTV, aTVshow for affiliatemarketers.
18 ClickBank This venerable affiliate network that specializes in digital, downloadableproducts is now10 years old and stillgoing strong.Everypublisher should have a ClickBank account.
19 Max Bounty A smaller network that gets a lot of play with bigger affiliates and offers advertisers acost-effectiveCPAsolution.
20 Media Whiz 30,000 publishers, 3,000 advertisers, and a claimed $100 million in publisher payments in 2007. Media Whiz is strong in email and lead-gen.