Bluebook Top 20

Bluebook Top 20

Bluebook’s Top 20 Performance Marketing Networks and Exchanges
The Top 20 list is the result of aggregating expert views, traffic data, measures of industry influence and many other pieces of information we researched. The resulting top 20 selection has generated a lot of conversations and even disagreements in our office but represents our view of the best networks and exchanges around.

1 MediaTrust Recently named the 9th fastest growing private companyin the USA by Inc. magazine -several other networks here appear on the Inc. 500 -Peter Bordes´ MediaTrust seems to be able to do no wrong. It has a great reputation, he leads admirably and their advertisers and publishers stick around. What´s not to like?
2 ShareASale Brian Littleton isalegend inthe affiliatemarketing community and his network reflects his reputation with 2,500 merchants and multiple industryawards.
3 oneNetworkDirect Digital River´s oneNetworkDirect is the leader in software sales with the industry´s best networktechnologyand offices worldwide.
4 Hydra Network On the Inc. 500 list three years running, Hydra is one of the biggest CPA networks and is wellregarded byeverybody we know. Atop network.
5 Epic Advertising Epic has grown remarkably and now claims 45,000+ publishers, 1,400 advertisers withcomingtraffic from over 200countries.
6 CPXInteractive Recently ranked #154on Inc. magazine´s list ofthe fastest growing companies in the USA. Claims 30 billion impressions per month across 60+ countries.
7 IntegraClick/ ClickBooth Ranked #5 on the Inc. 500 list. ClickBooth has proven itself to publishers and advertisers over the last couple of years and is now regarded as one of the industryleaders. Focuses on exclusiveoffers.
8 Commission Junction The biggest affiliatenetworkin the USA. PartofValueClick. One ofthe Big Three. Presents the CJYou Awards everyyear.
9 NeverBlue ACanadian networkthat is strong in lead-gen worldwide. Popular with high-performing affiliates.
10 LeadPile LeadPile is a lead exchange rather than a network. Itfinds its place in this list because ofits size, growth and the simplicity it offers both buyers and sellers ofleads.
11 The affiliate marketing arm ofAOL´s unit. Global reach.
12 LinkShare LinkShare´s ownership by the Japanese companyRakuten shows itself in their dedicated networks for the UK, Canda and Japan, and their strong foreign language and currencycapabilities.
13 Pepperjam Kris Jones has built Pepperjam into an online marketing powerhouse offering a wide range ofinteractive agencyservices.
14 zanox Europe´s biggest affiliate network. Part ofthe Axel Springer news/magazine media group in Germany.
15 COPEAC Ranked #320 on the Inc. 500 list. Part ofIntermarkMedia. Strong in lead-gen. Fast growing with 30,000 affiliates claimed.
16 Google Affiliate Network Known as Doubleclick Performics prior to Google´s acquisition in 2007, the Google Affiliate Network is Google´s affiliate network. What else is there to say?
17 MarketLeverage ACPAnetworkpopular with affiliates, Market Leverage has built itself a good reputation for result. Produces MLTV, aTVshow for affiliatemarketers.
18 ClickBank This venerable affiliate network that specializes in digital, downloadableproducts is now10 years old and stillgoing strong.Everypublisher should have a ClickBank account.
19 Max Bounty A smaller network that gets a lot of play with bigger affiliates and offers advertisers acost-effectiveCPAsolution.
20 Media Whiz 30,000 publishers, 3,000 advertisers, and a claimed $100 million in publisher payments in 2007. Media Whiz is strong in email and lead-gen.

Ad Networks: Venture and Private Equity Investments

Top 25 Equity Investement Companies

This Top 25 listing of Equity Investors is comprised of Private and Venture companies. The listing shows date of first investment, total funding, and lists activity and funding levels for the past 3 years.

Ad Networks: Venture and Private Equity Investments
  Company Total funding
Date of first funding Past 3 Years (millions)

% Raised
past 3 yrs

1 Glam Media $124 July ’04 $95 76%
2 Specific Media $110 June ’06 $100 91%
3 Adconion Media Group $86 Jan. ’05 $85 99%
4 AudienceScience (Revenue Science) $74 March ’00 $0 0%
5 Federated Media $57 June ’05 $55 95%
6 ContextWeb $52 June ’04 $40 77%
7 Gorilla Nation $50 May ’07 $50 100%
8 IGA Worldwide $48 Oct. ’05 $30 62%
9 Adknowledge $48 March ’06 $0 0%
10 AdMob $47 Sept. ’06 $43 92%
11 Tremor Media $40 Sept. ’06 $40 100%
12 Undertone Networks $40 March ’08 $40 100%
13 Turn $38 Jan. ’05 $23 61%
14 Double Fusion $37 Aug. ’04 $26 71%
15 AdBrite $35 Sept. ’04 $23 66%
16 VideoEgg $34 April ’05 $30 88%
17 Kontera $33 July ’06 $33 100%
18 Vibrant Media $32 July ’00 $0 0%
19 $30 Dec. ’05 $20 67%
20 Quattro Wireless $28 May ’07 $28 100%
21 Grab Network $27 Feb. ’05 $19 70%
22 Ripple $26 Aug. ’06 $26 100%
23 Collective Media $25 Oct. ’07 $25 100%
24 $24 Jan. ’07 $24 100%
25 Lotame $23 Feb. ’08 $23 100%
Top 10 Total funding $697   $497  
  Average funding $70   $50  
Top 25 Total funding $1168   $878  
  Average funding $47   $35  
All Total funding $1,491   $1,139  

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The Guide for Agencies and Advertisers

The Online Advertising Blue Book for agencies and advertisers is designed to provide interactive media planners and buyers with the key data they need to choose between the dozens of networks competing for their attention and ad dollars. The Guide breaks through the noise by giving participating ad networks an opportunity to tell their own story and to differentiate themselves with expertise, case studies and executive interviews. The Online Advertising Blue Book is the trusted resource for ad-buyers and planners.


The Guide for Publishers and Affiliate

Affiliates and publishers have many choices when it comes to deciding which network they wish to work with, but they need to know who to trust. The Online Advertising Blue Book is designed to fill that need. Affiliates need to know that when they pass traffic to a network, or convert a visitor to a sale or lead, their commission will be protected and that the network will play fair.

The Online Advertising Blue Book is designed to provide networks the space to show exactly why a publisher should choose them as a partner. White papers and executive interviews can help to build trust and form a lasting and profitable business relationship. Network profiles provide publishers and affiliates with key data on contacts, payments terms and other decision-relevant data.

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