Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? Evgenii “Geno” Prussakov: In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that … [Read more...]
Blue Ribbon Panel Interview: Nicolas Chrétien
Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry? I don't agree with the future-tense implication that big data hasn't yet made its impact—because it has. It's impacting the performance marketing industry everyday. Indeed, it’s more than an impact — one might even say it’s a revolution. Business intelligence and big data has … [Read more...]
Clickbooth Continues to Fight for Affiliate Marketing
Press Release Invalidates Essociate Affiliate Pooling Patent Claims Again! Sarasota, FL - Clickbooth is pleased to announce that on March 11, 2016, during the appeal of the Essociate, Inc. v. Clickbooth.com, LLC suit, the Federal Circuit Panel unanimously affirmed the prior decision in favor of Clickbooth which effectively invalidated Essociate’s affiliate pooling … [Read more...]
Parent Company of CrakRevenue Wins Appeal in Patent Fight Against Essociate
Press Release QUEBEC CITY, QC, March 15, 2016. On Friday, March 11, 2016, the US Federal Circuit unanimously affirmed U.S. District Judge James V. Selna’s ruling confirming the unpatentability and invalidity of Essociate’s patent. Last February, the parent company of CrakRevenue won the first round of a hard-fought patent battle filed by Essociate, Inc. Essociate claimed … [Read more...]
MarTech Hits Affiliate Marketing
The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look around: most of the customer journeys that we create via the affiliate marketing business model are ripe for optimization-by-computer. It has already happened in many isolated places without many of us … [Read more...]
Interview with CEO Ronen Hamatian
Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in the space, and as we’ve grown, we’ve never … [Read more...]
Blue Ribbon Panel: Interview with Jackie Bates
1. What did you learn from ASW? A couple of the many valuable ASW takeaways included meeting with members of the Performance Marketing Association (PMA) and learning about their latest endeavors in elevating our industry. This includes their work to standardize how we recognize content sites compliant with FTC disclosure requirements; the PMA has also recently put out an … [Read more...]
Blue Ribbon Panel: Interview with Linda Woods
What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more intensely focused on new customer acquisition and give preference to the affiliates that can bring them. Affiliate managers and OPMs will need to streamline the new-customer reconciliation … [Read more...]
Blue Ribbon Panel: Interview with Nicholas Chrétien
What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the globe are now offering Mobile billing solutions for … [Read more...]
Blue Ribbon Panel: Interview with Geno Prussakov
What are your two or three key performance marketing-related predictions for 2016? (1) Deeper advertiser focus on incremental value, (2) more mergers and acquisitions, (3) more innovations on the affiliate/publisher side of things. Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of … [Read more...]
Blue Ribbon Panel: Interview with Jackie Bates
What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s search engine developments purported to surpass Google’s search capabilities (and challenge Twitter’s) combined with payment integration and buy buttons as the upcoming new norm in the social realm, we … [Read more...]
Blue Ribbon Panel: Interview with Peter Tarr
What are your two or three key performance marketing-related predictions for 2016? Narrowed focus - I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not known for or good at for sake of trying to … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover. It will be the year when O2O goes from a "test idea" to a true focus for large retailers. With 75% of consumers using their mobile devices in store to read reviews, find better pricing or make an actual purchase, I predict … [Read more...]
Mobile Monetization Machine
Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation as both an internet marketing platform and a technology development firm. But there’s a secret that only few knew, until now that is. What’s the big secret? Chief Executive Officer Peter … [Read more...]
Blue Ribbon Panel: Cristian Miculi
In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due to its focus on ROI and measurability. Both CPS and CPA will be around; CPS … [Read more...]