• All-in-One Solutions That Combine Software with Partner Discovery

    Some partner marketing platforms go beyond software—offering built-in access to curated affiliate, influencer, or publisher networks. These solutions blend technology with discoverability, allowing brands to tap into an existing pool of potential partners directly from the platform.

    This model benefits brands looking for faster ramp-up, easier recruitment, and access to vetted, performance-ready partners. While it offers convenience and speed, it can also come with trade-offs in flexibility or customization—especially for more complex or global programs.

    Below is our 2025 ranking of the top partner marketing platforms that include integrated networks, based on network quality, platform capabilities, and partner activation tools.

    PerformanceTech
    Helping You Choose the Right Partner Marketing Solution

    Browse the links below for early-access articles from our upcoming PerformanceTech Central knowledge-base and platform Comparison & Selection center, designed to help you evolve your tech stack in the age of partner marketing and AI.

    What Is A Partner Marketing Platform — And Do You Need One?
    Partner Marketing Platform vs. Affiliate Network vs. PRM: Which is the Right Fit?
    Choosing a Partner Marketing Platform: 7 Non-Negotiables
    How Brands Are Scaling Growth with Partner Marketing Platforms
    Essential RFP Questions to Ask When Evaluating a Partner Marketing Platform
    Integrating a Partner Marketing Platform into Your Existing Tech Stack

    Note: These rankings represent our initial evaluation of the leading Partner Marketing Platforms based on industry insight and expert analysis. They are provisional and will be updated in August 2025 following the results of the PerformanceTech Survey, the industry’s first dedicated benchmarking of the performance marketing tech stack.

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    BEST PLATFORMS WITH INTEGRATED NETWORKS 2025

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    impact.com

    impact.com is a leading partner marketing platform that supports affiliate, influencer, and strategic partnerships. It provides advanced tracking, reporting, and payment tools, enabling brands to manage large-scale programs effectively. With seamless integrations and scalability, it caters to both enterprise-level needs and SMBs, however some smaller brands may prefer more hands-on support. Impact.com stands out for its ability to centralize diverse partnership types while offering sophisticated features for experienced marketers looking to optimize their campaigns.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Awin

    Awin stands out as a robust, global partner marketing platform, now enhanced by the integration of ShareASale's huge network. This transition provides ShareASale’s partners with the benefits of Awin’s modern interface while maintaining pricing. Under the leadership of industry long-timer Adam Weiss, Awin benefits from scale, technology, and global reach, making it a strong contender for every company’s shortlist. Its strengths in technology and expanded network make it a compelling solution for brands aiming for growth.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    CJ

    CJ is a leading partner marketing platform known for its robust technology and extensive publisher network. It offers advanced tracking, reporting, and commissioning tools to support scalable programs across industries. CJ provides managed services to assist brands in optimizing their campaigns, making it suitable for both experienced marketers and those seeking hands-on support. While its API lags behind some competitors, CJ remains a trusted choice for brands aiming to leverage sophisticated tools and high-quality partnerships.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Rakuten Advertising

    Rakuten Advertising offers a blend of strong technology, excellent distribution, and top-ranked service, making it a popular choice for fashion and finance brands. As part of the global Rakuten Group, it boasts a broad reach and sophisticated compliance tools. While some find it bureaucratic due to its size, its API is praised for accessing custom reports. Overall, Rakuten Advertising provides a robust platform for brands seeking extensive reach and high-quality partnerships.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Partnerize

    Partnerize offers a sophisticated engine for managing complex global programs, enhanced by a strong service legacy from its acquisition of Pepperjam. While it boasts an impressive roster of global brands, the platform’s complexity may require significant management effort. Its sophisticated features are geared toward larger enterprises running intricate affiliate campaigns, but smaller brands may find it overwhelming.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    LinkConnector

    For over 20 years, LinkConnector has been a versatile partner marketing platform that emphasizes flexibility and innovation in managing affiliate programs. It provides advanced tracking capabilities, including cookieless tracking, to address privacy concerns and ensure accurate attribution. The platform supports diverse partnership types, making it adaptable for various industries. LinkConnector’s unique “Naked Link” technology allows for direct linking, enhancing SEO benefits and user experience. While its network includes a range of publishers, the platform focuses on providing tools to help brands customize and optimize their programs. LinkConnector is particularly well-suited for marketers seeking advanced customization and transparency at a low cost. Its adaptability empowers users to tailor campaigns to their custom needs, though it may involve a more hands-on approach than more rigid platforms.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Admitad

    Admitad is a global partner marketing platform known for its broad range of tools and features suitable for various business sizes. It offers a self-service option for SMBs, emphasizing ease of use and affordability, particularly in North America. While relatively new to the North American market, Admitad provides access to a large network of publishers and focuses on delivering customizable solutions for advertisers seeking to optimize their affiliate programs.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Tradedoubler

    Tradedoubler is a well-established partner marketing platform connecting brands and publishers globally. Since 1999, they’ve fostered collaborations across diverse digital channels. Known for dedication and transparency, Tradedoubler offers solutions for brands seeking to expand their reach and drive sales through effective partnerships.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    Webgains

    Webgains is a global affiliate marketing network known for its focus on innovative technology and diverse partner base. It provides tools for tracking, reporting, and automation, aiming to optimize campaign performance. With a commitment to ethical marketing, Webgains offers solutions for various industries.

    # in Top Partner Marketing Platforms (With Built-In Affiliate Networks)

    AvantLink

    AvantLink is a specialized partner marketing platform that excels in niche verticals, particularly the outdoor and recreation industries. Known for its high-touch service and deep industry expertise, AvantLink provides tailored solutions for brands seeking alignment with specific market segments. The platform offers robust tracking and reporting tools and prioritizes quality partnerships through its curated publisher network. While less versatile outside its core verticals, AvantLink is ideal for marketers looking for personalized support and effective program management within its areas of expertise.

    What Makes These Platforms Unique?

    Platforms with integrated networks combine technology with built-in discoverability. They provide the same tracking and management capabilities as standalone platforms, but also include access to curated lists of affiliates, influencers, or media partners. This can significantly reduce the time it takes to recruit and activate new partners.

    These platforms are especially useful for brands with limited in-house resources or those launching a partner program from scratch. Many include built-in vetting, performance metrics, and application workflows to help brands identify quality partners fast.

    Benefits of Using a Platform with a Network

    • Faster partner discovery and onboarding

    • Access to performance history and vetting data

    • Streamlined recruitment and activation workflows

    • In some cases, exclusive access to high-performing publishers

    However, this model can come with trade-offs—network fees, limited partner flexibility, or conflicts of interest if the platform prioritizes internal partnerships.

    How They Fit in a Broader Strategy

    If your goal is speed, scalability, and easy access to existing partner ecosystems, these platforms can accelerate your success. They work well for ecommerce brands, DTC launches, or any company needing fast time-to-value.

    Partner Marketing Platforms vs. PRM Tools

    Partner marketing platforms—particularly those with integrated networks—focus on campaign-level performance: who drove the sale, how they did it, and what to pay them. PRMs, by contrast, manage internal enablement processesfor long-term strategic partners—tracking training completion, managing MDF (Market Development Funds), and pushing sales collateral. If you’re focused on revenue-driving external partnerships, stick with a partner marketing platform.

    Final Thought

    For brands looking to scale rapidly and tap into existing ecosystems, platforms with integrated networks offer a balance of functionality and convenience.