These are the best networks for running campaigns for consumer financial services, as chosen by the advertisers and publishers of the world-wide performance marketing community.
With fears of a global recession on the horizon, financial services is an especially hot vertical currently. the networks shown below have proven track records and in our opinion represent an ideal short-list when seeking a new network partner.
| Industry Leading Networks: Consumer Financial Services | |||
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Perform[cb] (formerly Clickbooth) GO TO WEBSITE |
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Perform[cb] has taken an assertive stance in the marketplace, continuing to invest in their platform and in growth opportunities. As a result, Perform[cb] has a remarkably well-rounded set of offerings, strong in pay-per-call and media buying that complements their established expertise in all major aspects of cost-per-acquisition marketing. There is a reason thy have been our #1 ranked CPA network 7 years running, Publishers love their innovative optimization and campaign management tools. Advertisers appreciate the super-responsive and experienced ad rep team. Perform[cb] says, "Perform[cb] empowers brands to acquire new customers through incremental digital channels on a pay for results model. Our proprietary technology and highly-curated partner marketplace aligns “cost-per” pricing with customer lifetime value." |
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MaxBounty GO TO WEBSITE |
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MaxBounty has been a leader in the industry for well over than a decade. Our #1 ranked network for several years, they continue to compete at the top of the industry. Advertisers in particular praise their hands-on client support together with a sophisticated reporting platform developed in-house. |
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Aragon Premium by The Aragon Company GO TO WEBSITE |
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Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs. Aragon Premium is a transparent performance agency that works with both startups and established brands to help them expand their user acquisition marketing through partnerships with top publishers and state-of-the-art tracking and reporting. Premium clients can expand their marketing channels without incurring the high costs typically associated with similar solutions. |
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DMS – Digital Media Solutions GO TO WEBSITE |
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As a leading provider of technology-enabled, data-driven digital performance advertising solutions, Digital Media Solutions has a strong reputation among both advertisers and publishers. DMS says, “With a focus on high-quality traffic and high-touch support, DMS Performance Ad Market connects leading advertisers with industry-leading publishers, leveraging the DMS proprietary tracking platform to execute and optimize high-converting CPA, CPL, CPC and CPM campaigns across diverse media channels, including email, native, search, social media and more.” |
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The Affiliati Network GO TO WEBSITE |
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The Miami-based network founded by Sonny Palta is a big hit with publishers in our survey, and is ranked in the GLOBAL20 for the first time this year. |
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Fintel Connect GO TO WEBSITE |
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Founded in 2019 by Nicky Senyard of Share Results fame, Fintel Connect differentiates itself with a sole focus on performance marketing for financial services and being proudly female-founded and female-led – a great example of just how many strong women have found a place in this industry. An excellent advertiser client list is combined with good support for personal finance bloggers, publishers and creators. Another Canadian performance marketing success story. |
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MyLead GO TO WEBSITE |
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Based in Poland, MyLead is a popular network that claims almost 100,000 affiliate partners. With a full suite of world-wide offers and good partner services and training, they are deservedly well-supported in our Blue Book surveys. |
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ClickDealer GO TO WEBSITE |
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ClickDealer is a market-leading affiliate network with over a decade of industry experience. The company’s long run in performance marketing has afforded them a seasoned managerial team, in-house optimization and tracking solutions, and exclusive deals with long-term partners that make ClickDealer popular with publishers and advertisers worldwide. |
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TORO Advertising GO TO WEBSITE |
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A small, up-and-coming Spanish network, Toro received enthusiastic support from advertisers and publishers alike. |
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CommissionSoup GO TO WEBSITE |
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Part of Bulldog Media Group and founded 18 years ago, CommissionSoup specializes in financial services, with a number of major clients including AmEx and Citi. Bulldog brings analytics, digital strategy and organic traffic via their own properties into the offerings, for a complete package to advertisers and a fine selection of offers to affiliates. |
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GlobalWide Media GO TO WEBSITE |
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Based in Los Angeles, Globalwide describes itself as data-driven digital marketing leader providing premium media solutions to the world’s leading brands and agencies. Very experienced in performance marketing, they have made fast progress in pay-per-call and are a popular choice for advertisers and affiliates. |
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CPALead GO TO WEBSITE |
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CPALead focuses on mobile app installs, operating a real-time bidding platform that connects mobile app advertisers to anyone with mobile traffic. They are well-established, having been around for more than a decade, and have a great reputation. |
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RevenueAds GO TO WEBSITE |
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Based in Oklahoma, RevenueAds has been around for a decade or more. This is their first time in the Blue Book top 20, with our response panel particularly mentioning their email list marketing and lead-gen capabilities. |
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PX GO TO WEBSITE |
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Founded in 2010 as ReviMedia and now renamed, PX provides a marketplace for customer acquisition via leads, calls and appointment campaigns. Their Open Exchange supplies leads from over 500 publisher sources, while their Private Marketplaces facilitate direct relationships. |
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Cpamatica GO TO WEBSITE |
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Foundedcin 2015, Cpamatica is a Kiev, Ukraine-based network with global reach. Particularly strong in dating and sweepstakes offer verticals. |
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Best Networks For Financial Services
Each year we conduct the biggest research survey in the performance marketing industry in order to identify the leading networks worldwide. The responses are then aggregated with input from the Blue Ribbon Panel of industry experts and mThink’s own research. The result is the Blue Book rankings, as chosen by the advertisers and publishers of the world-wide performance marketing community. These are the industry leaders that provide the levels of customer service, professionalism and consistent ROI that is the mark of a top network. They have also learned to survive and thrive in an ever-changing and incredibly competitive environment, so they are without exception run by smart, effective leaders.
The BLUE BOOK Top 10 is not a simple list of the biggest networks. Instead, it takes into account reputation, influence, clientele, popularity and scale.
An important part of the ranking process is our survey of over 25,000 industry figures that is carried out during the Fall. In the survey, we ask an open-field first question to identify the respondent’s favorite networks for running CPA and affiliate campaigns. The open-field nature of this first question is designed to avoid any selection-bias caused by prompting or by which networks we include in a pick-list. On a subsequent screen we provide a list of almost 50 networks from which respondents are asked to choose an additional four networks in each of the CPA and affiliate network categories, together with an additional open-field for write-in choices. In all, some 400 networks are included in our considerations.
In addition to the survey, we researched and aggregated expert views, traffic data, measures of industry influence and as many other pieces of data as we can gather. We also have a strong Blue Ribbon Panel of respected leaders in the industry that help provide insight and evaluation.
Inevitably, the final result of this process is still simply a matter of opinion. Yours may be different! We however are happy to recommend these networks as part of the BLUE BOOK rankings: the biggest and fairest evaluation of the best performance marketing networks in the world.
Disclaimer
While we put a huge amount of effort into researching and compiling the Blue Book rankings, as with all such lists they should be taken only as an expression of our opinion. By developing and posting these rankings, mThink makes no representation or warranty as to the accuracy or factual basis of the rankings. We recommend that users should carry out their own research. Under no circumstances will mThink be held liable in any way for any ranking, any errors or omissions in any ranking/s, or any loss or damage of any kind incurred as a result of the use of the ranking/s.