Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, while a … [Read more...]
Businesses Exist to Make Order Out of Chaos.
Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest … [Read more...]