The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. Rakuten Intelligence data shows that online sales are already up 57.6% during the 2020 holiday season compared to last year. With two weeks left to go, however, shoppers are running out of time to guarantee that their gifts will … [Read more...]
Announcing Personalized Rewards
Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to create dynamic cash back offers that are more likely to drive traffic and conversions with new shoppers. Personalized Rewards is an affiliate marketing product that combines the pioneering, real-time technology of … [Read more...]
The Power of the Content Publisher
Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers have the power to create and cultivate long-term relationships that mutually benefit them and their advertiser partners. According to Rakuten Marketing 2018 Cyber Weekend data, we found that content publishers are … [Read more...]
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Successfully Navigate the Holiday Shopping Calendar
Fall is officially here! Not only does that mean cozy sweaters and pumpkin spice lattes, it also signals the start of the holiday gift-buying season. When it comes to the largest retail shopping period of the year, there is a great deal of historical data that advertisers and publishers can rely on to help shape their future marketing plans. These insights can answer important … [Read more...]
Your Cyber Week Last Minute Preparations
There are only 10 days left until the most anticipated shopping weekend of the season. According to Rakuten Marketing data, Cyber Monday was the highest online revenue-earning day for retailers during Cyber Week, outperforming Black Friday by 45 percent. Mobile accounted for 41 percent of retail site traffic, with peak mobile activity on Thanksgiving Day. By now you should … [Read more...]
Three Opportunities Affiliate Networks Provide Influencers
Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% increase in searches for influencer marketing from 2016 to 2017. The power of this channel is equally important - in a recent survey, 57% of US consumers actively follow an online … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping in October or earlier, and 7% had already completed it. In 2016, Black Friday discounts effectively began a week earlier, and this trend is expected to continue in 2017, prompting shoppers to buy earlier … [Read more...]
Four Publisher Must-Haves when Working with an Affiliate Network
Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating and nurturing long-term business partnerships. For publishers, having the backing of a strong network will make it easier to partner with top brands, create relevant content, and earn money, with a dedicated network to … [Read more...]
The Holiday Shopping List for Affiliate Marketers
With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. They have researched shopping trends and planned accordingly keeping last year’s successes in mind with a goal to exceed sales in 2016. It is never too late to fine tune your holiday marketing strategies. Now is … [Read more...]
Leading the Way in Influencer Marketing
Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship between advertisers and influencers one of the most valuable in the industry. As the popularity of visual content grows, influencers are leveraging social channels and new … [Read more...]
4 Quick Tips To Enhance Your Affiliate Program
One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, affiliate marketing, just like any other business, takes time to develop. With a solid strategy and the guidance of the #1 Affiliate Network, your affiliate program can be one of your largest profit drivers. Below are 4 tips and best practices that can be used … [Read more...]
Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industry
Press Release NEW YORK CITY – June 26, 2012 - Rakuten LinkShare today announced the results of a study it commissioned by Forrester Consulting on the direct and indirect value of affiliate marketing. The report, “Affiliate Marketing – The Direct and Indirect Value that Affiliates Deliver to Advertisers” explores how affiliate marketing sites are meeting the needs of today’s … [Read more...]