The Blue Book survey for this year is now open. We are expecting the biggest response ever given the current fierce competition between networks. The big news is that there will be four new Blue Book award categories this year: Best European CPA networks Best European CPS/Affiliate networks Best Pay-Per-Call networks Best Leading Challenger CPA networks If you are a … [Read more...]
Clickdealer Develops In-House Tracking Platform
Over 6 years of setting up, launching, and optimizing performance marketing campaigns, ClickDealer has gained intricate insight into the needs and wants of affiliate marketers. At a certain point, it became clear that no individual third party tracking solution possesses all the features required to fulfill those needs entirely. That realization motivated the ClickDealer team … [Read more...]
The Clickbooth Advantage
The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, you’re familiar with Clickbooth’s industry leading platform exchange technology. They are a company that was founded and built with the belief that a Fortune 500 company and a rising entrepreneur should have the same access to acquiring new customers at … [Read more...]
Internet Marketing Fraud and How Admitad Combats It
By Admitad Quality Control Department Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool has more power to bolster sales and give advertisers access to new, untapped markets to ultimately strengthen their bottom line and brand recognition the way affiliate marketing can. And yet, e-commerce … [Read more...]
CrakRevenue Unleashes the Survey Machine
Press Release QUEBEC CITY — CPA network CrakRevenue is pleased to unveil its latest creation: Survey Machine! Inviting affiliates from all around the world to boost their revenue while collecting valuable data doing so, this state-of-the-art tool is the real deal. What better way to engage an audience than asking them to answer simple questions about what they actually enjoy? … [Read more...]
7 Lessons From Aragon Advertising’s Leadership In Pay-Per-Call
Finding success in pay-per-call marketing requires a network to carefully screen lead or call sources for compliance; manage and optimize call flow in real-time; and employ diverse media and new technologies to ensure consistent call flow. Without these key attributes baked into the DNA of the network there will be failures that can cost significant amounts of money, or even … [Read more...]
The Lead-Gen Pay-Per-Call Opportunity Is Now
The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call and that it can be an intimidating area for a lot of publishers. The CEO of our #1 network Aragon Advertising is Todd Stearn. We sat down with him this week to get the low-down on how to get started with pay-per-call, what kind of … [Read more...]
Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management
If you were going to launch a business as a publisher today, what business model would you adopt to make money? The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]
Interview With Peerfly’s Director of Marketing on Conversions
If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]
The Equifax Hack Affects Every eCommerce Company
It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other data on as many as 143 million Americans. Equifax: “You missed a payment on your credit card? Forget about buying a house.” Also Equifax: “We lost personal information belonging to 90% of employed Americans? … [Read more...]
Software Development and Security with EuroCal
Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is intense competition for talent with Google, Facebook, Apple and Salesforce soaking up much of what is available, with hundreds of startups scrambling for whoever is left over. Offshoring is sometimes suggested as a solution, whether to Europe, Russia … [Read more...]
BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open
Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey is going to be bigger than ever, and will include two new categories: 1) Best Network Innovation 2) Best European Network mThink.com’s BLUE BOOK Top 20s are already the #1 ranked pages for new advertisers and … [Read more...]
Nominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
Vergara Settles Social Media False Endorsement Lawsuit
Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content appearing on television and social media. According to Vergara, the defendant created a false impression that she endorsed the brand. As alleged in the compliant, in 2014 Vergara posted a … [Read more...]
Madrivo Launches Video Advertising Exchange, Madrivo Digital
Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital, led by Idan Miller, an industry veteran and expert in programmatic video advertising Madrivo, a leading digital ad agency recognized by Inc. 5000 as the 13th fastest-growing advertising company, has officially launch its long-anticipated video exchange, Madrivo Digital. Given that … [Read more...]