Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. In her six years with the company, she has helped it achieve huge growth and brings to her role a passionate belief that the only way to succeed in performance marketing is to partner with the best. Blue Book: Let’s talk about publishers and … [Read more...]
Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been sustained by a focus on customer service, their strength in strategic services and continued innovation and evolution. At this moment, performance marketing is growing rapidly yet is likely to be disrupted in unpredictable ways by AI-driven Chat, Search and other … [Read more...]
Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
SAN MATEO, Calif., Jan. 31, 2023 – Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community’s advertisers and publishers. “For 12 years in a … [Read more...]
Affiliate Marketing in a Time of Coronavirus
What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have all been hit hard. Many merchants have seen big drop-offs over the last couple of weeks. The good news? E-commerce is going to bounce back quickly because nobody is going to be heading to a mall anytime soon. Healthcare and … [Read more...]
No-BS Coronavirus Tips
We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t seem to get much play in the news so, in case you are not yet corona-ed out, a few notes on what the experts are talking about between themselves. Stock up on Tylenol (acetominophen, aka paracetamol in Europe). It's the best thing to reduce fever, which might last … [Read more...]
Nevada Passes Law Allowing Opt-Out of Data Sale
Nevada has just passed SB 220, a data privacy law that permits consumers to opt-out of data sales by web operators. The law amends Nevada’s 2017 online privacy legislation that requires website operators to make various data privacy disclosures, including categories of covered information collected, categories of third-parties with whom it shares covered information, the … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]
A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space
Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 -- Aragon Advertising today announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide … [Read more...]
CrakRevenue Introduces the ACH Payment System for Its Affiliates
QUEBEC CITY - CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book 2019, is pleased to announce the availability of automated clearing house (ACH) transactions on its platform. Affiliates from all around the world can choose this new payment method right now. With the added benefits of ultra fast … [Read more...]
CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis
Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018's biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market in the United States. BlueChew, maker of affordable chewable tablets containing the same FDA-approved active ingredients found in Viagra™ and Cialis™, has chosen the world’s most … [Read more...]
EXOGROUP Takes Majority Stake in Affiliate Network TORO Advertising
Press Release Barcelona, 10th of October 2018. EXOGROUP, the digital technology enterprise business group, today announced it is now the majority shareholder in leading affiliate network: TORO Advertising. Founded by brothers José (CEO) and Javier Chacón (COO) in 2012, the investment deal ensures both founders will remain on board as shareholders and directors and will … [Read more...]
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process
By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the most crucial steps for the success of a business. The moment when a ‘window shopper’ browsing around a website decides to take the next step and make a purchase is a beautiful thing to see. However, marketers tend to forget … [Read more...]
Admitad Announces 0% Commission On Express Payments For Webmasters, Allowing CPA Affiliate Marketers To Earn Faster
Webmasters can now instantly withdraw all confirmed earnings from their accounts swiftly and free of charge. HEILBRONN, GERMANY, October 18, 2018 - Today, Admitad, a world-leading affiliate marketing network, has announced the removal of express payment commission charges for AD1 to AD3 class webmasters from all available currencies and payment systems such as PayPal, … [Read more...]
Reach New Global Consumers this Holiday Season
Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? Rakuten Marketing recently conducted a research study with over 6,000 consumers in eight markets across America, Europe, and APAC to gain a deeper understanding of the latest shopper trends. The report uncovers a deeper understanding of today’s shoppers and provides actionable … [Read more...]
CrakRevenue gives out Back2School bonuses to its affiliates
Press Release Québec City - CPA Network CrakRevenue is giving out bonuses to affiliates during the month of September 2018. “We usually roll out this kind challenge around Christmas time in December," says Maxime Bergeron, Sales Director at CrakRevenue. “However, Christmas will come early this year for a lot of affiliates,” adds Bergeron. More than half a million dollars has … [Read more...]