By Katerina Khalus, Spain and Latin America Team Lead at Admitad As 92% of marketers who tried influencer marketing found it to be an effective instrument, many now see it as the fastest-growing online customer-acquisition channel. It’s sister, strategy affiliate marketing, is also on the rise, as recent data shows that sales through new traffic channels increased by a … [Read more...]
Five Ways to Improve your Influencer Outreach
Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note. So how can marketers navigate this amorphous, ever-changing industry and … [Read more...]