• Skinflint Search Marketing

    I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

    The Tangled Web of Link Spam

    In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

    Spiders Don't Eat Spam

    It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

    Search Is Getting Personal

    Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home ... Read Article

    Hybrid Auctions Are Taking Over

    As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

    Optimize Your Blog for Search

    Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further ... Read Article

    Search Marketers Target iPod Users

    Discover how your business can leverage podcasts before it's too late.Everyone's talking about podcasts, those audio files downloaded from the Web and ... Read Article

    Summer Reading Extravaganza

    Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's ... Read Article

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