• The Customer Advisory Board: A How-to Guide for The Internet Age

    Good market intelligence is imperative in today's increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart ... Read Article

    Q&A: Keith Pigues

    Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership ... Read Article

    Think Liquid

    Regardless of technological change, the future of social media will be dictated by the community's rapid adoption of new media forms. Change ... Read Article

    Two Sides of Consumer-Generated Media: Listening and Participating

    Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad ... Read Article

    The New Pay-to-Play Model in the Blogosphere

    The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new ... Read Article

    Engage or Perish: The Choice Is Yours

    Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status ... Read Article

    12 Essential Tips For Success in Social Media

    Whether you call it social media or consumer-generated content, there's no debate over the accelerating popularity of Internet sites and forums where ... Read Article

    A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brand

    As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer ... Read Article

    Q&A: Dennis Morrow

    As director of information architecture and usability, Mr. Morrow leads Web Associates' holistic approach to combining user interface design, human factors and ... Read Article

    The Power of Corporate Blogging: Some Guidelines for Doing It Right

    On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General ... Read Article

    The Rise of Social Sales and Marketing

    The jury is in. Evolution hasn't really caught up with humanity's highfalutin attitudes about our species' uniqueness. Less than 100 years ago, ... Read Article

    New Channels Help You Find Your Missing Audience

    If it's getting harder to reach your target market with TV and online ad campaigns, it's likely because your audience has left ... Read Article

    Mapping Your Company's 'Value DNA'

    Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, ... Read Article

    The Changing Influence of the CMO

    The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

    Q&A: Joe Melanson

    In Mr. Melanson's role as Aquent's chief sales officer, he and his Enterprise Solutions team work with leading global companies to increase ... Read Article

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