The Utility of the Future

The utility industry is in transition. Changing customer needs and expectations are redefining how utilities understand, plan and execute superior customer experiences. In addition, new technologies are enabling new ways to interact with customers.

What will the utility of the future look like? How will customers view their increasing dependency on energy in light of rising energy bills and a sense of urgency to conserve? Do utilities need to start thinking about customers differently? Given the shift in consumer attitudes, along with the rapid advancement of new technologies, what will the industry look like in three, five or even 10 years? While we don’t have a crystal ball to provide all of the answers, IBM has invested in research teams and conducted global surveys to shed light on what the future may hold.

MAJOR CHANGES UNDERWAY

Through interviews with more than 1,000 business and public sector leaders worldwide, the IBM Global CEO Study 200 provides new and compelling perspectives on the strategic issues that are facing organizations of all sizes. Our study finds that 3 percent of CEOs see substantial change coming in the next three years. For utilities, the most dramatic change will be a greater level of customer involvement. Across all industries, CEOs will be increasing their investment in today’s more informed and collaboration-focused customers. As younger consumers begin their relationships with utilities, they bring with them expectations of a digital, mobile and collaborative customer service experience. Most age segments – even boomers – will begin demanding these new multichannel experiences at times that are convenient for them. The utility of the future will have a deep collaborative relationship with the customer and offer innovations that make both its customers and its business more successful.

THE UTILITY BUSINESS MODEL OF THE FUTURE

In the past, utility companies had very limited interaction with customers beyond opening new accounts and billing for services. Consumers took a passive view of all utility activity, only raising their voices when their lights went out. The future shows a much more intense level of customer involvement. Successful companies will continuously differentiate themselves by delivering value with revenue-generating services. The utility of the future will understand the types of capabilities and services that customers will want and can identify and carefully define the gaps in current processes and systems that must be filled to meet these needs.

THE CUSTOMER-FOCUSED UTILITY

Getting perspectives from CEOs and other executives represents only one step toward understanding the utility of the future. IBM also wanted to know what utility customers were thinking. IBM surveyed 1,900 consumers from six countries and included residential households along with small commercial customers. Based on the insights from this survey, we anticipate a steady progression toward a Participatory Network, a technology ecosystem comprising a wide variety of intelligent network-connected devices, distributed generation and consumer energy management tools.

Although the precise time frame for reaching this end state is unknown, our research suggests a few major milestones. Within five years, the percentage of the world’s electric utilities that will be generating at least 10 percent of their power from renewable sources will double. In that same time frame, we believe sufficient supplier choice will allow meaningful consumer switching to emerge in most major competitive markets. We also expect utility demand management initiatives to expand dramatically and electric power generation by consumers to make tremendous inroads within 10 years.

The utility industry is fast approaching a tipping point beyond which consumers can, and increasingly will, demand equal footing with their providers. As consumer passivity gives way to active participation, utilities will have significant opportunities to differentiate themselves and help redefine the industry. Those utilities that are fully prepared to share responsibility with their customers and help them meet their specific energy goals will have a significant competitive advantage and lead the way toward the utility of the future.

INNOVATING FOR THE FUTURE

The utility industry’s future lies in a more participatory structure, where consumers can choose to be actively engaged, and information is abundant and free-fl owing. To thrive in this environment, utilities must be prepared to harness real-time usage information, use it to gain insights into a much more complex consumer base and match products and services to each customer group. Advances in sensor, switching and communications technologies are enabling the next-generation utility. The resulting Intelligent Utility Network will provide a new world of grid monitoring and control and increased options for utility customers.

IBM has proven results in delivering Intelligent Utility Network infrastructures that provide superior reliability and end-to-end network data in near real time. We bring to the table the integration skills, leading-edge technology and partner ecosystem required to support every stage of an Intelligent Utility Network initiative.

As a result of extensive engagements around the world, we have gained deep experience and understand the business processes and technical architecture required for an effective Intelligent Utility Network implementation. We bring together the relevant tools, methodologies, resources and people experienced in the Energy and Utilities industry.

WHY IBM?

IBM delivers innovation that matters for our clients. As a global enterprise, we value innovation that matters for our company and for the world. IBM’s corporate citizenship reflects both our brand and our values by addressing some of society’s most complex problems with game-changing business and technology innovation.

WHY WE ARE UNIQUELY QUALIFIED

The following represent just some of the reasons IBM is uniquely qualified to serve the utility industry:

We Know the Energy and Utilities Business

We help clients define their core competitive advantages. And we do this better than anyone else because we bring deep industry and functional expertise, global experience, high-powered research and a unique understanding of how utilities succeed when they fully leverage technology to their advantage. We bring the following unmatched assets:

  • 70,000 business and industry consultants;
  • On-demand innovation services;
  • Component business modeling;
  • Business Transformation Outsourcing
  • Center for Business Optimization; and
  • Institute for Business Value.

We Know Integration and Transformation

IBM can help energy and utility clients realize the full value of innovation by integrating technology into the fabric of their business, creating the competitive advantage that’s right for them. We offer:

  • Business Performance Transformation Services;
  • Engineering and Technology Services;
  • Application Innovation Services;
  • Custom Logic Capability; and
  • Leadership in Open Standards.

We Know Technology

We are the technology leader. Even more importantly, we know how to deploy all of our technology products and services to deliver the flexible IT infrastructure required to transform businesses and take advantage of every dimension of innovation. We can deploy:

  • 170,000 technology experts;
  • On-demand portfolio/capabilities;
  • Service-oriented architectures and Web services;
  • Modular, scalable and secure computing environments based on open standards;
  • Linux solutions;
  • Middle-ware industry solutions; and
  • Infrastructure management

IBM and the environment

IBM is committed to environmental leadership in all of its business activities, from its operations to the design of its products and use of its technology.

Bill Pay and Presentment Solutions for Utility Companies

Recognizing that not all customers view and pay bills in the same way, Check- Free helps you deliver a complete range of billing and payment options – from the traditional methods of receiving and paying bills by mail, in person and over the phone to complete paperless online billing and payment using either a bank or your website. CheckFree offers solutions that help you meet market demands.

Whether you need to improve a single solution or your entire offering, CheckFree can offer experience and expertise in the following payment channels:

  • By Mail. Some people still choose to receive paper bills and write checks. CheckFree can help turn these paper checks into ACH electronic debits, speeding payment collections.
  • In Person. Give your customers in-person payment convenience and choice to use cash, checks, money orders or merchant-issued certificates.
  • By Phone. Enable your customers to pay a bill anywhere they have access to a phone, all day, every day. With the recent acquisition of CheckFree by Fiserv, you can look for Fiserv’s industry-leading BillMatrix platform to be integrated into our suite of offerings.
  • Online. Deliver bill paying ease and convenience through CheckFree’s full range of electronic billing and payment (EBP) solutions at your site and beyond your site.
  • Emergency Payments. Offer a fee-based option for last-minute online payments and eliminate expenses due to delinquent payments.
  • Electronic Remittance. Provide quicker access to payment funds while reducing the cost of processing paper checks.

CUSTOMER INTERACTION OPTIMIZATION

CheckFree solutions enable you to optimize each customer interaction by offering multiple payment channel options that focus on security, reliability, functionality and convenience. Each interaction with the consumer represents an ideal opportunity to enhance the customer experience and build loyal customers.

Our Customer Interaction Optimization solutions make interactions a win/win for both you and your customers. You deliver the payment channels they seek while maintaining the ability to guide them to the most profitable channel for your organization. The ultimate business objective is to steer customers to the lower cost-to-serve billing and payment option: the online channel.

CheckFree understands your company’s strategic need to direct consumers to the optimal online channel to enhance revenue growth through reductions in operating costs. By investing in substantial consumer behavior, segmentation and marketing research, CheckFree can assist with creating marketing campaigns focused on promoting your online channel. Every bill received, payment made or visit to your website can be utilized to strategically drive adoption of online bill pay, e-bills and paper shut-off.

For more than 25 years, CheckFree has been a leading provider of electronic billing and payment services. We process more than one billion electronic payments each year. With CheckFree’s Customer Interaction Optimization solutions, you can enhance your payment offerings while improving your bottom line.

Developing a Customer Value Transformation Road Map

Historically, utility customers have had limited interactions with their electric or gas utilities, except to start or stop service, report outages, and pay bills or resolve billing questions. This situation is changing as the result of factors that include rising energy prices, increasing concerns about the environment and trends toward more customer interaction and control among other service providers – such as cell phone companies. Over the next five to 10 years, we expect utility customers to continue seeking improvements in three key areas:

  • Increased communication with their utility company, through a greater variety of media;
  • Improved understanding of and control over their own energy use; and
  • More accurate and timely information on outage events and service restoration.

Moreover, as the generations that have grown up with cell phones, the Internet, MP3 players and other digital devices move into adulthood, they will expect utilities to keep pace with their own technological sophistication. These new customers will assume that they can customize the nature of their communications with both friends and businesses. Utilities that can provide these capabilities will unlock new sources of revenue and be better able to retain customers when faced with competition.

The intelligent utility network (IUN) will be a key enabler of these new customer capabilities and services. But not all customers will want all of the new capabilities, so utilities need to understand and carefully analyze the value of each among various customer segments. This will require utilities to prepare sound business cases and prioritize their plans for meeting future customer needs.

One of the first initiatives that utilities launching an IUN program should undertake is the development of a “customer value transformation road map.” The road map approach allows utilities to establish the types of capabilities and services that customers will want, to identify and define the gaps in current processes and systems that must be overcome to meet these needs, and to develop plans to close those gaps.

TRANSFORMATION ROAD MAP DEVELOPMENT APPROACH

Our approach for developing the customer value transformation road map includes four tasks, as depicted in Figure 1.

Task 1: Customer Requirements

The primary challenge facing utilities in defining customer requirements is the need to anticipate their desires and preferences at least five to 10 years into the future. Developing this predictive vision can be difficult for managers because they’re often “locked into” their current views of customers, and their expectations are based largely on historical experience. To overcome this, utilities can learn from other industries that are already traveling this path.

The telecommunications providers, as one example, have made substantial progress in meeting evolving customer needs over the last decade. While more changes lie ahead for telecommunications, the industry has significantly enhanced the customer experience, created differentiated capabilities for various customer segments and succeeded in developing many of these capabilities into profit-generating services. This progress can serve as both an inspiration and a guide as utilities start down a similar path.

The first step in defining future customer requirements is to segment the customer base into the various customer groups that are likely to have different needs. Although these segments will likely vary for each utility, we believe that the following seven major customer segments serve as a useful starting point for this work:

  • Residential – tech savvy. These are customers who want many different electronic communication pathways but don’t necessarily want to develop a detailed understanding of the trends and patterns in their energy usage.
  • Residential – low tech. These customers prefer traditional, less high tech ways of communicating, but may want to perform analysis of their usage.
  • Residential – low income. These are customers who want to understand what’s driving their energy expenditures and how to reduce their bills; many of these customers are also tech savvy.
  • Special needs. These customers, often elderly, may live on fixed incomes and are accustomed to careful planning, and want no surprises in their interactions with providers of utility services. They frequently need help from others to manage their daily activities.
  • Small business. These commercial customers are typically very cost-conscious and highly adaptable and seek creative but relatively simple solutions to their energy management challenges.
  • Large commercial. These are customers who are cost-conscious and capable of investing substantial time and money in order to analyze and reduce their energy use in sophisticated ways.
  • Industrial. These very large customers are sophisticated, cost-conscious and increasingly focused on environmental issues.

The next step in defining future customer requirements is to understand the points in the utility value chain at which customers will interact with their utility. Based on recent trends for both utilities and other industries, the following “touch point” areas are a good starting point:

  • Reliability and restoration;
  • Billing;
  • Customer service;
  • Energy information and control; and
  • Environment.

Not all of these requirements will be important to all customer segments. It is essential to establish the most important requirements for each segment and each touch point. Figure 2 provides one example of a preliminary assessment of the relative importance of selected customer requirements for the reliability and restoration category, across the seven specified customer segments. Each customer need is assigned a high (H), medium (M) or low (L) rank.

Once this preliminary assessment is completed, utilities should consider conducting several workshops with participants from various functional departments. The goal of these workshops is to obtain feedback, to evaluate even more thoroughly the importance of each potential requirement and to begin to secure internal acceptance of the customer requirements that are determined to be worth pursuing. Departments that should participate in such workshops include those focused on regulatory requirements, billing, corporate communications, demand-side management, customer operations, complaint resolution and outage management.

One way of making the workshop process more “real” and therefore more effective is to develop customer use scenarios that incorporate each potential requirement. For example, the following billing scenarios could be used to illustrate potential customer requirements and to facilitate more effective evaluation of what will be needed for billing:

  • Billing Scenario 1. I want my gas and electric bills to be unified so that I don’t have to spend extra time making multiple payments. Also, I want the choice of paying my bill electronically, by mail or in person, based on what’s convenient for me, not what’s convenient for my utility.
  • Billing Scenario 2. My parents, who are now retired, receive fixed pension checks, and I want their utility to set up a payment plan for them that results in equal payments over the year, rather than high payments in the summer and low payments in the winter. My parents also want the ability to see a summarized version of their bill in large print, so that they can easily read and understand their energy use and costs.
  • Billing Scenario 3. My kids are on their computer nearly all of the time, and the remainder of the time they seem to be playing their video games. Also, they rarely turn off lights, and all of these things are increasing my energy bills. I want my utility to help me set up a balance limit so that if our energy usage reaches a set level, I’m automatically notified and I have the option of taking some corrective actions. I also expect my meter readings to be accurate rather than simply rough estimates, because I want to understand exactly how much energy I am consuming and what it’s costing me.

In addition to assessing the value of each requirement to customers, it is also important to rank these requirements based on other factors, such as their impacts on the utility. Financial costs and benefits, for example, clearly need to be estimated and considered when evaluating a requirement, regardless of how important the requirement will be to customers. To draw all of these assessments together, it is useful to assign weights to each assessment area – for example, a weight of 35 percent for customer importance, 30 percent for utility costs/benefits and 35 percent for the value that regulators will perceive. Once an appropriate weighting scheme is applied, the utility can rank the requirements and develop a list of those with the highest priority.

Task 2: Gaps

To assess gaps in current capabilities that could prevent a utility from meeting important and valuable customer requirements, the utility should next identify the business processes, organizations and technologies that will “deliver” those requirements. This requires a careful analysis of current and planned process, organizational and technology capabilities, which can be challenging because other initiatives will be affecting these areas even as customer requirements evolve. Moreover, many utilities do not have accurate, detailed documentation of current processes and systems. Therefore, a series of workshops and interviews with functional and technology leaders and staff is necessary. The results of these workshops should be supplemented by analysis of planned systems and process transformations, in order to assess current gaps and to determine whether those gaps will be closed – based on plans that are already in place. If such gaps remain, new projects and capital investments may be required to close
them and to meet expected customer requirements.

During the gap assessment process, it’s critical that the customer value team work closely with other IUN teams to ensure that the customer value gap analysis is coordinated with the broader gap analysis for the IUN program. Important areas to coordinate include automated meter information, demand-side management, outage management and asset management.

Task 3: Business Case Support

While conducting the first two tasks, the assessment team should be able to develop a deep understanding of the costs required to meet the important customer requirements as well as the financial benefits. Because it’s typical to develop consolidated business cases for the IUN, the customer value team should work with the overall IUN business case team to support business case development by bringing this information into the process.

Task 4: Transformation Road Map

This final task builds on an understanding of both the customer requirements and the gaps in current operations to create the customer value transformation road map. The initiatives in the road map will typically be defined across the following primary areas:

  • Process;
  • Technology;
  • Performance metrics;
  • Organization and training; and
  • Project management.

For each of these areas, the road map will establish the timing and sequence of initiatives to close the gaps, based on:

  • The utility’s strategic priorities and capacity for change;
  • Linkages to the utility’s overall IUN transformation plans; and
  • Technology dependencies and links to other work areas.
  • Figure 3 provides a summary of the initiatives from a typical customer value transformation road map. The detail behind this summary provides a path to transforming the customer-related operations to meet expected customer requirements over the next five to 10 years.

    CONCLUSION

    Our “customer value transformation road map” approach provides utilities with a structured process for identifying, assessing and prioritizing future customer requirements. Utilities that are successful in developing such a road map will be better prepared to build customer needs into their overall IUN transformation plans. These companies will in turn increase the likelihood that their IUN transformation will improve customer satisfaction, reduce customer care costs and lead to new sources of revenue.

Cutting-Edge Communication: Streamlining Customer Contact With Automated Messaging

Improving cash flow, reducing costs, freeing up agents, experiencing an immediate return on investment: These are what it’s all about, right? Since 1992, TeleVox has been at the forefront of customer communication, offering best-of-breed communication technology. More than 14,000 clients rely on TeleVox each and every day to efficiently and effectively contact their customers. Why? Because the subscription-based HouseCalls automated messaging system has proven to meet all their objectives for only pennies per call.

There’s no denying the positive impact of clear, dependable communication between a utility and its customers. Over the years, however, this has presented an increasingly difficult challenge. Utilities are being asked to communicate with growing customer bases with fewer resources. To help reverse this trend, automated messaging technologies, such as TeleVox’s HouseCalls, have emerged to play an important role in customer contact. As other messaging providers have battled rigid pricing structures, limited calling capacity and functionality challenges, HouseCalls has consistently performed as a cost-effective solution that meets the needs of each individual client.

COLLECTIONS

Nowhere are the benefits of automated messaging technology more apparent than in collections. HouseCalls delivers payment reminders personalized with names, dates, amounts due and other information. Messages also employ multiple levels of right-party verification to protect the customer. Once the message is delivered, the customer can take advantage of response options to speak with a live agent or transfer to an automated third-party credit card acceptance company. When matched with a third-party collector, HouseCalls automates the entire collections process without manual intervention from the utility.

Utilities can determine their own strategy when integrating automated messaging into the collections process. The messages sent to customers can vary in tone and content based on internal credit ratings and scores. Many TeleVox clients use HouseCalls to contact large volumes of newly delinquent accounts (30 to 60 days), hoping to resolve them before they age further. This frees agents to focus on more difficult accounts.

The immediate ROI of automated messaging in collections has made it a widely embraced practice among the nation’s leading utilities for reducing Accounts Receivable. Some utilities have estimated as much as $200 in return for every dollar spent. The technology’s flexibility facilitates quicker, less expensive collections efforts. It also decreases expensive mailings, costly disconnects and truck rolls that become necessary as delinquencies progress.

MARKETING CAMPAIGNS

From billing to usage issues, the range of programs utilities offer to customers has become increasingly broad. Automated calls have experienced phenomenal response rates from customers eager to take advantage of new offerings.

Common marketing campaigns include:

  • Budget billing
  • Low-income housing assistance
  • Meter replacement
  • Demand conservation

Why do automated calls produce greater results than direct-mail pieces, bill stuffers or Emails? One factor is audience attention. Since HouseCalls outbound messages can be recorded using 100 percent human voices and feature the Caller ID number of the utility, customers are more likely to listen to the telephone message than read an extra piece of mail. During the message, many utilities give customers the opportunity to transfer to live agents to learn more about the particular program, enroll during the call or be directed to a website for more information.

Calls cost pennies to deliver, far less than the soaring printing and postage costs associated with mailed media. Whether employed as a stand-alone marketing strategy or combined with direct mail, automated messaging proves to be a cost-effective promotional tool.

OUTAGE AND RESTORATION NOTIFICATIONS

In the utility industry, the old saying holds true: Expect the unexpected. A little preparation goes a long way toward instilling customer confidence, and this certainly applies to service outages. It’s inevitable that at some point customers are going to experience unavoidable interruptions in their service.

When that happens, leading utilities can proactively communicate with customers and keep them informed of the progress being made to restore service in the area. Automated messaging is ideal for such situations, covering large service territories (able to reach as many as 300,000 customers per hour) while maintaining a high capability of customer interaction. Messages can be created and delivered in as little as five minutes.

During outages, customers will often receive messages from their utilities reassuring them that technicians are working to restore service. Providing important contact numbers and information can also be helpful to customers during this period.

As restoration efforts progress, utilities can deliver messages to each customer to determine if service has been restored. Automated messages allow for immediate customer feedback and significantly reduce inbound traffic to the utility’s call center.

In some situations, utilities contact their customer base before a planned outage. This approach is especially appreciated when working with critical-care customers.

HOUSECALLS BENEFITS

Since HouseCalls is a subscription-based ASP (Application Service Provider) solution hosted by TeleVox, there are no hardware purchases or capital investments for the utility. Rather than requiring large expenditures for on-site equipment, utilities are charged on a per-call basis for completed calls – with no cost for undeliverables.

NEXT STEPS

To begin harnessing the power of HouseCalls for your customer communication, you are encouraged to contact a TeleVox representative at 1-800-644-4266 or info@televox.com. You may also visit TeleVox online at www.televox.com.

Con Edison

Consolidated Edison Co. of New York (Con Edison) is a regulated utility serving 3.2 million electric customers in New York City and Westchester County. The company recognized that it could realize significant cost savings if more customers would adopt electronic billing, where bills are delivered electronically without a paper version. Eliminating the printing, postage, labor and equipment costs associated with paper billing can result in significant cost savings.

In addition to operational cost savings, further positive results could be gained from driving e-bill adoption, including improved customer relationships and fewer billing-related service calls. According to a Harris Interactive study conducted for CheckFree Research Services, customers who receive e-bills at a biller organization’s website show higher satisfaction levels, with 25 percent of them reporting an improved relationship with their biller as a result of receiving e-bills.

The challenge was how to attract more customers to the low-cost, high-impact online channel for billing activities and shut off their paper bills. To convince customers to change their behavior, Con Edison had to find a way to cost-effectively generate widespread awareness of electronic billing and explain how benefits, such as saving time, reducing clutter and helping the environment, outweigh concerns customers may have about giving up their paper bills.

THE ADVANTAGES OF ELECTRONIC BILLING

Together, Con Edison and CheckFree developed a comprehensive marketing campaign designed to communicate the advantages of electronic billing to as many customers as possible. As a critical first step, Con Edison gained cross-organizational alignment regarding the campaign strategy. Drawing from a longstanding commitment to the environment, the company made a strategic decision to implement an ongoing campaign that conveyed a “Go green with e-bills” message across numerous channels in order to maximize reach within its customer base. Research has shown that when attempting to change consumer behavior, a comprehensive, consistent and widespread marketing campaign is far more effective than “one-off” campaigns utilizing minimal tactics.

In May 2007, Con Edison launched the integrated marketing campaign capitalizing on the wave of consumer awareness on environmental issues. Con Edison promoted paperless billing and electronic payment through a variety of methods and channels, including:

  • Customer Emails;
  • Direct-mail postcards;
  • On-hold messaging;
  • Radio advertising;
  • Invoice messaging;
  • Press releases;
  • Con Edison website messaging;
  • My CheckFree website messaging;
  • Customer newsletters; and
  • Internal employee newsletters.

Each communication featured the company’s environmental incentive – for every customer choosing the paper-saving option of viewing and paying their bills online, Con Edison would donate $1 to a local, nonprofit tree-planting fund to help the environment in New York.

To aid in driving awareness, Con Edison made a deliberate decision to create an extended campaign designed to consistently reinforce the safety, security, simplicity and environmental benefits of electronic billing. Based on the success of the marketing activities seen thus far, Con Edison plans to include the “Go green with e-bills” theme in every consumer communication going forward.

THE RESULTS

Con Edison showed persistence and enthusiasm in pursuing a multichannel marketing campaign, and it was well worth the effort. In the first seven months after the campaign was launched, Con Edison generated impressive results, including the following:

  • More than 42,000 e-bills activated;
  • A 57 percent increase in e-bill activations over the same time period in 2006; and
  • A 19 percent increase in online e-bill payments over the same time period in 2006.

Con Edison also has benefited from the positive press and goodwill it’s created in the community. By providing its customers with a better, more environmentally friendly choice for paying and receiving their utility bills, Con Edison is minimizing costs, maintaining operational control, optimizing growth for its business and turning customer interactions into profitable relationships.

Technology with vision for Today’s Utilities

Around the world, utilities are under pressure. Citizens demand that utilities provide energy and water without undermining environmental quality. Customers seek choice and convenience, and regulators respond with new market structures. Financial stakeholders look for operational efficiency at a time when aging workforces and infrastructures need replacement.

Pressures like these are forcing utilities to re-examine every aspect of the utility business, from supply to consumption. And no utility can handle those changes alone.

Oracle has positioned itself to become utilities’ software partner of choice in the quest to respond positively and completely to these pressures. To do so, Oracle brings together a worldwide team of utility experts, software applications that address mission-critical utility needs, a rock-solid suite of corporate operational software and world-leading middleware and technology.

The result: Flexible, innovative solutions that increase efficiency, improve stakeholder satisfaction and future-proof the organization.

Oracle has reshaped the utilities IT marketplace. During the past year, by acquiring two world leaders in utility-specific applications – SPL WorldGroup and Lodestar – Oracle has created Oracle Utilities, a new brand that establishes a unique portfolio of proven software, integrating industry-specific applications with the capabilities of Oracle Applications, Oracle Fusion Middleware and Oracle Database.

Oracle Utilities offers the world’s most complete suite of end-to-end information technology solutions for the gas, water and electric utilities that communities around the world depend on. Our revolutionary approach to providing utilities with the applications and expertise they need brings together:

  • Oracle Utilities solutions, utility-specific revenue and operations management applications:
    • Customer Care and Billing
    • Mobile Workforce Management
    • Network Management System
    • Work and Asset Management
    • Meter Data Management
    • Load Analysis
    • Load Profiling and Settlement
    • Portfolio Management
    • Quotations Management
    • Business Intelligence

These solutions are available stand-alone, or as an integrated suite.

  • Oracle’s ERP, database and infrastructure software:
    • Oracle E-Business Suite and other ERP applications
    • TimesTen and Sleepycat for real-time data management
    • Data hubs for customer and product master data management
    • Analytics that provide insight and customer intelligence
    • ContentDB, SpatialDB and RecordsDB for content management
    • Secure Enterprise Search for enterprise-wide search needs
  • Siebel CRM for larger competitive utilities’ call centers, specialized contacts and sales:
    • Most comprehensive solution for Sales, Service and Marketing
    • Complete out-of-the box solution that’s easy to tailor to your needs
    • Results such as percentage increase in sales pipeline, user adoption, opportunity-to-win ratios and doubled revenue growth

Stand-alone, each of these products meets utilities’ unique customer and service needs. Together, they enable multi-departmental business processes. The result is an unparalleled set of technologies that address utilities’ most pressing current and emerging issues.

THE VISION

Cross-organizational business processes and best practices are key to addressing today’s complex challenges. Oracle Utilities provides the path via which utilities may:

  • Advance customer care with:
    • Real-time 360-degree views of customer information
    • Tools to help customers save time and money
    • Ability to introduce or retire products and services quickly in response to emerging customer needs
  • Enhance revenue and operations management:
    • Avoid revenue leakage across end-to-end transactions
    • Increase the visibility and auditability of key business processes
    • Manage assets strategically
    • Bill for services and collect revenue cost-effectively
    • Increase field crew and network efficiency
    • Track and improve performance against goals
    • Achieve competitive advantage with a leading-edge infrastructure that helps utilities respond quickly to change
  • Reduce total cost of ownership through access to a single global vendor with:
    • Proven best-in-class utility management solutions
    • Comprehensive, world-class capabilities in applications and technology infrastructure
    • A global 24/7 distribution and support network with 7,000 service personnel
    • Over 14,000 software developers
    • Over 19,000 partners
  • Address the “Green Agenda”:
    • Help reduce pollution
    • Increase efficiency

STRATEGIC TECHNOLOGY FOR THE EMERGING UTILITY

Today’s utility is beset by urgent issues – environmental concerns, rising costs, aging workforces, changing markets, regulatory demands and rising stakeholder expectations.

Oracle Utilities can help meet these challenges by providing the leading mission-critical utilities suite in the marketplace today. Oracle integrates industry-specific customer care and billing, network management, work and asset management, mobile workforce management and meter data management applications with the capabilities of Oracle’s industry-leading enterprise applications, business intelligence tools, middleware and database technologies. We enable customers to adapt more nimbly to market deregulation, help them meet ever-evolving customer demands, enhance operational excellence and deliver on commitments to environmental conservation.

Oracle Utilities’ flexible, standards-based applications and architecture help utilities innovate. They lead toward coherent technology solutions. Oracle helps utilities keep pace with change without losing focus on the energy, water and waste services fundamental to local and global human and economic welfare.

Only Oracle powers the information-driven enterprise by offering a complete, integrated solution for every segment of the utilities industry – from generation and transmission to distribution and retail services. And when you run Oracle applications on Oracle technology, you speed implementation, optimize performance and maximize ROI.

Utilities today need a suite of software applications and technology to serve as a robust springboard from which to meet the challenges of the future.

Oracle offers that suite.

Oracle Utilities solutions enable you to meet tomorrow’s customer needs while addressing the varying concerns of financial stakeholders, employees, communities and governments. We work with you to address emerging issues and changing business conditions. We help you to evolve to take advantage of new technology directions and to incorporate innovation into ongoing activity.

Partnering with Oracle helps you to future-proof your utility.

CONTACT US

For more information, call +1.800.275.4775 to speak to an Oracle representative, or visit oracle.com/industries/utilities.

Copyright © 2008, Oracle. All rights reserved. Published in the U.S.A. This document is provided for information purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.

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Pepco Holdings, Inc.

The United States and the world are facing two preeminent energy challenges: the rising cost of energy and the impact of increasing energy use on the environment. As a regulated public utility and one of the largest energy delivery companies in the Mid-Atlantic region, Pepco Holdings Inc. (PHI) recognized that it was uniquely positioned to play a leadership role in helping meet both of these challenges.

PHI calls the plan it developed to meet these challenges the Blueprint for the Future (Blueprint). The plan builds on work already begun through PHI’s Utility of the Future initiative, as well as other programs. The Blueprint focuses on implementing advanced technologies and energy efficiency programs to improve service to its customers and enable them to manage their energy use and costs. By providing tools for nearly 2 million customers across three states and the district of Columbia to better control their electricity use, PHI believes it can make a major contribution to meeting the nation’s energy and environmental challenges, and at the same time help customers keep their electric and natural gas bills as low as possible.

The PHI Blueprint is designed to give customers what they want: reasonable and stable energy costs, responsive customer service, power reliability and environmental stewardship.

PHI is deploying a number of innovative technologies. Some, such as its automated distribution system, help to improve reliability and workforce productivity. Other systems, including an advanced metering infrastructure (AMI), will enable customers to monitor and control their electricity use, reduce their energy costs and gain access to innovative rate options.

PHI’s Blueprint is both ambitious and complex. Over the next five years PHI will be deploying new technologies, modifying and/or creating numerous information systems, redefining customer and operating work processes, restructuring organizations, and managing relationships with customers and regulators in four jurisdictions. PHI intends to do all of this while continuing to provide safe and reliable energy service to its customers.

To assist in developing and executing this plan, PHI reached out to peer utilities and vendors. One significant “partner” group is the Global Intelligent Utility network Coalition (GIUNC), established by IBM, which currently includes CenterPoint Energy (Texas), Country Energy (new South Wales, Australia) and PHI.

Leveraging these resources and others, PHI managers spent much of 2007 compiling detailed plans for realizing the Blueprint. Several aspects of these planning efforts are described below.

VISION AND DESIGN

In 2007, multiple initiatives were launched to flesh out the many aspects of the Blueprint. As Figure 1 illustrates, all of the initiatives were related and designed to generate a deployment plan based on a comprehensive review of the business and technical aspects of the project.

At this early stage, PHI does not yet have all the answers. Indeed, prematurely committing to specific technologies or designs for work that will not be completed for five years can raise the risk of obsolescence and lost investment. The deployment plan and system map, discussed in more detail below, are intended to serve as a guide. They will be updated and modified as decision points are reached and new information becomes available.

BUSINESS CASE VALIDATION

One of the first tasks was to review and define in detail the business case analyses for the project components. Both benefit assumptions and implementation costs were tested. Reference information (benchmarks) for this review came from a variety of sources: IBM experience in projects of similar scope and type; PHI materials and analysis; experiences reported by other GIUNC members; and other utilities and other publicly available sources. This information was compiled, and a present value analysis was conducted on discounted cash flow and rate of return, as shown in Figure 2.

In addition to an “operational benefits” analysis, PHI and the Brattle Group developed value assessments associated with demand response offerings such as critical peak pricing. With demand response, peak consumption can be reduced and capacity cost avoided. This means lower total energy prices for customers and less new capacity additions in the market. As Figure 2 shows, in even the worst-case scenario for demand response savings, operational and customer benefits will offset the cost of PHI’s AMI investment.

The information from these various cases has since been integrated into a single program management tool. Additional capabilities for optimizing results based on value, cost and schedule were developed. Finally, dynamic relationships between variables were modeled and added to the tool, recognizing that assumptions don’t always remain constant as plans are changed. One example of this would be the likely increase in call center cost per meter when deployment accelerates and customer inquiries increase.

HIGH-LEVEL COMMUNICATIONS ARCHITECTURE DESIGN

To define and develop the communications architecture, PHI deployed a structured approach built around IBM’s proprietary optimal comparative communications architecture methodology (OCCAM). This methodology established the communications requirements for AMI, data architecture and other technologies considered in the Blueprint. Next, an evaluation of existing communications infrastructure and capabilities was conducted, which could be leveraged in support of the new technologies. Then, alternative solutions to “close the gap” were reviewed. Finally, all of this information was incorporated in an analytical tool that matched the most appropriate communication technology within a specified geographic area and business need.

SYSTEM MAP AND INFORMATION MODEL

Defining the data framework and the approach to overall data integration elements across the program areas is essential if companies are to effectively and efficiently implement AMI systems and realize their identified benefits.

To help PHI understand what changes are needed to get from their current state to a shared vision of the future, the project team reviewed and documented the “current state” of the systems impacted by their plans. Then, subject matter experts with expertise in meters, billing, outage, system design, work and workforce management, and business data analysis were engaged to expand on the data architecture information, including information on systems, functions and the process flows that tie them all together. Finally, the information gathered was used to develop a shared vision of how PHI processes, functions, systems and data will fit together in the future.

By comparing the design of as-is systems with the to-be architecture of information management and information flows, PHI identified information gaps and developed a set of next steps. One key step establishes an “enterprise architecture” model for development. The first objective would be to establish and enforce governance policies. With these in place, PHI will define, draft and ratify detailed enterprise architecture and enforce priorities, standards, procedures and processes.

PHASE 2 DEPLOYMENT PLAN

Based on the planning conducted over the last half of the year, a high-level project plan for Phase 2 deployment was compiled. The focus was mainly on Blueprint initiatives, while considering dependencies and constraints reported in other transformation initiatives. PHI subject matter experts, project team leads and experience gathered from other utilities were all leveraged to develop the Blueprint deployment plan.

The deployment plan includes multiple types of tasks; processes; and organization, technical and project management office-related activities, and covers a period of five to six years. Initiatives will be deployed in multiple releases, phased across jurisdictions (Delaware, District of Columbia, Maryland, New Jersey) and coordinated between meter installation and communications infrastructure buildout schedules.

The plan incorporates several initiatives, including process design, system development, communications infrastructure and AMI, and various customer initiatives. Because these initiatives are interrelated and complex, some programmatic initiatives are also called for, including change management, benefits realization and program management. From this deployment plan, more detailed project plans and dependencies are being developed to provide PHI with an end-to-end view of implementation.

As part of the planning effort, key risk areas for the Blueprint program were also defined, as shown in Figure 3. Input from interviews and knowledge leveraged from similar projects were included to ensure a comprehensive understanding of program risks and to begin developing mitigation strategies.

CONCLUSION

As PHI moves forward with implementation of its AMI systems, new issues and challenges are certain to arise, and programmatic elements are being established to respond. A program management office has been established and continues to drive more detail into plans while tracking and reporting progress against active elements. AMI process development is providing the details for business requirements, and system architecture discussions are resolving interface issues.

Deployment is still in its early stages, and much work lies ahead. However, with the effort grounded in a clear vision, the journey ahead looks promising.

Business Intelligence: The ‘Better Light Bulb’ for Improved Decision Making

Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they’re to be truly effective, these businesses must do more than simply implement CEO-level dashboards. They must provide this kind of visibility to every employee who needs it. To achieve this, utilities need to be able to collect data from many disparate sources and present it in a way that allows people company-wide to access the right information at the right time in the form of easy-to-use and actionable business intelligence (BI).

The following statement from the Gartner EXP CIO report “Creating Enterprise Leverage: The 2007 CIO Agenda,” led by Mark McDonald and Tina Nunno (February 2007).

Success in 2007 requires making the enterprise different to attract and retain customers. In response, many CIOs are looking for new sources of enterprise leverage, including technical excellence, agility, information and innovation.

This statement holds true. But converting data into useful information for employees in different levels and roles creates a new challenge. Technological advances that produce exponentially increasing volumes of data, coupled with historical data silos, have made it extremely difficult for utilities professionals to access, process and analyze data in a way that allows them to make effective decisions. What’s needed: BI technology tools that are not only available to the C-level executive or the accounting department, but to everyone – civil and electrical engineers, technicians, planners, customer service representatives, safety officers and others.

BI solutions also need to handle data in a way that mirrors the way people work. Such solutions should be capable of supporting the full spectrum of use – from individuals’ personal content to information created by team members for use by the team and formal IT-created structured and controlled content for use enterprise-wide.

The good news is that BI has become more accessible, easier to use and more affordable so that people throughout the enterprise – not just accountants or senior executives – can gain insight into the business and make better informed decisions.

RIGHT-TIME PERFORMANCE MANAGEMENT

“The Gartner Magic Quadrant for Business Intelligence Platforms, 2008,” by James Richardson, Kurt Schlegel, Bill Hostmann and Neil McMurchy (February 2008), has this to say about the value of BI:

CIOs are coming under increasing pressure to invest in technologies that drive business transformation and strategic change. BI can deliver on this promise if deployed successfully, because it could improve decision making and operational efficiency, which in turn drive the top line and the bottom line.

Greg Todd, Accenture Information Management Services global lead for resources at Accenture, advises that monthly, or even weekly, reports just aren’t enough for utilities to remain agile. Says Todd, “The utilities industry is dynamic. Everything from plant status and market demand to generation capacity and asset condition needs near real-time performance management to provide the insight for people enterprise-wide to make the right decisions in a timely fashion – not days or weeks after the event.”

By having access to near real-time performance monitoring across the enterprise, utilities executives, managers, engineers and front-line operations personnel can rapidly analyze information and make decisions to improve performance. This in turn allows them more agility to respond to today’s regulatory, competitive and economic imperatives.

For example, Edipower, one of Italy’s leading energy providers, has implemented an infrastructure that will grow as its business grows and support the BI technology it needs to guarantee power plant availability as market conditions and regulations dictate. According to Massimo Pernigotti, CIO of Edison, consolidating the family of companies’ technology platforms and centralizing its data network allowed the utility to fully integrate its financial and production data analyses. Says Pernigotti, “Using the new application, staff can prepare scorecards and business intelligence summaries that plant managers can then access from portable devices, ensuring near real-time performance management.”

To achieve this level of performance management, utilities professionals need easy access to both structured and unstructured data from multiple sources, as illustrated in Figure 1. This data can be “owned” by many different departments and span multiple locations. It can come from operational control systems, meter data systems, customer information systems, financial systems and human resources and enterprise resource planning (ERP) systems, to name a few sources. New and more widely available BI tools allow engineers and others to quickly view near real-time information and use it to create key performance indicators (KPIs) that can be used to monitor and manage the operational health of an organization.

KPIs commonly include things like effective forced outage factors (EFOFs), average customer downtime, average customer call resolution time, fuel cost per megawatt hour (MWh), heat rates, capacity utilization, profit margin, total sales and many other critical indicators. Traditionally, this data would be reported in dozens of documents that took days or weeks to compile while problems continued to progress. Using BI, however, these KPIs can be calculated in minutes.

With context-sensitive BI, safety professionals have the visibility to monitor safety incidents and environmental impacts. In addition, engineers can analyze an asset’s performance and energy consumption – and solve problems before they become critical.

One of the largest U.S.-based electric power companies recently completed a corporate acquisition and divestiture. As part of its reorganization, the company sought a way to reduce capital expenditures for producing power as well as an effective way to capture and transfer knowledge in light of an aging workforce. By adopting a new BI platform and monitoring a comprehensive set of custom KPIs in near real time, the company was able to give employees access to its generation performance metrics, which in turn led to improved generation demand-and-surplus forecasts. As a result, the company was able to better utilize its existing power plants and reduce capital expenditures for building new ones.

BI tools are also merging with collaboration tools to provide right-time information about business performance that employees at every organizational level can access and which can be shared across corporate boundaries and continents. This will truly change the way people work. Indeed, the right solution combines BI and collaboration, which not only improves business insight, but also enables staff to work together in real time to make sound decisions more quickly and easily and to proactively solve problems.

With these collaboration capabilities increasingly built into today’s BI solutions, firms can create virtual teams that interact using audio and video over large geographical distances. When coupled with real-time monitoring and alerting, this virtual collaboration enables employees – and companies – to make more informed decisions and subsequently become more agile.

Andre Blumberg, group information technology manager for Hong Kong’s CLP Group, believes that user friendliness and user empowerment are key success factors for BI adoption. Says Blumberg, “Enabling users to create reports and perform slice-and-dice analysis in a familiar Windows user interface is important to successfully leveraging BI capabilities.”

As more utilities implement KPI dashboards and scorecards as performance management tools, they open the door for next-generation technologies that feature dynamic mashups and equipment animations, and create a 24×7 collaborative environment to help managers, engineers and operations personnel detect and analyze problems faster and more effectively in a familiar and secure environment. The environment will be common across roles and cost much less than other solutions with similar capabilities. All this allows utilities operations personnel to “see the needle in the haystack” and make quicker and better decisions that drive operational efficiency and improve the bottom line. Collaboration enables personnel to engage in key issues in a timely fashion via this new desktop environment. In addition, utilities can gain preemptive knowledge of operational problems and act before the problems become critical.

BETTER DECISIONS IMPROVE BUSINESS INSIGHT

Everyone in the organization can benefit from understanding what drives a utility, the key metrics for success and how the company is performing against those metrics (see Figure 2). By definition, BI encompasses everyone, so logically everyone should be able to use it.

According to Rick Nicholson, vice president of research for Energy Insights, an IDC company, the nature of BI recently changed dramatically. For many years, BI was a reporting solution and capability used primarily by a small number of business analysts. “Today, BI solutions have become more accessible, easier to use and more affordable, and they’re being deployed to managers, supervisors, line-of-business staff and external stakeholders,” says Nicholson. “We expect the use of business intelligence in the utility industry to continue to increase due to factors such as new report and compliance requirements, changes in trading markets, new customer programs such as energy efficiency and demand response, and intelligent grid initiatives.”

Accenture’s Todd believes that traditional BI focuses on analyzing the past, whereas real-time BI today can provide an immediate chance to affect the future. Says Todd, “Smart users of BI today take the growing volume of corporate operational data and the constant fl ow of raw information and turn it into usable and business-relevant insight – in near real time – and even seek to manage future events using analytics.” (See Figure 2.)

Most importantly, today’s BI gives utility information workers a way of understanding what’s going on in the business that’s both practical and actionable. Dr. J. Patrick Kennedy, the founder and CEO of performance management vendor OSIsoft, says that the transaction-level detail provided from enterprise software often offers a good long-term history, but it does not answer many of the important operations questions. Further, this type of software typically represents a “pull” rather than a “push” technology.

Says Kennedy, “People think in terms of context, trends, interactions, risk and reward – to answer these questions effectively requires actionable information to help them make the right decisions. Integrating systems enables these decisions by providing users with a dynamic BI application within a familiar platform.”

WHAT GOOD BI SYSTEMS LOOK LIKE

Here are some critical characteristics to look for in an enterprise-class BI solution:

  • The BI solution should integrate with the existing IT infrastructure and not require major infrastructure changes or replacement of legacy software applications.
  • The technology should mirror day-today business processes already in place (rather than expect users to adapt to it).
  • The application should be easy to use without extensive IT support.
  • The BI solution should connect seamlessly to multiple data sources rather than require workers to toggle in and out of a broad range of proprietary applications.
  • An effective BI solution will provide the ability to forecast, plan, budget and create scorecards and consolidated financial reports in a single, integrated product.
  • The BI solution should support navigation directly from each KPI to the underlying data supporting that KPI.
  • Analysis and reporting capabilities should be flexible and allow for everything from collecting complex data from unique sources to heavy-duty analytics and enterprise-wide production reporting.
  • The BI solution should support security by role, location and more. If access to certain data needs to be restricted, access management should be automated.

The true measure of BI success is that users actually use it. For this to happen, BI must be easy to learn and use. It should provide the right information in the right amount of detail to the right people. And it must present this information in easily customized scorecards, dashboards and wikis, and be available to anyone. If utilities can achieve this, they’ll be able to make better decisions much more quickly.

SEEING THE LIGHT

BI is about empowering people to make decisions based on relevant and current information so that they can focus on the right problems and pay attention to the right customers. By using BI to monitor performance and analyze both financial and operational data, organizations can perform real-time collaboration and make truly transformational decisions. Given the dynamic nature of the utilities industry, BI is a critical tool for making organizations more flexible and agile – and for enabling them to easily anticipate and manage change.

Weathering the Perfect Storm

A “perfect storm” of daunting proportions is bearing down on utility companies: assets are aging; the workforce is aging; and legacy information technology (IT) systems are becoming an impediment to efficiency improvements. This article suggests a three-pronged strategy to meet the challenges posed by this triple threat. By implementing best practices in the areas of business process management (BPM), system consolidation and IT service management (ITSM), utilities can operate more efficiently and profitably while addressing their aging infrastructure and staff.

BUSINESS PROCESS MANAGEMENT

In a recent speech before the Utilities Technology Conference, the CIO of one of North America’s largest integrated gas and electric utilities commented that “information technology is a key to future growth and will provide us with a sustainable competitive advantage.” The quest by utilities to improve shareholder and customer satisfaction has led many CIOs to reach this same conclusion: nearly all of their efforts to reduce the costs of managing assets depend on information management.

Echoing this observation, a survey of utility CIOs showed that the top business issue in the industry was the need to improve business process management (BPM).[1] It’s easy to see why.

BPM enables utilities to capture, propagate and evolve asset management best practices while maintaining alignment between work processes and business goals. For most companies, the standardized business processes associated with BPM drive work and asset management activities and bring a host of competitive advantages, including improvements in risk management, revenue generation and customer satisfaction. Standardized business processes also allow management to more successfully implement business transformation in an environment that may include workers acquired in a merger, workers nearing retirement and new workers of any age.

BPM also helps enforce a desirable culture change by creating an adaptive enterprise where agility, flexibility and top-to-bottom alignment of work processes with business goals drive the utility’s operations. These work processes need to be flexible so management can quickly respond to the next bump in the competitive landscape. Using standard work processes drives desired behavior across the organization while promoting the capture of asset-related knowledge held by many long-term employees.

Utility executives also depend on technology-based BPM to improve processes for managing assets. This allows them to reduce staffing levels without affecting worker safety, system reliability or customer satisfaction. These processes, when standardized and enforced, result in common work practices throughout the organization, regardless of region or business unit. BPM can thus yield an integrated set of applications that can be deployed in a pragmatic manner to improve work processes, meet regulatory requirements and reduce total cost of ownership (TCO) of assets.

BPM Capabilities

Although the terms business process management and work flow are often used synonymously – and are indeed related – they refer to distinctly different things. BPM is a strategic activity undertaken by an organization looking to standardize and optimize business processes, whereas work flow refers to IT solutions that automate processes – for example, solutions that support the execution phase of BPM.

There are a number of core BPM capabilities that, although individually important, are even more powerful than the sum of their parts when leveraged together. Combined, they provide a powerful solution to standardize, execute, enforce, test and continuously improve asset management business processes. These capabilities include:

  • Support for local process variations within a common process model;
  • Visual design tools;
  • Revision management of process definitions;
  • Web services interaction with other solutions;
  • XML-based process and escalation definitions;
  • Event-driven user interface interactions;
  • Component-based definition of processes and subprocesses; and
  • Single engine supporting push-based (work flow) and polling-based (escalation) processes.

Since BPM supports knowledge capture from experienced employees, what is the relationship between BPM and knowledge management? Research has shown that the best way to capture knowledge that resides in workers’ heads into some type of system is to transfer the knowledge to systems they already use. Work and asset management systems hold job plans, operational steps, procedures, images, drawings and other documents. These systems are also the best place to put information required to perform a task that an experienced worker “just knows” how to do.

By creating appropriate work flows in support of BPM, workers can be guided through a “debriefing” stage, where they can review existing job plans and procedures, and look for tasks not sufficiently defined to be performed without the tacit knowledge learned through experience. Then, the procedure can be flagged for additional input by a knowledgeable craftsperson. This same approach can even help ensure the success of the “debriefing” application itself, since BPM tools by definition allow guidance to be built in by creating online help or by enhancing screen text to explain the next step.

SYSTEM CONSOLIDATION

System consolidation needs to involve more than simply combining applications. For utilities, system consolidation efforts ought to focus on making systems agile enough to support near real-time visibility into critical asset data. This agility will yield transparency across lines of business on the one hand, and satisfies regulators and customers on the other. To achieve this level of transparency, utilities have an imperative to enforce a modern enterprise architecture that supports service-oriented architectures (SOAs) and also BPM.

Done right, system consolidation allows utilities to create a framework supporting three key business areas:

  • Optimization of both human and physical assets;
  • Standardization of processes, data and accountability; and
  • Flexibility to change and adapt to what’s next.

The Need for Consolidation

Many utility transmission and distribution (T&D) divisions exhibit this need for consolidation. Over time, the business operations of many of these divisions have introduced different systems to support a perceived immediate need – without considering similar systems that may already be implemented within the utility. Eventually, the business finds it owns three different “stacks” of systems managing assets, work assignments and mobile workers – one for short-cycle service work, one for construction and still another for maintenance and inspection work.

With these systems in place, it’s nearly impossible to implement productivity programs – such as cross-training field crews in both construction and service work – or to take advantage of a “common work queue” that would allow workers to fill open time slots without returning to their regional service center. In addition, owning and operating these “siloed” systems adds significant IT costs, as each one has annual maintenance fees, integration costs, yearly application upgrades and retraining requirements.

In such cases, using one system for all work and asset management would eliminate multiple applications and deliver bottom-line operational benefits: more productive workers, more reliable assets and technology cost savings. One large Midwestern utility adopting the system consolidation approach was able to standardize on six core applications: work and asset management, financials, document management, geographic information systems (GIS), scheduling and mobile workforce management. The asset management system alone was able to consolidate more than 60 legacy applications. In addition to the obvious cost savings, these consolidated asset management systems are better able to address operational risk, worker health and safety and regulatory compliance – both operational and financial – making utilities more competitive.

A related benefit of system consolidation concerns the elimination of rogue “pop-up” applications. These are niche applications, often spreadsheets or standalone databases, which “pop up” throughout an organization on engineers’ desktops. Many of these applications perform critical rolls in regulatory compliance yet are unlikely to pass muster at any Sarbanes-Oxley review. Typically, these pop-up applications are built to fill a “functionality gap” in existing legacy systems. Using an asset management system with a standards-based platform allows utilities to roll these pop-up applications directly into their standard supported work and asset management system.

Employees must interact with many systems in a typical day. How productive is the maintenance electrician who uses one system for work management, one for ordering parts and yet another for reporting his or her time at the end of a shift? Think of the time wasted navigating three distinct systems with different user interfaces, and the duplication of data that unavoidably occurs. How much more efficient would it be if the electrician were able to use one system that supported all of his or her work requirements? A logical grouping of systems clearly enables all workers to leverage information technology to be more efficient and effective.

Today, using modern, standards-based technologies like SOAs, utilities can eliminate the counterproductive mix of disparate commercial and “home-grown” systems. Automated processes can be delivered as Web services, allowing asset and service management to be included in the enterprise application portfolio, joining the ranks of human resource (HR), finance and other business-critical applications.

But although system consolidation in general is a good thing, there is a “tipping point” where consolidating simply for the sake of consolidation no longer provides a meaningful return and can actually erode savings and productivity gains. A system consolidation strategy should center on core competencies. For example, accountants or doctors are both skilled service professionals. But their similarity on that high level doesn’t mean you would trade one for the other just to “consolidate” the bills you receive and the checks you have to write. You don’t want accountants reading your X-rays. The same is true for your systems’ needs. Your organization’s accounting or human resource software does not possess the unique capabilities to help you manage your mission-critical transmission and distribution, facilities, vehicle fleet or IT assets. Hence it is unwise to consolidate these mission-critical systems.

System consolidation strategically aligned with business requirements offers huge opportunities for improving productivity and eliminating IT costs. It also improves an organization’s agility and reverses the historical drift toward stovepipe or niche systems by providing appropriate systems for critical roles and stakeholders within the organization.

IT SERVICE MANAGEMENT

IT Service Management (ITSM) is critical to helping utilities deal with aging assets, infrastructure and employees primarily because ITSM enables companies to surf the accelerating trend of asset management convergence instead of falling behind more nimble competitors. Used in combination with pragmatic BPM and system consolidation strategies, ITSM can help utilities exploit the opportunities that this trend presents.

Three key factors are driving the convergence of management processes across IT assets (PCs, servers and the like) and operational assets (the systems and equipment through which utilities deliver service). The first concerns corporate governance, whereby corporate-wide standards and policies are forcing operational units to rethink their use of “siloed” technologies and are paving the way for new, more integrated investments. Second, utilities are realizing that to deal with their aging assets, workforce and systems dilemmas, they must increase their investments in advanced information and engineering technologies. Finally, the functional boundaries between the IT and operational assets themselves are blurring beyond recognition as more and more equipment utilizes on-board computational systems and is linked over the network via IP addresses.

Utilities need to understand this growing interdependency among assets, including the way individual assets affect service to the business and the requirement to provide visibility into asset status in order to properly address questions relating to risk management and compliance.

Corporate Governance Fuels a Cultural Shift

The convergence of IT and operational technology is changing the relationship between the formerly separate operational and IT groups. The operational units are increasingly relying on IT to help deal with their “aging trilogy” problem, as well as to meet escalating regulatory compliance demands and customers’ reliability expectations. In the past, operating units purchased advanced technology (such as advanced metering or substation automation systems) on an as-needed basis, unfettered by corporate IT policies and standards. In the process, they created multiple silos of nonstandard, non-integrated systems. But now, as their dependence on IT grows, corporate governance policies are forcing operating units to work within IT’s framework. Utilities can’t afford the liability and maintenance costs of nonstandard, disparate systems scattered across their operational and IT efforts. This growing dependence on IT has thus created a new cultural challenge.

A study by Gartner of the interactions among IT and operational technology highlights this challenge. It found that “to improve agility and achieve the next level of efficiencies, utilities must embrace technologies that will enable enterprise application access to real-time information for dynamic optimization of business processes. On the other hand, lines of business (LOBs) will increasingly rely on IT organizations because IT is pervasively embedded in operational and energy technologies, and because standard IT platforms, application architectures and communication protocols are getting wider acceptance by OT [operational technology] vendors.”[2]

In fact, an InformationWeek article (“Changes at C-Level,” August 1, 2006) warned that this cultural shift could result in operational conflict if not dealt with. In that article, Nathan Bennett and Stephen Miles wrote, “Companies that look to the IT department to bring a competitive edge and drive revenue growth may find themselves facing an unexpected roadblock: their CIO and COO are butting heads.” As IT assumes more responsibility for running a utility’s operations, the roles of CIO and COO will increasingly converge.

What Is an IT Asset, Anyhow?

An important reason for this shift is the changing nature of the assets themselves, as mentioned previously. Consider the question “What is an IT asset?” In the past, most people would say that this referred to things like PCs, servers, networks and software. But what about a smart meter? It has firmware that needs updates; it resides on a wired or wireless network; and it has an IP address. In an intelligent utility network (IUN), this is true of substation automation equipment and other field-located equipment. The same is true for plant-based monitoring and control equipment. So today, if a smart device fails, do you send a mechanic or an IT technician?

This question underscores why IT asset and service management will play an increasingly important role in a utility’s operations. Utilities will certainly be using more complex technology to operate and maintain assets in the future. Electronic monitoring of asset health and performance based on conditions such as meter or sensor readings and state changes can dramatically improve asset reliability. Remote monitoring agents – from third-party condition monitoring vendors or original equipment manufacturers (OEMs) of highly specialized assets – can help analyze the increasingly complex assets being installed today as well as optimize preventive maintenance and resource planning.

Moreover, utilities will increasingly rely on advanced technology to help them overcome the challenges of their aging assets, workers and systems. For example, as noted above, advanced information technology will be needed to capture the tacit knowledge of experienced workers as well as replace some manual functions with automated systems. Inevitably, operational units will become technology-driven organizations, heavily dependent on the automated systems and processes associated with IT asset and service management.

The good news for utilities is that a playbook of sorts is available that can help them chart the ITSM waters in the future. The de facto global standard for best practices process guidance in ITSM is the IT Infrastructure Library (ITIL), which IT organizations can adopt to support their utility’s business goals. ITIL-based processes can help utilities better manage IT changes, assets, staff and service levels. ITIL extends beyond simple management of asset and service desk activities, creating a more proactive organization that can reduce asset failures, improve customer satisfaction and cut costs. Key components of ITIL best practices include configuration, problem, incident, change and service-level management activities.

Implemented together, ITSM best practices as embodied in ITIL can help utilities:

  • Better align asset health and performance with the needs of the business;
  • Improve risk and compliance management;
  • Improve operational excellence;
  • Reduce the cost of infrastructure support services;
  • Capture tactical knowledge from an aging workforce;
  • Utilize business process management concepts; and
  • More effectively leverage their intelligent assets.

CONCLUSION

The “perfect storm” brought about by aging assets, an aging workforce and legacy IT systems is challenging utilities in ways many have never experienced. The current, fragmented approach to managing assets and services has been a “good enough” solution for most utilities until now. But good enough isn’t good enough anymore, since this fragmentation often has led to siloed systems and organizational “blind spots” that compromise business operations and could lead to regulatory compliance risks.

The convergence of IT and operational technology (with its attendant convergence of asset management processes) represents a challenging cultural change; however, it’s a change that can ultimately confer benefits for utilities. These benefits include not only improvements to the bottom line but also improvements in the agility of the operation and its ability to control risks and meet compliance requirements associated with asset and service management activity.

To help weather the coming perfect storm, utilities can implement best practices in three key areas:

  • BP technology can help utilities capture and propagate asset management best practices to mitigate the looming “brain drain” and improve operational processes.
  • Judicious system consolidation can improve operational efficiency and eliminate legacy systems that are burdening the business.
  • ITSM best practices as exemplified by ITIL can streamline the convergence of IT and operational assets while supporting a positive cultural shift to help operational business units integrate with IT activities and standards.

Best-practices management of all critical assets based on these guidelines will help utilities facilitate the visibility, control and standardization required to continuously improve today’s power generation and delivery environment.

ENDNOTES

  1. Gartner’s 2006 CIO Agenda survey.
  2. 2. Bradley Williams, Zarko Sumic, James Spiers, Kristian Steenstrup, “IT and OT Interaction: Why Confl ict Resolution Is Important,” Gartner Industry Research, Sept. 15, 2006.

Utility Mergers and Acquisitions: Beating the Odds

Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company Act (PUHCA). A key question for the industry is not whether M&A will continue, but whether utility executives are prepared to manage effectively the complex regulatory challenges that have evolved.

M&A activity is (and always has been) the most potent, visible and (often) irreversible option available to utility CEOs who wish to reshape their portfolios and meet their shareholders’ expectations for returns. However, M&A has too often been applied reflexively – much like the hammer that sees everything as a nail.

The American utility industry is likely to undergo significant consolidation over the next five years. There are several compelling rationales for consolidation. First, M&A has the potential to offer real economic value. Second, capital-market and competitive pressures favor larger companies. Third, the changing regulatory landscape favors larger entities with the balance sheet depth to weather the uncertainties on the horizon.

LEARNING FROM THE PAST

Historically, however, acquirers have found it difficult to derive value from merged utilities. With the exception of some vertically integrated deals, most M&A deals have been value-neutral or value-diluting. This track record can be explained by a combination of factors: steep acquisition premiums, harsh regulatory givebacks, anemic cost reduction targets and (in more than half of the deals) a failure to achieve targets quickly enough to make a difference. In fact, over an eight-year period, less than half the utility mergers actually met or exceeded the announced cost reduction levels resulting from the synergies of the merged utilities (Figure 1).

The lessons learned from these transactions can be summarized as follows: Don’t overpay; negotiate a good regulatory deal; aim high on synergies; and deliver on them.

In trying to deliver value-creating deals, CEOs often bump up against the following realities:

  • The need to win approval from the target’s shareholders drives up acquisition premiums.
  • The need to receive regulatory approval for the deal and to alleviate organizational uncertainty leads to compromises.
  • Conservative estimates of the cost reductions resulting from synergies are made to reduce the risk of giving away too much in regulatory negotiations.
  • Delivering on synergies proves tougher than anticipated because of restrictions agreed to in regulatory deals or because of the organizational inertia that builds up during the 12- to 18-month approval process.

LOOKING AT PERFORMANCE

Total shareholder return (TSR) is significantly affected by two external deal negotiation levers – acquisition premiums and regulatory givebacks – and two internal levers – synergies estimated and synergies delivered. Between 1997 and 2004, mergers in all U.S. industries created an average TSR of 2 to 3 percent relative to the market index two years after closing. In contrast, utilities mergers typically underperformed the utility index by about 2 to 3 percent three years after the transaction announcement. T&D mergers underperformed the index by about 4 percent, whereas mergers of vertically integrated utilities beat the index by about 1 percent three years after the announcement (Figure 2).

For 10 recent mergers, the lower the share of the merger savings retained by the utilities and the higher the premium paid for the acquisition, the greater the likelihood that the deal destroyed shareholder value, resulting in negative TSR.

Although these appear to be obvious pitfalls that a seasoned management team should be able to recognize and overcome, translating this knowledge into tangible actions and results has been difficult.

So how can utility boards and executives avoid being trapped in a cycle of doing the same thing again and again while expecting different results (Einstein’s definition of insanity)? We suggest that a disciplined end-to-end M&A approach will (if well-executed) tilt the balance in the acquirer’s favor and generate long-term shareholder value. That approach should include the four following broad objectives:

  • Establishment of compelling strategic logic and rationale for the deal;
  • A carefully managed regulatory approval process;
  • Integration that takes place early and aggressively; and
  • A top-down approach for designing realistic but ambitious economic targets.

GETTING IT RIGHT: FOUR BROAD OBJECTIVES THAT ENHANCE M&A VALUE CREATION

To complete successful M&As, utilities must develop a more disciplined approach that incorporates the lessons learned from both utilities and other industrial sectors. At the highest level, adopting a framework with four broad objectives will enhance value creation before the announcement of the deal and through post-merger integration. To do this, utilities must:

  1. Establish a compelling strategic logic and rationale for the deal. A critical first step is asking the question, why do the merger? To answer this question, deal participants must:
    • Determine the strategic logic for long-term value creation with and without M&A. Too often, executives are optimistic about the opportunity to improve other utilities, but they overlook the performance potential in their current portfolio. For example, without M&A, a utility might be able to invest and grow its rate base, reduce the cost of operations and maintenance, optimize power generation and assets, explore more aggressive rate increases and changes to the regulatory framework, and develop the potential for growth in an unregulated environment. Regardless of whether a utility is an acquirer or a target, a quick (yet comprehensive) assessment will provide a clear perspective on potential shareholder returns (and risks) with and without M&A.
    • Conduct a value-oriented assessment of the target. Utility executives typically have an intuitive feel for the status of potential M&A targets adjacent to their service territories and in the broader subregion. However, when considering M&A, they should go beyond the obvious criteria (size and geography) and candidates (contiguous regional players) to consider specific elements that expose the target’s value potential for the acquirer. Such value drivers could include an enhanced power generation and asset mix, improvements in plant availability and performance, better cost structures, an ability to respond to the regulatory environment, and a positive organizational and cultural fit. Also critical to the assessment are the noneconomic aspects of the deal, such as headquarters sharing, potential loss of key personnel and potential paralysis of the company (for example, when a merger or acquisition freezes a company’s ability to pursue M&A and other large initiatives for two years).
    • Assess internal appetites and capabilities for M&A. Successful M&A requires a broad commitment from the executive team, enough capable people for diligence and integration, and an appetite for making the tough decisions essential to achieving aggressive targets. Acquirers should hold pragmatic executive-level discussions with potential targets to investigate such aspects as cultural fit and congruence of vision. Utility executives should conduct an honest assessment of their own management teams’ M&A capabilities and depth of talent and commitment. Among historic M&A deals, those that involved fewer than three states and those in which the acquirer was twice as big as the target were easier to complete and realized more value.
  2. Carefully manage the regulatory approval process. State regulatory approvals present the largest uncertainty and risk in utility M&A, clearly affecting the economics of any deal. However, too often, these discussions start and end with rate reductions so that the utility can secure approvals. The regulatory approval process should be similar to the rigorous due diligence that’s performed before the deal’s announcement. This means that when considering M&A, utilities should:
    • Consider regulatory benefits beyond the typical rate reductions. The regulatory approval process can be used to create many benefits that share rewards and risks, and to provide advantages tailored to the specific merger’s conditions. Such benefits include a stronger combined balance sheet and a potential equity infusion into the target’s subsidiaries; an ability to better manage and hedge a larger combined fuel portfolio; the capacity to improve customer satisfaction; a commitment to specific rate-based investment levels; and a dedication to relieving customer liability on pending litigation. For example, to respond to regulatory policies that mandate reduced emissions, merged companies can benefit not only from larger balance sheets but also from equity infusions to invest in new technology or proven technologies. Merged entities are also afforded the opportunity to leverage combined emissions reduction portfolios.
    • Systematically price out a full range of regulatory benefits. The range should include the timing of “gives” (that is, the sharing of synergy gains with customers in the form of lower rates) as a key value lever; dedicated valuations of potential plans and sensitivities from all stakeholders’ perspectives; and a determination of the features most valued by regulators so that they can be included in a strategy for getting M&A approvals. Executives should be wary of settlements tied to performance metrics that are vaguely defined or inadequately tracked. They should also avoid deals that require new state-level legislation, because too much time will be required to negotiate and close these complex deals. Finally, executives should be wary of plans that put shareholder benefits at the end of the process, because current PUC decisions may not bind future ones.
    • Be prepared to walk away if the settlement conditions imposed by the regulators dilute the economics of the deal. This contingency plan requires that participating executives agree on the economic and timing triggers that could lead to an unattractive deal.
  3. Integrate early and aggressively. Historically, utility transactions have taken an average of 15 months from announcement to closing, given the required regulatory approvals. With such a lengthy time lag, it’s been easy for executives to fall into the trap of putting off important decisions related to the integration and post-merger organization. This delay often leads to organizational inertia as employees in the companies dig in their heels on key issues and decisions rather than begin to work together. To avoid such inertia, early momentum in the integration effort, embodied in the steps outlined below, is critical.
    • Announce the executive team’s organization early on. Optimally, announcements should be made within the first 90 days, and three or four well-structured senior-management workshops with the two CEOs and key executives should occur within the first two months. The decisions announced should be based on such considerations as the specific business unit and organizational options, available leadership talent and alignment with synergy targets by area.
    • Make top-down decisions about integration approach according to business and function. Many utility mergers appear to adopt a “template” approach to integration that leads to a false sense of comfort regarding the process. Instead, managers should segment decision making for each business unit and function. For example, when the acquirer has a best-practice model for fossil operations, the target’s plants and organization should simply be absorbed into the acquirer’s model. When both companies have strong practices, a more careful integration will be required. And when both companies need to transform a particular function, the integration approach should be tailored to achieve a change in collective performance.
    • Set clear guidelines and expectations for the integration. A critical part of jump-starting the integration process is appointing an integration officer with true decision-making authority, and articulating the guidelines that will serve as a road map for the integration teams. These guidelines should clearly describe the roles of the corporation and individual operating teams, as well as provide specific directions about control and organizational layers and review and approval mechanisms for major decisions.
    • >Systematically address legal and organizational bottlenecks. The integration’s progress can be impeded by legal or organizational constraints on the sharing of sensitive information. In such situations, significant progress can be achieved by using clean teams – neutral people who haven’t worked in the area before – to ensure data is exchanged and sanitized analytical results are shared. Improved information sharing can aid executive-level decision making when it comes to commercially sensitive areas such as commercial marketing-and-trading portfolios, performance improvements, and other unregulated business-planning and organizational decisions.
  4. Use a top-down approach to design realistic but ambitious economic targets. Synergies from utility mergers have short shelf lives. With limits on a post-merger rate freeze or rate-case filing, the time to achieve the targets is short. To achieve their economic targets, merged utilities should:
    • Construct the top five to 10 synergy initiatives to capture value and translate them into road maps with milestones and accountabilities. Identifying and promoting clear targets early in the integration effort lead to a focus on the merger’s synergy goals.
    • Identify the links between synergy outcomes and organizational decisions early on, and manage those decisions from the top. Such top-down decisions should specify which business units or functional areas are to be consolidated. Integration teams often become gridlocked over such decisions because of conflicts of interest and a lack of objectivity.
    • Control the human resources policies related to the merger. Important top-down decisions include retention and severance packages and the appointment process. Alternative severance, retirement and retention plans should be priced explicitly to ensure a tight yet fair balance between the plans’ costs and benefits.
    • Exploit the merger to create opportunities for significant reductions in the acquirer’s cost base. Typical merger processes tend to focus on reductions in the target’s cost base. However, in many cases the acquirer’s cost base can also be reduced. Such reductions can be a significant source of value, making the difference between success and failure. They also communicate to the target’s employees that the playing field is level.
    • Avoid the tendency to declare victory too soon. Most synergies are related to standardization and rationalization of practices, consolidation of line functions and optimization of processes and systems. These initiatives require discipline in tracking progress against key milestones and cost targets. They also require a tough-minded assessment of red flags and cost increases over a sustained time frame – often two to three years after the closing.

RECOMMENDATIONS: A DISCIPLINED PROCESS IS KEY

Despite the inherent difficulties, M&A should remain a strategic option for most utilities. If they can avoid the pitfalls of previous rounds of mergers, executives have an opportunity to create shareholder value, but a disciplined and comprehensive approach to both the M&A process and the subsequent integration is essential.

Such an approach begins with executives who insist on a clear rationale for value creation with and without M&A. Their teams must make pragmatic assessments of a deal’s economics relative to its potential for improving base business. If they determine the deal has a strong rationale, they must then orchestrate a regulatory process that considers broad options beyond rate reductions. Having the discipline to walk away if the settlement conditions dilute the deal’s economics is a key part of this process. A disciplined approach also requires that an aggressive integration effort begin as soon as the deal has been announced – an effort that entails a modular approach with clear, fast, top-down decisions on critical issues. Finally, a disciplined process requires relentless follow-through by executives if the deal is to achieve ambitious yet realistic synergy targets.