Mr. Lamberti leads the Search practice at comScore, Inc. within the Media Division. Since joining comScore in 2001, James has led the development of the firm’s qSearch data stream into an industry leading data and analytics tool widely used by search engines, portals, publishers, marketers and analysts all around the globe. James is a 15 year veteran of the market research industry with a background in all facets of marketing research, marketing, product development, and database management.
James began his career at Information Resources, Inc. (IRI) in 1992 and learned the fundamentals of panel based research working with wineries in California’s Napa and Sonoma Valleys. A transition to the Clorox Company in 1995 cemented James’ skills as both a qualitative and quantitative researcher with the one of the CPG industries most respected companies. During his tenure at Clorox, James eventually managed all research for the Home Cleaning division including brands such as Tilex, 409, and Clorox. In 1999 after making the jump to the technology sector with Tickets.com, James transferred his classic marketing background into the Internet sector.
James is now regarded as one of the industry’s foremost authorities on the Internet search space and is a frequent speaker at industry events such as Search Engine Strategies, ARF, and Piper Jaffrey conferences. Mr. Lamberti is also frequently quoted by leading news organizations such as the LA Times, San Francisco Chronicle, San Jose Mercury News, NPR, and Wall Street Journal to name a few.
In his spare time for nearly a decade, James was a guitarist with the San Francisco rock quintet Blueland signed to an indie label out of the famous Plant Recording Studios in Sausalito, California.
James earned a BA in Economics from Colby College in Waterville, ME.