Mistakes Lead to Success

Learn from your missteps and the path to affiliate success will be paved with opportunity.

Lurk around any affiliate marketing forum for more than a few minutes, and you will surely encounter a post that reads much like this: “Affiliate marketing sucks! I’m not making ANY money and I’ve tried EVERYTHING – Google AdWords, AdSense and affiliate programs. NOTHING works. My sites have loads of content and I even started a blog. I get a ton of traffic, but for every dime I spend on PPC, I’m lucky if I make a penny. More often than not I earn squat.

I followed the advice of those so-called affiliate marketing ‘gurus’ and coaches, but at this point I don’t believe ANYONE is really making money as an affiliate. Those success stories are a total scam. ~Disgruntled FORMER Affiliate”

Affiliate marketing success stories are a “total scam”? No one is making money? Our disgruntled former affiliate must have missed the keynote address at Affiliate Summit 2006 West last January by Anne Holland of Marketing Sherpa, and failed to get the information from any one of about 100 blog entries.

Here’s a brief recap. Ms. Holland said affiliate marketing bounties and commissions will reach $6.5 billion in 2006 – and that figure didn’t include projected earnings from contextual ad networks such as Google AdSense.

Although it may be hard to believe that thousands of affiliates will share $6.5 billion dollars in earnings when your ROI is in the red – believe it. The affiliate commissions’ pie gets bigger every year and anyone who is willing to learn what it takes to be a professional affiliate can take a slice.

If you really want a piece of that pie, review your site and ask yourself the following questions. Determine whether your site needs improvement. Success could be as simple as making one or two of the changes recommended below.

Do you lack knowledge or experience in your niche market?

Just because your auntie had a double hip replacement 10 years ago does not qualify you to give advice on that topic, unless you are an orthopedic surgeon.

Anyone searching for “hip replacement surgery” on Google wants and deserves information published by medical professionals. If your credibility isn’t immediately shot by that double-hip-replacement-4-you.com domain address, it will be as soon as your visitor attempts to confirm your identity and credentials on your “About Us” page.

People buy from people they like and trust. Build credibility with your visitors by working with topics about which you are knowledgeable, or about which you are willing to gain expertise.

Does your site’s appearance or lack of order turn people away?

Does that olive-on-pink color scheme really appeal to the Prada crowd? If visitors can look beyond the amateur “look and feel,” will they find what they want easily from amongst the 50 banner ads on your home page?

You have approximately three seconds to engage your visitor. Greet them with a pleasing appearance. Also make sure that your site’s theme and objective are congruent and immediately apparent. Navigation should be categorical and consistent throughout your site.

If you find it difficult to make an objective assessment, ask for a brutally honest review of your site from an experienced webmaster, preferably a super-affiliate.

Do you rely on a single source of income?

Affiliate programs can and do change their terms of agreement. I’ve seen commission rates cut in half and some affiliate programs shut down with no advance warning. “Google AdSensers” should also beware. Many experienced surfers now click Back buttons rather than support sites whose only purpose is to promote Google’s advertisers.

Hedge your bets. Successful affiliates build comparison or review sites that help visitors make informed choices about a variety of products offered by different merchants.

Do you sell rather than endorse products?

“ABC Widget is the BEST-ever widget in the whole history of widgets! No other widget even comes close. Buy ABC Widget NOW!!!!!”

You wouldn’t buy in to that kind of hype and neither will your visitors. Give your visitors credit for knowing that no product or service is ever perfect. Be honest. Endorse your merchants’ products with informative and balanced product reviews.

Do you waste time promoting two-tier programs to other affiliates?

For every $1,000 dollars I earn promoting a merchant’s products as an affiliate, I may earn a buck through the efforts of webmasters I referred to the program.

Invest your time and effort relative to your earnings. Promote those products and services that make you money and let other affiliates find their own programs.

Are you burning up rent or grocery money on pay-per-click campaigns?

The fastest way to the PPC poorhouse is to use generic ad copy that sends all traffic to your home page.

Prequalify visitors by mentioning a specific product or type of product in your ad title, then send them to a landing page that promotes that product. Test your campaigns by sending 250 to 1,000 clicks to the page. Determine your conversion rate then, set your maximum cost per click. Control advertising expenditures by setting daily budget, keyword targeting and negative keywords options.

Are you wasting good traffic?

Do you want to quintuple your earnings and your conversion rate? Then build a list.

Create an auto-responder series and encourage visitors to sign up for a free downloadable report or weekly tips. Invite subscribers to revisit your site by following up with topical information, new product and discount offers.

Invest an hour or two each week to communicate with your current subscribers. It is cheaper, more valuable and more fun than building new PPC campaigns to attract more nameless traffic.

Does your site fail to stack up against the competition?

What sets super-affiliates – the 5 percent of affiliates who sell 95 percent of a program’s products – apart from their peers?

Low-earning affiliates use the same old merchant copy or private-label rights articles to save time and energy; super-affiliates write their own articles, reviews and endorsements. Super-affiliates provide contact information and answer visitors’ questions. They create forums to build community and improve visitor retention rates. Super-affiliates survey their visitors and then give them what they want.

Give your visitors more than they expect and they’ll return the favor.

Do your visitors know you? Although your site may be hugely informative, it may lack repeat visitors because it fails to entertain or provoke curiosity.

The remedy is simple: Brand yourself. Stand apart from the vast majority of sites on the Web, which are completely boring and anonymous. Inject your humorous, witty or even curmudgeonly personality.

Are you working from a plan? Are you patient and persistent?

As the old saying goes, “Fail to plan, plan to fail.” Plan your site from the ground up before registering a domain or opening your HTML editor. Act on and stick with your plan.

Also, when you give up on a project too soon, you guarantee failure. So, put any unrealistic expectations of overnight riches aside, accept that there is work to do and stay with your project for the long haul.

Use the points above to determine whether your site hits or misses the mark. Implement the recommended solutions if required.

Don’t be afraid to make mistakes. It’s a safe bet that you will make some along the way. It’s not likely that any one mistake will kill your affiliate business. Simply correct the error and go on. The worst mistake a new affiliate can make is not to learn from their mistakes. The best thing that you can do, however, is to learn from the mistakes of others.

All mistakes are just opportunities in disguise.

ROSALIND GARDNER is a super-affiliate who’s been in the business since 1998. She’s also the author of The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online. Her bestselling book is available on Amazon and SuperAffiliateHandbook.com.