New 2017 BLUE BOOK Top 20 Rankings Are In
mThink has announced their new BLUE BOOK rankings of the Top 20 Performance Marketing Networks, providing the only independent, unbiased, research-based rankings in the industry. The BLUE BOOK tables present the best cost-per-sale and cost-per-acquisition networks in the world, as chosen by the advertisers and publishers of the international performance marketing community.
The Top 20 CPA Networks rankings are topped by Clickbooth, followed by MaxBounty. It was an extremely tight contest between the best CPA networks with great performances by Peerfly, W4 and Madrivo respectively. Among the Top 20 Affiliate Networks, Rakuten remains in the top spot for cost-per-sale networks six years running. Other networks are growing stronger, with zanox Group acquiring ShareASale via Affiliate Window and eBay Enterprise being resurrected as Pepperjam. Avangate and Amazon remain strong contenders as #4 and #5 in the rankings.
The BLUE BOOK Top 20 rankings are the result of an industry-wide survey of over 25,000 advertisers, publishers and agencies, combined with expert views from a Blue Ribbon Panel of industry insiders, traffic data and measures of industry influence and reputation. For networks that make it on to a BLUE BOOK Top 20 list, it is a mark of their reputation, service and the high-regard in which they are held.
“The pace of change in the affiliate marketing industry is accelerating. 2016 saw a year of ongoing consolidation of the performance marketing sector and the increasing integration of networks into the broader MarTech ecosystem.” said Chris Trayhorn, founder of the BLUE BOOK Top 20 and CEO of mThink. “The BLUE BOOK Top 20 rankings help advertisers and publishers cut through the clutter to find the quality networks that are best suited to their needs.”
Erin Cigich, CEO of Clickbooth noted, “Clickbooth is honored to be selected as the industry’s #1 CPA network. As #1, we promise to continue our tireless efforts toward providing technology and solutions that maximize results for advertisers and affiliates.”
“It is an honor to receive this award that is based on a survey of advertisers, publishers and fellow industry experts for the sixth year running,” said Adam Weiss, GM and SVP of Rakuten Affiliate Network. “As affiliate marketing evolves alongside modern technology, we pride ourselves in innovating ahead of the curve, but also in remaining true to what is considered the core of affiliate marketing. The ability to look ahead, combined with years of experience, creates maximum value for our publishers and advertisers.”
About BLUE BOOK Top 20
The BLUE BOOK Top 20 is a research project compiled and published mThink. It is the only independent ranking of the best CPA and affiliate networks that is carried out on a annual basis. Based on an industry-wide survey of 25,000 merchants and publishers, backed up by a Blue-Ribbon Panel of 14 industry experts, the BLUE BOOK is the trusted guide for publishers and advertisers.