Tip of the Week by Chris Trayhorn, Publisher of mThink Blue Book, March 28, 2009 Linkshare has a nice little graphic showing the breakdown in sales from last year around the Easter period. Apparently people eat a lot: food and candy combined represents three times more sales than any other group. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.