Take 6 Steps To Improve Your Mobile SEO by Chris Trayhorn, Publisher of mThink Blue Book, March 12, 2014 Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google’s search algorithm, especially following the recent Hummingbird update. Google’s mobile focus is shifting from keywords to search intent. In other words, mobile searchers are typically seeking to solve a problem and take immediate action, so Google gives juice to elements that facilitate that. Jar Creative has a great six step guide to improving your mobile SEO: “1. Determine popular use cases for your desktop visitors. Be sure not to overlook events such as contact information inquiries. List the use cases in order of both importance to both the business (e.g. registrations, newsletter, etc.) and to the visitor (e.g. blog posts readability, searching, etc.). 2. Think content-first. Determine the most important content blocks, and prioritize the placement for each page layout.” More here. Filed under: Mobile Marketing, Revenue Tagged under: Mobile, SEO About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.