Tag Archives: Website Design

How-To Post of The Week: Building A Niche Website

October 15, 2012

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The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This week a post that is terrific in its simplicity: how to publish a niche WordPress site that Does Not Suck. It is such a seemingly easy process yet suckitude reigns. Noobs (and really, […]

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Does Your Website Inspire Trust?

May 15, 2011

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The Secret to Building Instant Trust Online

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles that include our most trusted relationships, with those who are in our hearts at the very center.

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Your Web Design is Killing Your Conversion Rate

April 1, 2011

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Let me tell you an inconvenient truth – your baby is ugly.

No, I’m not offending your family genes. The “baby” I’m referring to is your website. The design elements that you’ve invested tons of time and money into have created severe problems that are contributing to your low conversion rates. To make matters worse, this predicament was completely avoidable: you have been a willing accomplice in your own undoing.

How did this happen?

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Tried and True Performance Strategies

October 22, 2009

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There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.

Feature Co-branded Messaging –
Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often have a very loyal member base to benefit from, maximizing conversions is obviously key.

How does one achieve this? Through co-branded initiatives.

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Capitalizing on Fame

October 22, 2009

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Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know about those old clichés. But I do know someone who proved that worldwide fame can come quickly.

For Mia Michaels, who was already well known in the dance industry, being a part of the TV show So You Think You Can Dance exposed her magnetic personality to millions of primetime television viewers. After years of hard work, Michaels became an instant celebrity.

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The Importance of Follow-through

July 1, 2008

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I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few months ago. I had no clue what I was doing, but I happened to be standing next to someone who was in the middle of a lesson. I watched closely and tried to apply what the trainer was telling his student to make my swing better. After a few tries, I was consistently driving that sucker over 100 yards – with some sense of control to boot. I realize this is no great feat, but I was thrilled! This was much better than my initial attempts – some of which went backwards (don’t ask…).

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Think Content First

April 1, 2008

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When customers start telling you that it’s time to update your website, you’ve waited too long. That’s the position that Chris George, CEO of Think First, was in when he emailed us asking to be considered for this edition of By Design Makeover.

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Late for a Date

January 1, 2008

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This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & Associates. I even said in my last article that, “By the time you read this article, the new design will be live on our site and we’ll have started crunching the analytics data.” Unfortunately, things didn’t quite work out that way.

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Passing the Test

September 1, 2007

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In the May/June Affiliate’s Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants for the purpose of program recruitment.

Wooing a super-affiliate over drinks and dinner with offers of exclusive landing pages, significantly higher-than-advertised commission rates, or showering them with free product samples will certainly get their attention, but it does not guarantee that you will get the heavy hitters to join your program, however.

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