Tag Archives: Targeted Communications

No Growth for CJ As ValueClick Takes A Pounding

August 8, 2013

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Commission Junction’s parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: “We are downgrading ValueClick to […]

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Performance Marketing Continues to Soar in the Travel, Tourism, and Leisure Sector

January 31, 2013

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Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*.  Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012.  […]

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Accelerate Marketing Productivity

June 28, 2007

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Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an enterprise marketing management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™, which uses a services-oriented architecture (SOA) that eliminates marketing as […]

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Surviving and Thriving in the Customer-Driven Age

June 28, 2007

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As the global economy has become more interconnected and “flat,” the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and new levels of accountability – already intense – have become an urgent reality in executive suites on every continent. Yet for all of these demands, […]

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Are They Hot or Not?

June 28, 2007

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A guide to aligning sales and marketing by implementing lead scoring.

The growth of the Internet has increased friction between sales and marketing. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. They’re using search, attending webinars, and downloading white papers.

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Marketo: SophisticatedYet Easy B-to-B Marketing Software

June 28, 2007

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Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation campaigns and lead management activities – including Email marketing, lead nurturing and lead scoring – to help marketers generate more sales-ready leads, shorten sales cycles and improve conversion rates. Marketo’s on-demand products are […]

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Customer Marketing Gets Organized

June 28, 2007

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Background Limited Brands, Inc. (LBI) is as much of a shopping- mall mainstay as food courts and teenagers. Founded in 1963, with one women’s apparel store in Columbus, Ohio, Limited Brands has grown into more than 3,500 stores and nine retail brands. Historically, Limited Brands has been viewed as a multidivisional, largely apparelbased, popular-priced retailer. […]

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CASE STUDY: Sara Lee

June 28, 2007

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Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries and markets with branded products in nearly 200 languages. Sara Lee International employs 137,000 people worldwide. Challenge In The Netherlands, the Shop Account Managers of Sara Lee International […]

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Microsoft® Dynamics – CRM As a Solution Platform

June 28, 2007

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A Powerful New Paradigm for Application Development

Microsoft Dynamics CRM has grown in popularity with businesses and organizations of all types because of its ease of use and effectiveness as a traditional customer relationship management (CRM) application.

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