Tag Archives: strategic planning

How to Effectively Monitor and Analyze Your Mobile Performance Campaign

October 28, 2013

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Monitor Mobile Campaigns Matomy

Over time many advertisers that get into mobile performance marketing will run into the same issue: how to balance quality and quantity. An advertiser’s goal is to pay a price that maximizes traffic volume but still backs out to its back-end goals. Achieving this goal can be challenging in mobile but is achievable by closely […]

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No Growth for CJ As ValueClick Takes A Pounding

August 8, 2013

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Commission Junction’s parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: “We are downgrading ValueClick to […]

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Rakuten LinkShare Study on Global Affiliate Marketing Uncovers Key Findings for Online Advertisers Expanding Overseas

June 18, 2013

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Rakuten Logo

NEW YORK CITY – June 18, 2013 – Rakuten LinkShare today announced the results from a commissioned study by Forrester Consulting on selling globally through the affiliate channel. The report, “Key Trends and Best Practices Selling Globally Via the Affiliate Channel,” provides insights into the ways advertisers are using the affiliate channel to reach new […]

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11 Mobile Media Buying Tips For Affiliates

June 11, 2013

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker

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10 Things You Never Knew About LinkConnector

January 31, 2013

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LinkConnector

LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly […]

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Performance Marketing Continues to Soar in the Travel, Tourism, and Leisure Sector

January 31, 2013

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Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*.  Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012.  […]

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Performance Marketing Industry Insights

December 11, 2012

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The AffiliateBenchmarks global research study collected data from over 9,500 affiliate marketing professionals including both publishers and advertisers. In this custom analysis,

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Surviving and Thriving in the Customer-Driven Age

June 28, 2007

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As the global economy has become more interconnected and “flat,” the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and new levels of accountability – already intense – have become an urgent reality in executive suites on every continent. Yet for all of these demands, […]

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Transforming the Marketing Planning Process

June 28, 2007

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In early 2006, SAP initiated a comprehensive program to transform its marketing planning processes, templates and tools. The goal was to have in place a revitalized marketing planning and execution program for calendar year 2007. Our organization has been extremely successful over the years in leveraging advanced marketing capabilities to maintain a dominant market position. […]

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