Tag Archives: strategic planning

How to Effectively Monitor and Analyze Your Mobile Performance Campaign

October 28, 2013

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Monitor Mobile Campaigns Matomy

Over time many advertisers that get into mobile performance marketing will run into the same issue: how to balance quality and quantity. An advertiser’s goal is to pay a price that maximizes traffic volume but still backs out to its back-end goals. Achieving this goal can be challenging in mobile but is achievable by closely […]

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No Growth for CJ As ValueClick Takes A Pounding

August 8, 2013

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Commission Junction’s parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed. Wall Street analysts, Needham & Co. said: “We are downgrading ValueClick to […]

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Rakuten LinkShare Study on Global Affiliate Marketing Uncovers Key Findings for Online Advertisers Expanding Overseas

June 18, 2013

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Rakuten Logo

NEW YORK CITY – June 18, 2013 – Rakuten LinkShare today announced the results from a commissioned study by Forrester Consulting on selling globally through the affiliate channel. The report, “Key Trends and Best Practices Selling Globally Via the Affiliate Channel,” provides insights into the ways advertisers are using the affiliate channel to reach new […]

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11 Mobile Media Buying Tips For Affiliates

June 11, 2013

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker

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10 Things You Never Knew About LinkConnector

January 31, 2013

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LinkConnector

LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly […]

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Performance Marketing Continues to Soar in the Travel, Tourism, and Leisure Sector

January 31, 2013

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Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*.  Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012.  […]

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Performance Marketing Industry Insights

December 11, 2012

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The AffiliateBenchmarks global research study collected data from over 9,500 affiliate marketing professionals including both publishers and advertisers. In this custom analysis,

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Building CRM 2.0: A New Model for IT Decision Making

June 28, 2007

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Not long ago, choosing customer relationship management (CRM) software was relatively simple, with one company, Siebel Systems, dominating the market. Even when competing vendors appeared, organizations were able to select their software by simply comparing product features to their checklist requirements. Nowadays, most organizations that try to follow the classic checklist approach soon find that […]

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Inflection Point Strategies for High Performance in the U.S. Biopharmaceutical Industry

June 28, 2007

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Figure 1: Industry Enterprise Value, Current Value and Future Value (2000–2005 Trend)

These are tough times for the U.S. biopharmaceutical industry. The sector has lagged behind the S&P 500 for the past two years, and investors have lost confidence in its ability to deliver future value to shareholders (see Figure 1). A host of related challenges compound the problem of slumping investor confidence. For one, product portfolios […]

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