• Why Do Some Networks Thrive While Others Die?

    How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, ... Read Article

    Successful Global Expansion Through The Affiliate Channel

    Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

    The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

    Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform ... Read Article

    Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality

    Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less ... Read Article

    Retargeting Will Transform Mobile Marketing in 2013

    The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

    Five Ways Mobile Can Succeed in the Affiliate Channel

    We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

    The Publisher’s Guide to Affiliate Marketing

    In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

    Avangate Affiliate Network

    Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and ... Read Article

    The Benefits Of Going Performance

    One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

    The CMO Guide to Affiliate Marketing

    Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

    Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

    Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

    Why You Should Embrace, Not Fear, Performance Marketing

    All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

    The Lead Generation Marketplace Grows Up

    The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it ... Read Article

    Q&A with LinkConnector on Event and Cookie Attribution

    How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

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