mThink

More and more global brands and agencies are moving large budget spends to performance-based marketing. They are, like most marketers, attracted not only to

How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, others survive and grow?

Certainly we’ve all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed [...]

This is a call to action for all networks, affiliates, and advertisers. Performance marketing is one of the fastest growing industries in history and its not going away.

LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly [...]

Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 – an amazing performance for a network that was founded only two years earlier. During that [...]

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to

Increasing sales volumes is a critical task for affiliate managers, but is a simple increase in commission the best way of achieving that goal? Traditionally, the