Tag Archives: Revenue Magazine

The Two Rules Of Mobile-First Marketing

March 17, 2014

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Mobile

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone.

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How to Survive the Challenging Online M&A World

March 5, 2014

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Mergers & Acquisitions

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an […]

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Mobile Is The New Black

February 26, 2014

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Mobile

We have all been hearing about it. Mobile. Next to the other hot topic, “content marketing”, it has pretty much been the buzzword for some time. There is good reason

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10 Ways To Boost Revenue in 2014

February 18, 2014

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Given that industry analysts at Forrester predict that the affiliate marketing industry will grow to $4.5B by 2016, now is the perfect time to refine your program, pick up some new, good habits, and set the foundation for a record setting 2014. Here are 10 recommendations to help in this. 1. Leverage the channel’s strengths. […]

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Assessing 5 Growth Areas of Performance Marketing in 2014

February 18, 2014

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Multi Channel Marketing

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the

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New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

February 3, 2014

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7 Point Check List

There are a number of things that might impede the performance of your affiliate program.

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BLUE BOOK #1 CPS NETWORK

January 12, 2014

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Rakuten LinkShare The Best CPS Network In The World Rakuten Linkshare repeats their #1 ranking from last year in what was an incredibly close competition. Some big account wins from major ecommerce customers together with a focus on service carried them over the line. “In a year of unprecedented change for our industry, Rakuten LinkShare […]

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The Best Performance Marketing Networks in the World

January 12, 2014

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This year the BLUE BOOK survey attracted 50% more respondents than ever before, making it the largest research survey in the performance marketing industry. Tens of thousands of industry professionals came together to identify the best affiliate and CPA networks in the world. Within these pages you will find 40 of them, as chosen by […]

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Succeeding in the New Mobile App Economy

December 18, 2013

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A new and prosperous marketing ecosystem is taking shape around mobile apps, creating major revenue opportunities for publishers and a new set of

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