Tag Archives: Program Management

Are You Asking for It? You’d Better!

September 10, 2013

Comments Off

Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

Continue reading...

MediaWhiz Retires MonetizeIt Brand – Expands Campaigns Worldwide

June 29, 2013

Comments Off

MediaWhiz

The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its effects are now being seen. MediaWhiz announced today a “brand consolidation” that will retire their long-lived MonetizeIt, TLA and White Delivery brand names. Instead, the MediaWhiz brand name will be applied across all […]

Continue reading...

The Agency’s Guide To Performance Companies

May 1, 2013

Comments Off

More and more global brands and agencies are moving large budget spends to performance-based marketing. They are, like most marketers, attracted not only to

Continue reading...

Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

3 Comments

The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

Continue reading...

SmarterChaos.com Forges Strategic Alliance with Credit.com

January 16, 2013

Comments Off

Smart Chaos and Credit Com

Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com.  SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal.  This deal represents a strong […]

Continue reading...

Does Increased Commission Actually Generate More Sales?

January 15, 2013

Comments Off

Success

Increasing sales volumes is a critical task for affiliate managers, but is a simple increase in commission the best way of achieving that goal? Traditionally, the

Continue reading...

5 Performance Marketing Tips For Brand Managers

December 10, 2012

Comments Off

 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

Continue reading...

Avangate Affiliate Network

December 10, 2012

Comments Off

Avangate Tracking

Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and so deserves a closer look. Judging by what we have seen this year and the early survey results for 2013, that position seems likely to improve. We will see for sure when the […]

Continue reading...

The Benefits Of Going Performance

December 6, 2012

Comments Off

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

Continue reading...