• Q&A: Peter Fader

    Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise ... Read Article

    Old School, New School… And How They Relate to Marketing

    We all want to be new school and know the latest hit song (via iTunes). I wouldn't know what that was without ... Read Article

    Is Your Marketing Organization Ready To Change Its MO?

    It can sometimes be difficult to determine whether your company is ready to implement "Marketing Operations." As described in "7 Deadly Sins" ... Read Article

    Solving Marketing's Seven Deadly Sins

    Busy corporate marketing groups can be so focused on tactics and firefighting, they jeopardize their marketing investment. Overreacting to events, tackling symptoms ... Read Article

    Q&A: Larry Weber

    Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of ... Read Article

    Q&A: Alex Kormushoff

    As senior vice president of worldwide field operations at SPSS, Alex Kormushoff is responsible for leading the sales, services and marketing organizations ... Read Article

    Web Analytics 2.0: A New Measurement Strategy For Marketing 2.0

    In 2004, when I wrote my first book, Web Analytics Demystified: a Marketer's Guide to Understanding How Your Web Site Affects Your ... Read Article

    Marketers Know They Aren't Calculating Digital Advertising ROI Correctly

    Marketers don't need to change the way they think. They just need new digital marketing technology and measures that conform to the ... Read Article

    Lead Generation for The Next Generation

    When you think of lead generation, do you think of:

    Web 2.0 and the Corporate Website: Technology That Can Boost or Cripple Your Online Presence

    Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community participation combined with leading-edge ... Read Article

    The Future of SEO Is Now

    Overview Since June 2005, when Google unveiled its plans to make personalization the default setting for Google Accounts, and continuing through April ... Read Article

    Marketers Need a Seat At the Revenue Table

    Who's in charge of revenue at your company? In most B-to-B companies, the sales department is the primary and exclusive owner of ... Read Article

    Q&A: Gayle Guzzardo

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

    Rep Firm or Ad Network: Who's King of the Digital Jungle?

    Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory on the major portals ... Read Article

    Leader of the Brand

    Effective branding creates and maintains relationships with customers; it's very much an ongoing, dynamic process. Email's place in that cycle must be ... Read Article

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