Tag Archives: mtadmin

Mobile Commerce Up By 313%

May 23, 2012

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Performance marketing is driving huge gains in mobile commerce in Europe according to the latest figures released by zanox. 2011-Q4 was up 313% year-on-year across their entire European network. Through the whole of 2011 zanox tracked over 2 million mobile transactions – one every 15 seconds. The iPad is the big driver representing more than 50% of total m-commerce revenues. The iPhone actually generates more transactions than the iPad but they tend to be smaller sales: the iPhone represents 38% of total mobile transactions but only 25% of revenue.

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Travel Vertical Heats Up For Summer

April 26, 2012

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comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and booking their summer vacations. Travel Information sites were up the most with an average increase of 10% which is good news for affiliates.

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The Power of Performance Marketing

April 5, 2012

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As the performance marketing industry continues to evolve, affiliate marketers still face difficulties in effectively communicating the strengths of the channel due to traditionally negative perceptions of affiliates.

Therefore it’s about time someone praised the intrinsic worth of our often criticized and misjudged channel, and stated a positive case for affiliate marketing:

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Press Release: buy.at Proves the Value of Healthy Affiliate Programs

March 21, 2012

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March 22, 2012

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Yahoo Demands $4.8 Million From CX Digital Associated Company

February 7, 2012

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Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. Yahoo! claims the money is due as a result of "low quality traffic, ranging back over many months during 2011." Cyberplex Inc., the Canadian company that owns the Tsavo Media and CX Digital brands, announced that the demand has come "notwithstanding the good quality score reports that had been provided" from Yahoo! through much of last year.

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Networks Die. Networks Grow.

November 16, 2011

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An Interview With Jason Spievak: Pay-Per-Call Performance Marketing

August 25, 2010

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Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.

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LinkShare: Leveraging Technology and Global Markets

January 1, 2009

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Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa “Yaz” Iida are both veterans of LinkShare’s parent company Rakuten.

Lisa Picarille: LinkShare is the only major network to have co-presidents. Give me the break down of your duties.

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ShareASale: Size Doesn’t Matter

January 1, 2009

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ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton has earned the respect of the industry and garnered a dedicated following of merchants and affiliates by taking a firm stand on issues. His company is the only network that does not allow downloadable applications of any kind. His personal style and outspoken views on important issues are reflected in this wide-ranging interview.

LP: How does that impact the company?

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