Performance marketing is driving huge gains in mobile commerce in Europe according to the latest figures released by zanox. 2011-Q4 was up 313% year-on-year across their entire European network. Through the whole of 2011 zanox tracked over 2 million mobile transactions – one every 15 seconds. The iPad is the big driver representing more than 50% of total m-commerce revenues. The iPhone actually generates more transactions than the iPad but they tend to be smaller sales: the iPhone represents 38% of total mobile transactions but only 25% of revenue.
Tag Archives: mtadmin
April 26, 2012
comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and booking their summer vacations. Travel Information sites were up the most with an average increase of 10% which is good news for affiliates.
April 5, 2012
As the performance marketing industry continues to evolve, affiliate marketers still face difficulties in effectively communicating the strengths of the channel due to traditionally negative perceptions of affiliates.
Therefore it’s about time someone praised the intrinsic worth of our often criticized and misjudged channel, and stated a positive case for affiliate marketing:
March 21, 2012
March 22, 2012
February 7, 2012
Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. Yahoo! claims the money is due as a result of "low quality traffic, ranging back over many months during 2011." Cyberplex Inc., the Canadian company that owns the Tsavo Media and CX Digital brands, announced that the demand has come "notwithstanding the good quality score reports that had been provided" from Yahoo! through much of last year.
November 16, 2011
August 25, 2010
Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.
January 1, 2009
Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard’s rise through the ranks – starting at BeFree back in the day and then at CJ as director of publisher services – gives her a wide variety of network experience to draw upon. Since Pollard took over, CJ has undergone some changes.
Lisa Picarille: You’ve been running Commission Junction for over a year now. What’s changed at CJ?
January 1, 2009
The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick to search giant Google. After more than a decade in the online marketing space, Performics became the Google Affiliate Network – gaining all the cachet of an association with Google, along with concerns from the privacy advocates about Google having too much information on advertisers and publishers. Chris Henger, group product manager for Google Affiliate Network, addresses those issues and talks about where GAN is headed.