Tag Archives: Mobile

Mobile-Specific KPIs Drive Results

June 25, 2014

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Arrow Clickthru

It’s hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers still don’t optimize campaigns for mobile. What’s worse, is that when two-thirds of email messages are opened on mobile devices, only a tiny minority of email campaigns utilize mobile-optimized or responsive landing pages.  […]

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Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014

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Rakuten Logo

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and […]

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The Future of The Domain Industry: Mobile Search and Pay-per-Call

March 18, 2014

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worlds collide

Internet marketing has remained extremely fascinating over the last 15 years because of previously unrelated industries eventually crashing into each other, often creating new opportunities for profit and growth. It’s still happening today between the domain industry and the mobile marketing industry. The domain industry goes back to the beginning of the Internet, of course, […]

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The Two Rules Of Mobile-First Marketing

March 17, 2014

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Mobile

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone.

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The State of Mobile

March 12, 2014

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UsablenetInfographic

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for shopping. And over half a billion mobile devices were added into the marketplace last year. It’s not exactly news that mobile is exploding, but it’s good to be reminded of it now and […]

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Take 6 Steps To Improve Your Mobile SEO

March 12, 2014

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responsive-design

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google’s search algorithm, especially following the recent Hummingbird update. Google’s mobile focus is shifting from keywords to search intent. In other words, mobile searchers are typically seeking to solve a […]

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Adding Context to Location Leads to Higher Conversions

March 12, 2014

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PhoneStore

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics that local marketers need to keep front and center. Mobile devices offer marketers an incredible channel to potential customers, but Deborah Lance believes it’s critically important that campaigns don’t simply use location as […]

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Google’s click-to-call Drives Engagement

March 12, 2014

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Google click2call

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with the 94% of smartphone users that have needed to call a business directly after searching, and you have a compelling argument for click-to-call technology. 72% of click-to-call conversations last longer than 30 seconds, […]

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Mobile Is The New Black

February 26, 2014

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Mobile

We have all been hearing about it. Mobile. Next to the other hot topic, “content marketing”, it has pretty much been the buzzword for some time. There is good reason

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