mThink

comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting [...]

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, [...]

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already [...]

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to

We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when compared to the volume of commerce already taking

With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google’s mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple’s alternative is [...]

Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension of its “ad exchange layer” concept in which, rather than creating its own ad network, Facebook instead layers its demographic- and interest-based targeting on top of existing networks. If you wanted to know [...]

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, [...]

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly three times the eCPM that Facebook’s standard desktop newsfeed ads attract. More on Facebook’s mobile ad performance from TechCrunch: Meanwhile, a quick look at a campaign in [...]