Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers
Tag Archives: merchants
November 8, 2012
October 29, 2010
How Should You Run Your Affiliate Programs?
New advertisers looking to make a start in affiliate marketing or thinking of launching an affiliate program almost always begin with one question: “Should I sign up with an affiliate network or invest in a solution to run my program in-house, instead?” But this is a question that it is useful for even very experienced advertisers to review on a regular basis. The answer depends on a number of factors. I find it helps to look at it from two perspectives: one from that of an advertiser (or online merchant), and one from that of an affiliate.
February 4, 2010
Affiliate marketing is a much-coveted career path in the business of online moneymaking. After all, it’s convenient, it looks easy enough and everybody’s doing it. But make no mistake: it’s a virtual jungle out there.
October 22, 2009
Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?
There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your friends and family not to shop there.
April 1, 2008
His speech is peppered with “awesome” and “ready to rock and roll,” as if he were fresh out of high school. He’s only 32 but he feels luck has a lot to do with his good fortune. He took what was basically an idea to sell jam and turned it into a successful online marketing company.
May 1, 2007
“You spammed me,” I said with a smile to the affiliate network manager standing next to me as we posed for a picture together at the last Affiliate Summit. Her smile suddenly disappeared.
Kind, compassionate and understanding person that I am, I fervently hoped to hear an honest, if not apologetic reply that would give me the slightest reason to consider ever doing business with her network’s merchants.
May 1, 2007
Many merchants and affiliates develop very close relationships with their account representative at the networks. These network reps often take on many roles including problem solvers, helpers, mentors, sounding boards, cheerleaders, and sometimes they end up being cherished friends.
September 1, 2006
Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea market similarly has become an international phenomenon, spurring the creation of cottage industries and sustaining thousands of small businesses.
And despite being one of the Internet’s forebears, the company is in many aspects just getting started. As eBay grows, so will the myriad of obvious and less-apparent methods that marketers can use to profit in, around and through eBay.