Tag Archives: Maj Vasigh

Compliance Means Reciprocal Accountability

January 3, 2012

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The FTC has put the affiliate marketing industry on notice that liability for unfair and deceptive advertising can potentially reach anyone in the chain between a seller and the ultimate consumer.  By broadly expanding their willingness to prosecute every stakeholder in the chain, the FTC has effectively spread the burden of assuring compliant marketing practices to everyone involved in the selling process.
 

This is actually a good thing. When life gives you lemons, make margaritas, right?

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