Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a [...]
Tag Archives: Legal
October 15, 2012
Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished “thin” content [...]
August 23, 2012
It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts [...]
August 2, 2012
It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and [...]
February 23, 2012
The FTC has reached a settlement in its case against Canadian online marketer Jesse Willms who was accused of raking in more than $450 million in bogus free trial offers for weight-loss, tooth-whitening, work-at-home and credit report products among others:
The Willms settlement order imposes a judgment of $359 million that will be suspended upon Willms’s surrender of bank account funds and proceeds from the sale of his house, personal property, and corporate assets, including a Cadillac Escalade, fur coat, and artwork.
February 1, 2012
The FBI’s case against MegaUpload appears to depend in large part on up to five years of internal email and IM conversations gathered by FBI spyware programs installed on the suspect’s computers. Documents filed by the US authorities discuss alleged conversations between senior MegaUpload management that were carried out over the Skype instant-messaging system. This is intriguing given that Skype claims not to retain messages beyond 30 days and the criminal investigation supposedly didn’t begin until early last year. So where did the FBI get those messages?
January 26, 2012
The always reliable Brian Krebs with an amazing story of Russian spammers, huge botnets and oddly named pwnsters.
January 23, 2012
Total Web traffic plummets after shutdown, giraffes, Aston Martins and world domination. How can you not love this story?
#1 The Name is Investor. Kim Tim Jim Investor Kim Dotcom was born Kim Schmitz, but before changing his name to Kim Dotcom he went by the moniker of Kim Tim Jim Investor - possibly the most awesome name of all time.
January 3, 2012
The remarkable popularity of online gambling in combination with the amount of money it generates has triggered a great deal of recent legislative discussion. A major part of these discussions has been the potential risks that online gambling poses to consumers and whether a federally regulated system would better protect consumers than the current offshore, unregulated marketplace.
But there are other fundamental issues too that have great relevance to the performance marketing community,