Tag Archives: Interview

Blue Ribbon Panelist Interview: Ricky Ahuja

April 13, 2016

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Interview: Ricky Ahuja

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? As a new affiliate I would identify up and coming niches that don’t have much competition. It’s almost pointless to compete in verticals with high competition because those markets are already saturated. Very […]

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Jackie Bates on Affiliate MarTech Opportunities

April 6, 2016

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Jackie Bates

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Jackie Bates: MarTech presents a huge […]

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Blue Ribbon Panel: Interview Melissa Feemster

April 5, 2016

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Interview with Milissa Feemster

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place […]

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Blue Ribbon Panel: Q&A with JP Sauve

March 31, 2016

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Q&A with JP Sauve

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I could about the industry, choosing a vertical and traffic source, and then signing up to a reputable network like MaxBounty.  From there […]

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Blue Ribbon Panel Interview: Cristian Miculi

March 28, 2016

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cristianmiculi

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Cristian Miculi: I don’t see why […]

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Q&A: Geno Prussakov on Affiliate Marketing Hot Topics

March 25, 2016

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genoprussakov

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? Evgenii “Geno” Prussakov: In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that more than 88% of […]

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Blue Ribbon Panel Interview: Nicolas Chrétien

March 17, 2016

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Interview: Nicolas Chrétien

Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry? I don’t agree with the future-tense implication that big data hasn’t yet made its impact—because it has. It’s impacting the performance marketing industry everyday. Indeed, it’s more than an impact — one might even say it’s a revolution. Business intelligence and […]

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Interview with CEO Ronen Hamatian

March 14, 2016

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Interview with CEO Ronen Hamatian

Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in […]

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Blue Ribbon Panel Interview with Cristian Miculi

March 4, 2016

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cristianmiculi

1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? Why? Overall I believe it’s easier – there are many sources of education out there plus there are many tools to help you get and crunch data in order to be able to […]

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