Tag Archives: Interview

Blue Ribbon Panel: Interview with Linda Woods

December 21, 2015

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madrivo

What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more

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Blue Ribbon Panel: Interview with Nicholas Chrétien

December 18, 2015

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Nicholas Chrétien

What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the […]

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Blue Ribbon Panel: Interview with Geno Prussakov

December 17, 2015

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genoprussakov

Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of all sizes and verticals must take

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Blue Ribbon Panel: Interview with Jackie Bates

December 16, 2015

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Jackie Bates

What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s  search engine developments purported to surpass Google’s search capabilities (and challenge Twitter’s) combined with payment integration and buy buttons as the upcoming new norm in the social realm, we will […]

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Blue Ribbon Panel: Interview with Peter Tarr

December 14, 2015

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Peter Tarr

What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not […]

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Blue Ribbon Panel: Interview with Melissa Feemster

December 7, 2015

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melissafeemster

What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  It will be the year when O2O goes from a “test idea” to a true focus for large retailers.  With 75% of consumers using their mobile devices in store to read reviews, find […]

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Blue Ribbon Panel: Cristian Miculi

November 16, 2015

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cristianmiculi

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due […]

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Blue Book Panel: Interview with Linda Woods

November 13, 2015

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lindawoods

What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing line between older legacy networks that don’t offer this key differentiator and newer, innovative networks that do. Retailers want more and more granular looks at the consumer’s path to the buy button, and […]

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Blue Book Panel: Interview with Melissa Feemster

November 10, 2015

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melissafeemster

In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue […]

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