LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly [...]
Tag Archives: Interview
November 6, 2012
Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have [...]
August 29, 2012
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is [...]
January 3, 2012
As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot.
RP: Tell us a little about Sponsormob and how it got started.
January 3, 2012
MaxBounty is a CPA network that has been a Blue Book Top 20 pick from the very beginning. Based in Canada, the network has weathered the storms of the last two or three years and come through stronger than ever. We recently caught up with the CEO, JP Sauve, to find out what makes MaxBounty tick.
May 5, 2011
Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. Pace Lattin fits that description perfectly. He founded a leading online media publication, ADOTAS; he was a major player in the display advertising space and he now runs Inside The OfferVault, a newsletter focused on the CPA industry. He’s never short of an opinion, that’s for sure, so we were happy to catch up with him recently to find out what makes him run.
April 23, 2011
It is always interesting here at Revenue Performance when the first results come in from the BLUE BOOK survey of advertisers and publishers. Most exciting is to see a network rising in the rankings, showing the result of them working hard to make a good impression with their partners.
Bulldog Media’s CommissionSoup is one that caught the eye in our last survey, and we recently sat down with their President and cofounder, Darin Namken, to find out more about what makes them tick.
November 15, 2010
After Revenue Performance published the Top 20 CPA Networks and Top 20 Affiliate Networks, the blogosphere went into overdrive with reactions to the list, and speculation regarding who made the list and why. Wanting to sift through the noise, Blue Phoenix reached out to Founder and Editor Chris Trayhorn to get the answers straight from the horse’s mouth.
August 25, 2010
Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.