Tag Archives: Industry Trends

Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season

March 25, 2014

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Rakuten Logo

Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing network for the 2014 Valentine’s Day shopping season. Specifically, the company reported the following results for the period of January 24 through February 13, 2014 when consumers spent an estimated $17.3B in the […]

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The Future of The Domain Industry: Mobile Search and Pay-per-Call

March 18, 2014

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worlds collide

Internet marketing has remained extremely fascinating over the last 15 years because of previously unrelated industries eventually crashing into each other, often creating new opportunities for profit and growth. It’s still happening today between the domain industry and the mobile marketing industry. The domain industry goes back to the beginning of the Internet, of course, […]

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The State of Mobile

March 12, 2014

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UsablenetInfographic

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for shopping. And over half a billion mobile devices were added into the marketplace last year. It’s not exactly news that mobile is exploding, but it’s good to be reminded of it now and […]

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Programmatic Premium Advertising? What The Heck?

March 12, 2014

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programmatic premium

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in […]

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How to Survive the Challenging Online M&A World

March 5, 2014

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Mergers & Acquisitions

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an […]

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Mobile Is The New Black

February 26, 2014

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Mobile

We have all been hearing about it. Mobile. Next to the other hot topic, “content marketing”, it has pretty much been the buzzword for some time. There is good reason

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10 Ways To Boost Revenue in 2014

February 18, 2014

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rr

Given that industry analysts at Forrester predict that the affiliate marketing industry will grow to $4.5B by 2016, now is the perfect time to refine your program, pick up some new, good habits, and set the foundation for a record setting 2014. Here are 10 recommendations to help in this. 1. Leverage the channel’s strengths. […]

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Assessing 5 Growth Areas of Performance Marketing in 2014

February 18, 2014

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Multi Channel Marketing

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the

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REVTalks: A New Event for Revenue Marketers

February 13, 2014

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RevTalks 2014

The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of marketing deep into the sales funnel. Marketing has changed dramatically over the last 20 years. The rise of the Internet has driven not just a movement of budgets from offline channels towards online, […]

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