Tag Archives: Industry Trends

Digital Raves Announces Full Performance Marketing Services with Global Capabilities

April 27, 2016

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Digital Raves Logo

April 27, 2016, Hong Kong – Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many

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Addiliate Announces New Features

April 5, 2016

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Addiliate

Press Release – Barcelona, Spain, April 5, 2016 – Since 2010, the team of Addiliate has been working towards a clear goal: build the best performance marketing network…

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Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years

February 4, 2016

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Rakuten Marketing

Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate Network NEW YORK, NY–(Marketwired – Feb 4, 2016) – Rakuten Marketing today released findings of a survey Rakuten Affiliate Network commissioned to Forrester Consulting on the perception and effectiveness of affiliate marketing programs. Among the results, nearly […]

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Blue Ribbon Panel: How To Choose A New Network

October 21, 2015

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blueribbonpanel

Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose between the 500 networks your team found in a quick search online? Who would you talk to? Who could you trust? Or put yourself in the position of a big publisher wanting to […]

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Tips for a Successful Holiday Shopping Season

October 13, 2015

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Beautiful woman shopping online for Christmas.

As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the holiday predictions and planned accordingly with a goal to exceed last year’s sales and successes in mind. It is never too late to make adjustments to your holiday shopping marketing strategies. Sometimes, it […]

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Welcome to This Year’s BLUE BOOK Top 20 Network Survey

August 20, 2015

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bluebook_survey

We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. Vote Now !

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Incentive Marketing Scientists?

June 3, 2015

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image001

 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had […]

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Advertisers, STOP mispricing your CPA leads!

April 20, 2015

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Stop Wasting Money v2

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the […]

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The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015

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Transparency

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

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