Tag Archives: Industry Trends

Welcome to This Year’s BLUE BOOK Top 20 Network Survey

August 20, 2015

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CPS & CPS Network Rankings

We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. This is the sixth year of the survey and your views are more important than ever. The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced […]

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Incentive Marketing Scientists?

June 3, 2015

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 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had […]

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Advertisers, STOP mispricing your CPA leads!

April 20, 2015

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Stop Wasting Money v2

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the […]

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The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015

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Transparency

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

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4 Key BLUE BOOK CPA/CPS Network Survey Insights

February 25, 2015

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CPA and CPS 3

A month on from the headline-grabbing announcement of the results, we thought we’d

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Secrets of Social Media Conversion

November 27, 2014

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Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn’t convert […]

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Four ways Advertisers (and Affiliate Marketers) Can Grab the Long Tail

November 18, 2014

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The Long Tale

Traditionally, affiliate programs have relied on large publishers to drive the bulk of their

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ClickDealer Becomes Certified Google Partner

November 10, 2014

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Google Partner

PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 – Web giant Google recently recognized ClickDealer, a performance-based Internet Marketing company specializing in Cost-Per-Action campaigns, as a certified Google Partner. ClickDealer is proud to be affiliated with the world’s most powerful search engine, […]

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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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