mThink

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already [...]

Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 – an amazing performance for a network that was founded only two years earlier. During that [...]

Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com.  SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal.  This deal represents a strong [...]

Press Release TEL-AVIV and NEW YORK (January 7, 2013) On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of MediaWhiz, an integrated digital media agency. Hakan Linskog, former CEO of Neverblue, has been named CEO of MediaWhiz. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive [...]

Press Release NEW YORK CITY – November 27, 2012 – Rakuten LinkShare today announced significant growth for its performance marketing network in the third quarter of 2012. The company reported same-store sales in the United States, Canada, the United Kingdom, and Japan while also launching services in Australia. The growth of the network reflects the [...]

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a [...]

If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that – surprise! – clicks aren’t important. Reach and frequency are what matters. Facebook [...]

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are [...]