Tag Archives: Hosted Solutions

Laying the Foundation for Long-Term CRM Value

June 28, 2007

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After wrestling with first-generation customer relationship management solutions that were difficult to use, customize and integrate, organizations have learned the importance of having a CRM solution that is flexible enough to fit the way they do business – a solution that enables improved customer loyalty and profitability and supports innovation across the whole organization. This […]

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Enable the Customer-Centric Enterprise

June 28, 2007

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With the most comprehensive and flexible customer relationship management (CRM) offering on the market today, SAP is setting a new standard for the way companies interact with their customers and partners. Addressing the strategic needs for CRM in more than 25 industries, SAP is helping companies like yours make the most of relationships with customers […]

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INTERVIEW: William Schnabel

June 28, 2007

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CRM: What new business and operational issues can now be solved using CRM? William Schnabel: Traditionally organizations have used CRM applications to help drive efficiencies in their sales process, but salesforce automation systems have not inherently provided the marketing and sales results needed to grow new business. To realize a positive ROI on marketing and […]

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A Systematic Approach Is Critical for Demand Development Success

June 28, 2007

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Bulldog Solutions’ 5Ms framework helps business-to-business marketers achieve sustainable, measurable results designed to meet specific sales and marketing goals. Most seasoned marketing executives have come across the 4Ps at some point in their careers: product, price, place and promotion. This structure for the marketing mix, developed many decades ago, has weathered the years well. Of […]

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Are They Hot or Not?

June 28, 2007

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A guide to aligning sales and marketing by implementing lead scoring.

The growth of the Internet has increased friction between sales and marketing. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. They’re using search, attending webinars, and downloading white papers.

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Blind Date to White Wedding: Best Practices in Lead Nurturing

June 28, 2007

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Conversely, everyone loves weddings. The flowers, the tradition, the drunken dancing at the reception, you can find something you like. Everything that comes in between is the interesting part. When you’re dating, you’re learning about each other: what you like to do, the things he doesn’t eat, the stuff she does on Saturdays. And you’re […]

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How Marketers can Earn a Seat at the Revenue Table

June 28, 2007

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Who’s in Charge? Who is in charge of revenue at your company? In most B2B companies, the Sales Department owns the revenue pipeline. Sales and revenue just seem to go together, so much that some people use the words as synonyms (e.g. “last quarter’s sales grew 10%”). Marketing may play a supporting role by supplying […]

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Marketo: SophisticatedYet Easy B-to-B Marketing Software

June 28, 2007

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Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation campaigns and lead management activities – including Email marketing, lead nurturing and lead scoring – to help marketers generate more sales-ready leads, shorten sales cycles and improve conversion rates. Marketo’s on-demand products are […]

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Three Strikes and You’re Out

June 28, 2007

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Why Marketing Automation Failed the First time, and Why This Time is Different

Matt Williams, a Golden-Glove winning second baseman, was a promising batter but couldn’t hit a curveball. He had potential but the wrong strategy. What did he do? He revamped his swing – and dramatically improved his batting average, not to mention his salary.

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