Tag Archives: Fraud

Understanding Contractual Indemnity Obligations

December 18, 2013

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Contract

Just about every contract contains an indemnity provision. However, more often than not this section is overlooked as being inconsequential. The reality is that the breadth of an indemnity clause could have enormous financial repercussions on all contracting parties. Simply stated, indemnity allows the “indemnitee” to shift responsibility and seek reimbursement for the entire amount […]

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Infographic from Dedicated Media

December 10, 2013

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Dedicated Media Infographic

Check out this recent infographic on traffic fraud from Dedicated Media.  Bots, bots and more bots.  

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Why Do Some Networks Thrive While Others Die?

April 17, 2013

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Men Of MaxBounty

How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, others survive and grow?

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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FTC Roundup Of The Month

October 15, 2012

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Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems…to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More]  ”This huge judgment serves notice to anyone […]

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$2 Million Refunded From “Google Money Tree” Scam

September 20, 2012

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The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By deceptively using the name and logo of the Internet search company Google Inc. and falsely promising that consumers could earn $100,000 in six months, the FTC charged, […]

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Summer Conference Recap: Accountability and Compliance Take Center Stage

August 23, 2012

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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts […]

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Walking the Line Between Commerce and Regulatory Compliance

August 2, 2012

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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and […]

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Affiliates Still Losing Commissions To Cookie-Stuffing

June 28, 2012

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The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by […]

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