mThink

comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting [...]

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to [...]

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused [...]

If you are interested in what’s happening online and in the start-up community in Russia – and you should be – then let me introduce you to our favorite Russian website, The Runet. They’ve just produced a report on the indsutry in Russia in partneship with the IAB which has some great insights.

- out of a total population of 143 million, only 57 million use the Web each month. Growth opportunity!
- 2011 eCommerce growth: 30%, to a total of $8 billion.
- online advertising growth in 2011: 57%

80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the results of their new poll carried out with Ipsos, seems surprised by this statistic but I only wonder who the heck are the 20% who actually have responded to a Facebook ad? Who knew that people still looked at those ads?

The online poll also found that over a third of Facebook users are spending less time on the site than they were six months ago.

comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and booking their summer vacations. Travel Information sites were up the most with an average increase of 10% which is good news for affiliates.

For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to buy targeted traffic in these markets. Nanigans is a company that provides Facebook ad campaign management and this week they launched a new infographic that draws from 175 billion ads impressions managed by them in 2011.

We all love a good infographic so in the first of a regular series we bring you our Infographic Of The Week: Are You Running Enough Tests On Your Website.

Check out why companies that test more enjoy better conversion rates and what they actually test for after the jump.

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog.