Tag Archives: Conversion

Which Social Media Sites Drive Most Conversions?

March 12, 2014

Comments Off

social-growth crop

Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they’ve produced a great infographic (after the jump). Sample takeaways: – 85% of orders via social traffic came through Facebook; – Instagram generates higher order values than FB or Twitter; – Facebook also has the […]

Continue reading...

The Number One Cause of Checkout Abandonment

November 4, 2013

Comments Off

Shopping Cart Abandonment

What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are my shipping costs?’ So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent […]

Continue reading...

Understanding the Modern Payday Loan

October 1, 2013

Comments Off

Payday Loan

The need for people to have access to small, short terms loans is not a recent phenomenon. Payday loans and their equivalents have a long history. Over time, of course, the industry that provides such loans has evolved and grown. Pre-computer age payday loan transactions took place in storefronts. Just as almost every other kind […]

Continue reading...

Jay Weintraub Named to Datalot Board of Directors

August 7, 2013

Comments Off

Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with advertisers and service providers Brooklyn, NY – August 7, 2013 – Datalot, an innovator of customer acquisition technology, today announced that Jay Weintraub, founder and CEO of the LeadsCon conference series, has joined […]

Continue reading...

Retargeting Will Transform Mobile Marketing in 2013

January 15, 2013

Comments Off

Mobile Retargeting

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to

Continue reading...

Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

Comments Off

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

Continue reading...

The Future Is Bright for Digital CPS

September 10, 2012

Comments Off

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital […]

Continue reading...

Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

Comments Off

Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

Continue reading...

Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

July 12, 2012

Comments Off

  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to […]

Continue reading...