mThink

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital [...]

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is [...]

  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to [...]

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly three times the eCPM that Facebook’s standard desktop newsfeed ads attract. More on Facebook’s mobile ad performance from TechCrunch: Meanwhile, a quick look at a campaign in [...]

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full [...]

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than average CTR on the Google Display Network. In figures, average CTR on GDN is 0.4%, on the average ad banner in the USA it is 0.1%, while on Facebook it’s just 0.051%. These figures come at a time when, according to TBG, Facebook ad rates increased by 40% in the year to 2012-Q1.

PPC analytics company Wordstream has pulled together this info and much more on their latest infographic which compares the relative effectiveness of the Facebook and Google offerings.

Every day we see more reports on the inexorable rise of mobile. From Apple’s stock price to the market penetration of mobile devices worldwide – see below for an eye-watering statistic – it is ever clearer that mobile is already a key driver of online marketing. If you believe, as I do, that everything is moving towards performance marketing, then the subject of how and where these trends coincide becomes critical.
How about this as a starting point: Mobile is local. Local means transactions. Transactions are performance.