Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands that the best way to invest Internet marketing dollars was to build up huge numbers of Facebook “Likes”. A big Facebook fan-following, we were told, was the key to social marketing success. Well, […]
Tag Archives: Content Marketing
March 20, 2014
September 20, 2012
Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you are working is critical. Here are 11 simple things to focus on: “Know your reason: Why are you creating content? Your answer certainly doesn’t have to be altruistic, but you have to be […]
February 1, 2012
Retargeting is hot and getting hotter. Witness relatively new startup AdRoll claiming revenue increases of over 400% together with over 2,000 new advertising clients. In support, trends-tracking company BuiltWith lists AdRoll’s technology as the "fastest growing advertising technology" with ad network ExoClick close behind.
March 31, 2010
Last year Google ran no less than 17 different April Fool’s Day hoaxes. I have always loved that a company that has so much on its plate takes the time to differentiate itself and build some positive brand equity by investing humor.
February 10, 2010
Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent creeping infiltration into Microsoft’s stronghold in the enterprise market. Buzz is a big deal.
In the mid-to-late ’90s, none of the search engines wanted to be mere search engines, because searchers quickly left their sites. Instead, they largely ignored search to create portals – those sticky sites they hoped would show more advertising to each visitor by catering to all of their information needs.
All of the predictions that 2007 would be the year of online video came true in spades – it rapidly gained in popularity as a medium last year and its momentum continues today.
The long-lasting Hollywood writers’ strike possibly hastened the migration of people to pass their time visiting online video sites due to the lack of television programming. It’s not just old episodes of “Grey’s Anatomy” they are watching online, but all sorts of content.
Has this ever happened to you?
It’s late evening and your weekly newsletter, which would normally be queued for delivery on your autoresponder and blog by this time, is still nothing more than the vast white expanse of a blank Word document. Not only haven’t you written a word, you also don’t have the first clue what to write about, or which product you should try to sell.
Although you are usually passionate about your topic – organic vegetable gardening – you begin to wonder what the heck you were thinking when you chose to build a site around a seasonal niche.
Japan’s had it hard. After nearly a decade of stock market doldrums and an economy on the brink of disaster – just as the rest of Asia struggled too – Japan bounced back. Growth happened. Its economy is still a tad slow, but there are many industries looking way up. Online marketing is one of them.