Tag Archives: Columns

New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

February 3, 2014

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7 Point Check List

There are a number of things that might impede the performance of your affiliate program.

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Expanding Your Activity into Mobile – The Essentials

October 21, 2013

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Expanding Mobile Activity

If you are an active web affiliate looking to go into mobile you should be aware of the differences between running mobile and web campaigns. So before your start buying media and choosing campaigns, there are a number of technical and behavioral differences you should master. Technology 1.    Limited Adobe Flash compatibility- Most mobile devices […]

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10 Tricks Every Affiliate Should Know

October 1, 2013

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Affiliate Marketing 10 Tricks

Once you’ve been an affiliate for some time, you will start to develop tricks that can help you make more money from your time and investment. These range from the basic, such as setting up a proper business email address, to the complex, like ensuring every contract you have with an affiliate network includes an […]

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Seven Requirements for Global Affiliate Marketing Success

September 25, 2013

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Seven Requirements for Global Affiliate Marketing Success

Whether you’re a publisher or an advertiser, you already know that performance marketing is the most cost effective way to enter new overseas markets.

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The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

August 28, 2013

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Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

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The Publisher’s Guide to Affiliate Marketing

January 14, 2013

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In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic principles every marketer needs to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher. As an affiliate myself for the better part of a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Summer Conference Recap: Accountability and Compliance Take Center Stage

August 23, 2012

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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts […]

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The Effects Of Social Media On Brand Reputation Within The Performance Channel

August 20, 2012

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We’ve all seen social media portals dominate the online space over the past few years and develop into a mainstream activity for most businesses. With a reported 532m users on Twitter, 150m business professionals on LinkedIn and over 845m Facebook users worldwide, it becomes increasingly interesting to witness how this phenomenon continues to affect brand […]

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