In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic principles every marketer needs to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher. As an affiliate myself for the better part of a [...]
Tag Archives: Columns
September 10, 2012
The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to [...]
August 23, 2012
It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts [...]
August 20, 2012
We’ve all seen social media portals dominate the online space over the past few years and develop into a mainstream activity for most businesses. With a reported 532m users on Twitter, 150m business professionals on LinkedIn and over 845m Facebook users worldwide, it becomes increasingly interesting to witness how this phenomenon continues to affect brand [...]
August 2, 2012
I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby [...]
September 7, 2011
Klein Online (& Out- of-Line)
The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet online advertising spend continues to soar quarter after quarter. Clearly advertisers see online as a viable channel to reach consumers and maximize ROI in these difficult times. And clearly CMO’s are being pressured to deliver results instead of just pure branding.
August 25, 2010
Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.
February 18, 2009
It’s overlooked and underutilized and it’s capable of helping achieve the Big C.
Psssst. Listen up. I’m going to say this quietly so only a few of you can hear. We can’t let this secret out to everyone yet; just you, dear reader, the top performers in your industry who read this magazine. Ready? This is a HUGE secret. Okay, here it is.
Video converts well.
February 18, 2009
A big part of online marketing involves creating content. Article marketing, writing website copy, producing email newsletters, and all call on your ability to get a message through to your readers. To get that message through, your audience has to be receptive. To do that, you have to connect with them on some level.
You can accomplish that using several tried-and-true methods. To bring that theory into reality takes creativity and real finger sweat. But it is within every online marketer’s reach.