mThink

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker

Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*.  Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012.  [...]

Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a [...]

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to [...]

It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts [...]

Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the [...]

We’ve all seen social media portals dominate the online space over the past few years and develop into a mainstream activity for most businesses. With a reported 532m users on Twitter, 150m business professionals on LinkedIn and over 845m Facebook users worldwide, it becomes increasingly interesting to witness how this phenomenon continues to affect brand [...]

Ever since humans learned to use simple tools some 2.6 million years ago, technology has unrolled in cycles. The ongoing drive to make life easier or more productive continuously sparks new lines of innovative products, which in turn creates more wants and needs. The speed and scope of these progressions depend on the item and [...]

Developing a new affiliate program can be a lengthy and sometimes complex process but all of that effort be wasted if, once launched, the program fails to attract any affiliates. It seems almost too obvious to say, but affiliates are the life-blood of any successful affiliate program and so recruitmentis of critical importance if a [...]