Tag Archives: Columnists

The Future of The Domain Industry: Mobile Search and Pay-per-Call

March 18, 2014

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worlds collide

Internet marketing has remained extremely fascinating over the last 15 years because of previously unrelated industries eventually crashing into each other, often creating new opportunities for profit and growth. It’s still happening today between the domain industry and the mobile marketing industry. The domain industry goes back to the beginning of the Internet, of course, […]

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Taking Lead Gen Beyond the Desktop: How to Implement a Mobile Lead Gen Campaign

September 25, 2013

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Most lead-generation advertisers have taken the time to optimize their funnels in order to improve conversion rates and quality of their leads. However, when approaching mobile, many advertisers don’t put in the necessary resources to succeed on mobile devices. Advertisers need to place just as much emphasis and attention on building solid mobile lead-gen campaigns […]

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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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11 Mobile Media Buying Tips For Affiliates

June 11, 2013

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker

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Performance Marketing Continues to Soar in the Travel, Tourism, and Leisure Sector

January 31, 2013

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Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*.  Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012.  […]

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Summer Conference Recap: Accountability and Compliance Take Center Stage

August 23, 2012

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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts […]

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Ensuring Email Quality The Right Way And The Wrong Way

August 22, 2012

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Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the […]

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