Tag Archives: CampaignManagement

Playing with the Margin

September 11, 2014

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ROI of 5S program

When people start affiliate marketing the only thing they really care about at first is getting conversions. Logic says that if they can get conversions then they will start making money. In reality, while this is mostly true,conversions on their own do not actually mean that a campaign will make money. An affiliate can generate […]

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Forbes Magazine Finally Discovers Affiliate Marketing

July 22, 2014

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Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they’re hard! And affiliate marketing isn’t outdated – people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry […]

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New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

February 3, 2014

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7 Point Check List

There are a number of things that might impede the performance of your affiliate program.

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Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

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Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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Clickbooth Expands into Related Content Market

November 4, 2013

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Clickbooth Logo

Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) – Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the product has become, an […]

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36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

November 4, 2013

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REvTalk2014

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) – The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the […]

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How to Effectively Monitor and Analyze Your Mobile Performance Campaign

October 28, 2013

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Monitor Mobile Campaigns Matomy

Over time many advertisers that get into mobile performance marketing will run into the same issue: how to balance quality and quantity. An advertiser’s goal is to pay a price that maximizes traffic volume but still backs out to its back-end goals. Achieving this goal can be challenging in mobile but is achievable by closely […]

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Expanding Your Activity into Mobile – The Essentials

October 21, 2013

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Expanding Mobile Activity

If you are an active web affiliate looking to go into mobile you should be aware of the differences between running mobile and web campaigns. So before your start buying media and choosing campaigns, there are a number of technical and behavioral differences you should master. Technology 1.    Limited Adobe Flash compatibility- Most mobile devices […]

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