Tag Archives: Business Models

The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015



The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

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5 Keys Your Affiliate Network Should Have

September 23, 2014


5 Keys

What are the most important factors when choosing an affiliate network?

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Playing with the Margin

September 11, 2014

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ROI of 5S program

When people start affiliate marketing the only thing they really care about at first is getting conversions. Logic says that if they can get conversions then they will start making money. In reality, while this is mostly true,conversions on their own do not actually mean that a campaign will make money. An affiliate can generate […]

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Forbes Magazine Finally Discovers Affiliate Marketing

July 22, 2014

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Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they’re hard! And affiliate marketing isn’t outdated – people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry […]

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How to Survive the Challenging Online M&A World

March 5, 2014

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Mergers & Acquisitions

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an […]

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New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

February 3, 2014


7 Point Check List

There are a number of things that might impede the performance of your affiliate program.

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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360 Days in the Life of Performance Marketing

November 12, 2013

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The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

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The Number One Cause of Checkout Abandonment

November 4, 2013

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Shopping Cart Abandonment

What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are my shipping costs?’ So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent […]

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