Tag Archives: Business Models

Digital Raves Announces Full Performance Marketing Services with Global Capabilities

April 27, 2016


Digital Raves Logo

April 27, 2016, Hong Kong – Digital Raves is a performance marketing company that has been able to recognize the weaknesses in performance marketing that often leads many

Continue reading...

FlexOffers Launches New Streamlined, Intuitive Advertiser Platform

October 5, 2015

Comments Off


Miami, FL, October 2, 2015 — FlexOffers.com, LLC (www.FlexOffers.com), a leader in the affiliate marketing industry, announces the release of an updated advertiser platform designed to optimize campaign performance and the overall advertiser experience. Leveraging features such as real-time campaign tracking and advertising fees 75% below the industry standard, this interface is designed to make […]

Continue reading...

The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015

Comments Off


The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

Continue reading...

5 Keys Your Affiliate Network Should Have

September 23, 2014


5 Keys

What are the most important factors when choosing an affiliate network?

Continue reading...

Playing with the Margin

September 11, 2014

Comments Off

ROI of 5S program

When people start affiliate marketing the only thing they really care about at first is getting conversions. Logic says that if they can get conversions then they will start making money. In reality, while this is mostly true,conversions on their own do not actually mean that a campaign will make money. An affiliate can generate […]

Continue reading...

Forbes Magazine Finally Discovers Affiliate Marketing

July 22, 2014

Comments Off


Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they’re hard! And affiliate marketing isn’t outdated – people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry […]

Continue reading...

How to Survive the Challenging Online M&A World

March 5, 2014

Comments Off

Mergers & Acquisitions

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an […]

Continue reading...

New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

February 3, 2014


7 Point Check List

There are a number of things that might impede the performance of your affiliate program.

Continue reading...

What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

Comments Off

Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

Continue reading...