What are the most important factors when choosing an affiliate network?
Tag Archives: Business Models
September 11, 2014
When people start affiliate marketing the only thing they really care about at first is getting conversions. Logic says that if they can get conversions then they will start making money. In reality, while this is mostly true,conversions on their own do not actually mean that a campaign will make money. An affiliate can generate […]
July 22, 2014
Apparently there are four myths about affiliate marketing that we should all understand. Forbes brings the truth-telling: affiliate programs are not easy to run, they’re hard! And affiliate marketing isn’t outdated – people still use it, even today! We should probably be grateful that a distinguished organ such as Forbes magazine has given the industry […]
March 5, 2014
The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many performance marketing companies are merging or are being acquired for strategic purposes. Perhaps the biggest trend is that a number of large companies have gone into aggressive acquisition mode, which has left an […]
February 3, 2014
There are a number of things that might impede the performance of your affiliate program.
December 10, 2013
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]
November 12, 2013
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best
November 4, 2013
What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are my shipping costs?’ So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent […]