• Understanding & Overcoming Top Email Inboxing Challenges

    For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

    How Publishers Can Leverage Push Notifications To Scale User Engagement

    Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

    How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)

    Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business ... Read Article

    Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

    2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

    Why All Media Buyers Need to Add Pay Per Call in 2021

    Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic ... Read Article

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ... Read Article

    Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

    CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether ... Read Article

    Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

    Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is ... Read Article

    Beyond 2020: Perform[cb] on the Future of Performance Marketing

    Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew ... Read Article

    PerformLEAP®: The Future Of Marketing Platforms?

    When the world changes, good businesses evolve. In today’s performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic ... Read Article

    How to accelerate growth for affiliate partners in a year of extremes

    Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set ... Read Article

    What Will Health Insurance Open Enrollment Look Like This Year?

    Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be ... Read Article

    Interview with Rakuten's Ceres Cueva

    2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody ... Read Article

    Email Marketing Proves To Be Essential — Especially In 2020

    Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how ... Read Article

    Introducing The New Rules Holiday Checklist for Digital Marketers

    Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the ... Read Article

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